Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEAsana VS Smartsheet_
As of 4 November 2026, Smartsheet is named by 3,016 companies and Asana by 3,834; Asana skews to companies under 200 people (53% vs 31%), Smartsheet to companies over 1,000 (41% vs 21%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Asana's script and mail records show on hundreds of thousands of small sites, Smartsheet rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Asana: 2–200 employees
- 53%
- Smartsheet: 2–200 employees
- 31%
- Asana: 1,000+ employees
- 21%
- Smartsheet: 1,000+ employees
- 41%
- Postings per company, 90 days
- 2.7 · 2.5
- Website or DNS footprint
- 17,846 · 9,873
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Asana | share | Smartsheet | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 149 | 4% | 39 | 1% | Asana |
| 2-10 employees | 384 | 10% | 146 | 5% | Asana |
| 11-50 employees | 781 | 20% | 234 | 8% | Asana |
| 51-200 employees | 883 | 23% | 563 | 19% | Asana |
| 201-500 employees | 502 | 13% | 443 | 15% | even |
| 501-1000 employees | 317 | 8% | 357 | 12% | Smartsheet |
| 1001-5000 employees | 457 | 12% | 620 | 21% | Smartsheet |
| 5001-10000 employees | 115 | 3% | 199 | 7% | Smartsheet |
| 10,001+ employees | 246 | 6% | 415 | 14% | Smartsheet |
| Segment | Asana | share | Smartsheet | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 1,006 | 26% | 565 | 19% | Asana |
| Business & finance services | 941 | 25% | 576 | 19% | Asana |
| Public, community & associations | 375 | 10% | 192 | 6% | Asana |
| Manufacturing & industry | 319 | 8% | 618 | 20% | Smartsheet |
| Consumer services & leisure | 302 | 8% | 156 | 5% | Asana |
| Commerce & trade | 234 | 6% | 147 | 5% | even |
| Media & content | 209 | 5% | 59 | 2% | Asana |
| Property & construction | 123 | 3% | 253 | 8% | Smartsheet |
| Health care | 109 | 3% | 137 | 5% | even |
| Hospitality & travel | 89 | 2% | 70 | 2% | even |
| Utilities & infrastructure | 56 | 1% | 124 | 4% | Smartsheet |
| Automotive | 35 | 1% | 59 | 2% | even |
| Segment | Asana | share | Smartsheet | share | Leans |
|---|---|---|---|---|---|
| United States | 2,591 | 68% | 2,445 | 81% | Smartsheet |
| United Kingdom | 204 | 5% | 136 | 5% | even |
| Canada | 146 | 4% | 101 | 3% | even |
| Germany | 142 | 4% | 27 | 1% | Asana |
| India | 86 | 2% | 17 | 1% | even |
| Australia | 54 | 1% | 29 | 1% | even |
| France | 54 | 1% | 29 | 1% | even |
| Poland | 43 | 1% | – | – | outside top 12 |
| Brazil | 36 | 1% | 8 | 0% | even |
| Spain | 35 | 1% | 14 | 0% | even |
| Netherlands | 22 | 1% | – | – | outside top 12 |
| Switzerland | 20 | 1% | 7 | 0% | even |
| Italy | – | – | 9 | 0% | outside top 12 |
| Denmark | – | – | 7 | 0% | outside top 12 |
| Segment | Asana | share | Smartsheet | share | Leans |
|---|---|---|---|---|---|
| Product, program & project management | 4,631 | 37% | 3,306 | 37% | even |
| Marketing & communications | 1,485 | 12% | 172 | 2% | Asana |
| Administration & office | 685 | 5% | 186 | 2% | Asana |
| Sales | 412 | 3% | 173 | 2% | even |
| Software engineering | 288 | 2% | 99 | 1% | even |
| Customer service & success | 267 | 2% | 94 | 1% | even |
| Business development & strategy | 254 | 2% | 93 | 1% | even |
| General management & consulting | 251 | 2% | 189 | 2% | even |
| Design & UX | 247 | 2% | 41 | 0% | even |
| IT operations & business systems | 202 | 2% | 288 | 3% | even |
| Travel, leisure & events | 176 | 1% | 49 | 1% | even |
| Finance & accounting | 170 | 1% | 172 | 2% | even |
| arts media and entertainment | 156 | 1% | 40 | 0% | even |
| Human resources | 145 | 1% | 120 | 1% | even |
| Data & AI | 136 | 1% | 221 | 2% | even |
| construction and civil | 75 | 1% | 570 | 6% | Smartsheet |
| Legal, compliance & risk | 75 | 1% | 119 | 1% | even |
| Education & training | 70 | 1% | 61 | 1% | even |
| Engineering (non-software) | 67 | 1% | 404 | 5% | Smartsheet |
| Unclassified | 48 | 0% | – | – | outside top 12 |
| real estate and property | 45 | 0% | 26 | 0% | even |
| Retail & store operations | 41 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 38 | 0% | 181 | 2% | even |
| skilled trades and field service | 30 | 0% | 109 | 1% | even |
| Quality, safety & environment | 26 | 0% | 351 | 4% | Smartsheet |
| social care and community | 24 | 0% | 24 | 0% | even |
| facilities cleaning and security | 23 | 0% | 37 | 0% | even |
| procurement and purchasing | 21 | 0% | 77 | 1% | even |
| manufacturing and production | 18 | 0% | 32 | 0% | even |
| research and science | 11 | 0% | 68 | 1% | even |
| healthcare clinical | – | – | 14 | 0% | outside top 12 |
| public safety and protective services | – | – | 12 | 0% | outside top 12 |
The companies behind each column
Companies using Asana →
Companies using Smartsheet →
project work management ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Smartsheet is named by 3,016 companies in job postings and Asana by 3,834; 561 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/asana-vs-smartsheet)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Asana vs Smartsheet: questions
Which is more used, Asana or Smartsheet?
By companies naming it in their own job postings, Asana (3,834) over Smartsheet (3,016). By website-and-DNS footprint, Asana (17,846 vs 9,873), because its scripts and mail records sit on many small company sites.
Who chooses Asana?
53% of Asana companies have 2 to 200 employees, against 31% for Smartsheet. 21% of Asana companies have over 1,000 employees, against 41% for Smartsheet.
Do companies run both?
561 companies name both in their postings, usually Asana in marketing and Smartsheet in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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