Compare · automotive dealer repair

Audatex VS Reynolds and Reynolds_

As of 4 November 2026, Reynolds and Reynolds is named by 306 companies and Audatex by 123; Audatex skews to companies under 200 people (39% vs 57%), Reynolds and Reynolds to companies over 1,000 (19% vs 29%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Audatex's script and mail records show on hundreds of thousands of small sites, Reynolds and Reynolds rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Audatex: 2–200 employees
39%
Reynolds and Reynolds: 2–200 employees
57%
Audatex: 1,000+ employees
29%
Reynolds and Reynolds: 1,000+ employees
19%
Postings per company, 90 days
4.8 · 1.9
Website or DNS footprint
0 · 0
123companies name Audatex
306companies name Reynolds and Reynolds
2name both
586 · 571postings in 90 days, Audatex · Reynolds and Reynolds
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAudatexshareReynolds and ReynoldsshareLeans
2-10 employees119%4715%Reynolds and Reynolds
11-50 employees1411%4615%Reynolds and Reynolds
51-200 employees2319%8026%Reynolds and Reynolds
201-500 employees2016%4214%Audatex
501-1000 employees1915%3110%Audatex
1001-5000 employees1411%4214%Reynolds and Reynolds
5001-10000 employees119%62%Audatex
10,001+ employees119%114%Audatex
Self-employed––10%outside top 12
By industry
SegmentAudatexshareReynolds and ReynoldsshareLeans
Automotive6855%26587%Reynolds and Reynolds
Business & finance services3932%103%Audatex
Transport, logistics & rental54%––outside top 12
Media & content43%31%Audatex
Technology & software43%93%even
Public, community & associations22%21%even
Manufacturing & industry11%52%even
Consumer services & leisure––52%outside top 12
Utilities & infrastructure––21%outside top 12
Commerce & trade––10%outside top 12
Health care––10%outside top 12
Hospitality & travel––10%outside top 12
Property & construction––10%outside top 12
By country
SegmentAudatexshareReynolds and ReynoldsshareLeans
United States4637%24580%Reynolds and Reynolds
Germany2722%10%Audatex
United Kingdom1411%52%Audatex
Canada1311%62%Audatex
Netherlands54%––outside top 12
Poland54%––outside top 12
Ireland22%––outside top 12
Switzerland11%10%even
Spain11%––outside top 12
France11%41%even
Hungary11%10%even
Lithuania11%––outside top 12
Belgium––10%outside top 12
Brazil––10%outside top 12
Czechia––10%outside top 12
Finland––10%outside top 12
IS––10%outside top 12
Postings by team (share of each tool's postings)
SegmentAudatexshareReynolds and ReynoldsshareLeans
skilled trades and field service36845%10011%Audatex
Finance & accounting13416%16518%even
Retail & store operations375%11613%Reynolds and Reynolds
construction and civil364%20%Audatex
Engineering (non-software)81%91%even
Customer service & success71%25027%Reynolds and Reynolds
General management & consulting51%51%even
Sales30%799%Reynolds and Reynolds
Administration & office20%627%Reynolds and Reynolds
Data & AI10%40%even
facilities cleaning and security10%––outside top 12
hospitality and food service10%10%even
logistics warehouse and transport10%81%even
Unclassified––71%outside top 12
Legal, compliance & risk––51%outside top 12
Marketing & communications––40%outside top 12
Product, program & project management––40%outside top 12
Software engineering––40%outside top 12
IT operations & business systems––30%outside top 12
research and science––30%outside top 12
Education & training––20%outside top 12
Business development & strategy––10%outside top 12
Human resources––10%outside top 12
manufacturing and production––10%outside top 12
personal care and wellness––10%outside top 12
Travel, leisure & events––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Reynolds and Reynolds is named by 306 companies in job postings and Audatex by 123; 2 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/audatex-vs-reynolds-and-reynolds)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Audatex vs Reynolds and Reynolds: questions

Which is more used, Audatex or Reynolds and Reynolds?

By companies naming it in their own job postings, Reynolds and Reynolds (306) over Audatex (123). By website-and-DNS footprint, Reynolds and Reynolds (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Audatex?

39% of Audatex companies have 2 to 200 employees, against 57% for Reynolds and Reynolds. 29% of Audatex companies have over 1,000 employees, against 19% for Reynolds and Reynolds.

Do companies run both?

2 companies name both in their postings, usually Audatex in marketing and Reynolds and Reynolds in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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