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AWS Application Load Balancer VS Azure Application Gateway_

As of 4 November 2026, Azure Application Gateway is named by 159 companies and AWS Application Load Balancer by 281; AWS Application Load Balancer skews to companies under 200 people (46% vs 29%), Azure Application Gateway to companies over 1,000 (43% vs 32%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS Application Load Balancer's script and mail records show on hundreds of thousands of small sites, Azure Application Gateway rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

AWS Application Load Balancer: 2–200 employees
46%
Azure Application Gateway: 2–200 employees
29%
AWS Application Load Balancer: 1,000+ employees
32%
Azure Application Gateway: 1,000+ employees
43%
Postings per company, 90 days
1.5 · 2.3
Website or DNS footprint
0 · 0
281companies name AWS Application Load Balancer
159companies name Azure Application Gateway
0name both
432 · 371postings in 90 days, AWS Application Load Balancer · Azure Application Gateway
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAWS Application Load BalancershareAzure Application GatewayshareLeans
Self-employed52%21%even
2-10 employees238%64%AWS Application Load Balancer
11-50 employees3713%1711%AWS Application Load Balancer
51-200 employees6824%2314%AWS Application Load Balancer
201-500 employees3713%2314%even
501-1000 employees217%1912%Azure Application Gateway
1001-5000 employees3814%2415%even
5001-10000 employees228%1610%Azure Application Gateway
10,001+ employees3011%2918%Azure Application Gateway
By industry
SegmentAWS Application Load BalancershareAzure Application GatewayshareLeans
Technology & software15254%7245%AWS Application Load Balancer
Business & finance services5219%3522%Azure Application Gateway
Manufacturing & industry186%117%even
Consumer services & leisure135%96%even
Commerce & trade114%53%even
Media & content93%43%even
Public, community & associations72%43%even
Utilities & infrastructure62%53%even
Automotive41%11%even
Hospitality & travel31%––outside top 12
Transport, logistics & rental31%––outside top 12
Property & construction21%53%Azure Application Gateway
Health care––53%outside top 12
Agriculture & forestry––11%outside top 12
By country
SegmentAWS Application Load BalancershareAzure Application GatewayshareLeans
United States18465%8553%AWS Application Load Balancer
United Kingdom166%1811%Azure Application Gateway
India104%85%even
Japan93%––outside top 12
Canada83%64%even
France72%64%even
Singapore41%––outside top 12
Netherlands31%21%even
Australia21%21%even
Germany21%64%Azure Application Gateway
Spain21%––outside top 12
South Korea21%––outside top 12
Belgium––21%outside top 12
Ireland––21%outside top 12
Italy––21%outside top 12
Norway––21%outside top 12
Postings by team (share of each tool's postings)
SegmentAWS Application Load BalancershareAzure Application GatewayshareLeans
Software engineering35058%15836%AWS Application Load Balancer
IT operations & business systems15325%20847%Azure Application Gateway
Data & AI285%82%AWS Application Load Balancer
Engineering (non-software)51%41%even
Product, program & project management51%31%even
Administration & office30%––outside top 12
Customer service & success30%41%even
Legal, compliance & risk30%––outside top 12
Quality, safety & environment10%20%even
skilled trades and field service10%––outside top 12
Unclassified10%––outside top 12
facilities cleaning and security––10%outside top 12
General management & consulting––10%outside top 12
hospitality and food service––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Azure Application Gateway is named by 159 companies in job postings and AWS Application Load Balancer by 281; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/aws-application-load-balancer-vs-azure-application-gateway)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

AWS Application Load Balancer vs Azure Application Gateway: questions

Which is more used, AWS Application Load Balancer or Azure Application Gateway?

By companies naming it in their own job postings, AWS Application Load Balancer (281) over Azure Application Gateway (159). By website-and-DNS footprint, Azure Application Gateway (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses AWS Application Load Balancer?

46% of AWS Application Load Balancer companies have 2 to 200 employees, against 29% for Azure Application Gateway. 32% of AWS Application Load Balancer companies have over 1,000 employees, against 43% for Azure Application Gateway.

Do companies run both?

0 companies name both in their postings, usually AWS Application Load Balancer in marketing and Azure Application Gateway in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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