AWS Application Load Balancer VS Azure Application Gateway_
As of 4 November 2026, Azure Application Gateway is named by 159 companies and AWS Application Load Balancer by 281; AWS Application Load Balancer skews to companies under 200 people (46% vs 29%), Azure Application Gateway to companies over 1,000 (43% vs 32%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS Application Load Balancer's script and mail records show on hundreds of thousands of small sites, Azure Application Gateway rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AWS Application Load Balancer: 2–200 employees
- 46%
- Azure Application Gateway: 2–200 employees
- 29%
- AWS Application Load Balancer: 1,000+ employees
- 32%
- Azure Application Gateway: 1,000+ employees
- 43%
- Postings per company, 90 days
- 1.5 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AWS Application Load Balancer | share | Azure Application Gateway | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 2% | 2 | 1% | even |
| 2-10 employees | 23 | 8% | 6 | 4% | AWS Application Load Balancer |
| 11-50 employees | 37 | 13% | 17 | 11% | AWS Application Load Balancer |
| 51-200 employees | 68 | 24% | 23 | 14% | AWS Application Load Balancer |
| 201-500 employees | 37 | 13% | 23 | 14% | even |
| 501-1000 employees | 21 | 7% | 19 | 12% | Azure Application Gateway |
| 1001-5000 employees | 38 | 14% | 24 | 15% | even |
| 5001-10000 employees | 22 | 8% | 16 | 10% | Azure Application Gateway |
| 10,001+ employees | 30 | 11% | 29 | 18% | Azure Application Gateway |
| Segment | AWS Application Load Balancer | share | Azure Application Gateway | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 152 | 54% | 72 | 45% | AWS Application Load Balancer |
| Business & finance services | 52 | 19% | 35 | 22% | Azure Application Gateway |
| Manufacturing & industry | 18 | 6% | 11 | 7% | even |
| Consumer services & leisure | 13 | 5% | 9 | 6% | even |
| Commerce & trade | 11 | 4% | 5 | 3% | even |
| Media & content | 9 | 3% | 4 | 3% | even |
| Public, community & associations | 7 | 2% | 4 | 3% | even |
| Utilities & infrastructure | 6 | 2% | 5 | 3% | even |
| Automotive | 4 | 1% | 1 | 1% | even |
| Hospitality & travel | 3 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 3 | 1% | – | – | outside top 12 |
| Property & construction | 2 | 1% | 5 | 3% | Azure Application Gateway |
| Health care | – | – | 5 | 3% | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Segment | AWS Application Load Balancer | share | Azure Application Gateway | share | Leans |
|---|---|---|---|---|---|
| United States | 184 | 65% | 85 | 53% | AWS Application Load Balancer |
| United Kingdom | 16 | 6% | 18 | 11% | Azure Application Gateway |
| India | 10 | 4% | 8 | 5% | even |
| Japan | 9 | 3% | – | – | outside top 12 |
| Canada | 8 | 3% | 6 | 4% | even |
| France | 7 | 2% | 6 | 4% | even |
| Singapore | 4 | 1% | – | – | outside top 12 |
| Netherlands | 3 | 1% | 2 | 1% | even |
| Australia | 2 | 1% | 2 | 1% | even |
| Germany | 2 | 1% | 6 | 4% | Azure Application Gateway |
| Spain | 2 | 1% | – | – | outside top 12 |
| South Korea | 2 | 1% | – | – | outside top 12 |
| Belgium | – | – | 2 | 1% | outside top 12 |
| Ireland | – | – | 2 | 1% | outside top 12 |
| Italy | – | – | 2 | 1% | outside top 12 |
| Norway | – | – | 2 | 1% | outside top 12 |
| Segment | AWS Application Load Balancer | share | Azure Application Gateway | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 350 | 58% | 158 | 36% | AWS Application Load Balancer |
| IT operations & business systems | 153 | 25% | 208 | 47% | Azure Application Gateway |
| Data & AI | 28 | 5% | 8 | 2% | AWS Application Load Balancer |
| Engineering (non-software) | 5 | 1% | 4 | 1% | even |
| Product, program & project management | 5 | 1% | 3 | 1% | even |
| Administration & office | 3 | 0% | – | – | outside top 12 |
| Customer service & success | 3 | 0% | 4 | 1% | even |
| Legal, compliance & risk | 3 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 1 | 0% | 2 | 0% | even |
| skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | – | – | outside top 12 |
| facilities cleaning and security | – | – | 1 | 0% | outside top 12 |
| General management & consulting | – | – | 1 | 0% | outside top 12 |
| hospitality and food service | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using AWS Application Load Balancer →
Companies using Azure Application Gateway →
load balancers adc ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Azure Application Gateway is named by 159 companies in job postings and AWS Application Load Balancer by 281; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/aws-application-load-balancer-vs-azure-application-gateway)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AWS Application Load Balancer vs Azure Application Gateway: questions
Which is more used, AWS Application Load Balancer or Azure Application Gateway?
By companies naming it in their own job postings, AWS Application Load Balancer (281) over Azure Application Gateway (159). By website-and-DNS footprint, Azure Application Gateway (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AWS Application Load Balancer?
46% of AWS Application Load Balancer companies have 2 to 200 employees, against 29% for Azure Application Gateway. 32% of AWS Application Load Balancer companies have over 1,000 employees, against 43% for Azure Application Gateway.
Do companies run both?
0 companies name both in their postings, usually AWS Application Load Balancer in marketing and Azure Application Gateway in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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