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Articulate 360 VS Articulate Storyline_

As of 4 November 2026, Articulate Storyline is named by 521 companies and Articulate 360 by 713; Articulate 360 skews to companies under 200 people (20% vs 25%), Articulate Storyline to companies over 1,000 (47% vs 53%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Articulate 360's script and mail records show on hundreds of thousands of small sites, Articulate Storyline rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Articulate 360: 2–200 employees
20%
Articulate Storyline: 2–200 employees
25%
Articulate 360: 1,000+ employees
53%
Articulate Storyline: 1,000+ employees
47%
Postings per company, 90 days
1.5 · 1.8
Website or DNS footprint
0 · 0
713companies name Articulate 360
521companies name Articulate Storyline
212name both
1,087 · 941postings in 90 days, Articulate 360 · Articulate Storyline
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentArticulate 360shareArticulate StorylineshareLeans
Self-employed112%122%even
2-10 employees284%214%even
11-50 employees365%306%even
51-200 employees8212%7815%Articulate Storyline
201-500 employees8612%7615%Articulate Storyline
501-1000 employees9213%6112%even
1001-5000 employees17424%9618%Articulate 360
5001-10000 employees598%377%even
10,001+ employees14520%11021%even
By industry
SegmentArticulate 360shareArticulate StorylineshareLeans
Business & finance services14821%11221%even
Technology & software12918%10220%even
Manufacturing & industry10114%5711%Articulate 360
Public, community & associations588%479%even
Consumer services & leisure578%5811%Articulate Storyline
Commerce & trade395%275%even
Health care385%245%even
Property & construction375%214%even
Utilities & infrastructure294%224%even
Transport, logistics & rental243%122%even
Automotive193%112%even
Hospitality & travel162%143%even
By country
SegmentArticulate 360shareArticulate StorylineshareLeans
United States49369%34366%Articulate 360
Canada406%296%even
United Kingdom375%183%even
France203%194%even
Australia193%112%even
Germany183%214%even
India71%112%even
Netherlands61%71%even
Brazil51%31%even
South Africa41%––outside top 12
United Arab Emirates30%––outside top 12
Poland30%41%even
Switzerland––31%outside top 12
Denmark––31%outside top 12
Postings by team (share of each tool's postings)
SegmentArticulate 360shareArticulate StorylineshareLeans
Education & training65049%68059%Articulate Storyline
Human resources25319%14913%Articulate 360
Sales292%151%even
Product, program & project management202%121%even
IT operations & business systems181%141%even
Quality, safety & environment181%91%even
Marketing & communications161%182%even
Design & UX141%323%even
arts media and entertainment81%151%even
Engineering (non-software)81%––outside top 12
Legal, compliance & risk81%20%even
Data & AI71%30%even
General management & consulting71%91%even
Administration & office60%––outside top 12
Customer service & success60%20%even
Software engineering60%40%even
Business development & strategy40%20%even
research and science20%30%even
healthcare clinical10%––outside top 12
social care and community10%––outside top 12
Unclassified10%30%even
logistics warehouse and transport––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Articulate Storyline is named by 521 companies in job postings and Articulate 360 by 713; 212 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/articulate-360-vs-articulate-storyline)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Articulate 360 vs Articulate Storyline: questions

Which is more used, Articulate 360 or Articulate Storyline?

By companies naming it in their own job postings, Articulate 360 (713) over Articulate Storyline (521). By website-and-DNS footprint, Articulate Storyline (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Articulate 360?

20% of Articulate 360 companies have 2 to 200 employees, against 25% for Articulate Storyline. 53% of Articulate 360 companies have over 1,000 employees, against 47% for Articulate Storyline.

Do companies run both?

212 companies name both in their postings, usually Articulate 360 in marketing and Articulate Storyline in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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