AWS Secrets Manager VS Google Secret Manager_
As of 4 November 2026, Google Secret Manager is named by 135 companies and AWS Secrets Manager by 532; AWS Secrets Manager skews to companies under 200 people (39% vs 33%), Google Secret Manager to companies over 1,000 (40% vs 33%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: AWS Secrets Manager's script and mail records show on hundreds of thousands of small sites, Google Secret Manager rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- AWS Secrets Manager: 2–200 employees
- 39%
- Google Secret Manager: 2–200 employees
- 33%
- AWS Secrets Manager: 1,000+ employees
- 33%
- Google Secret Manager: 1,000+ employees
- 40%
- Postings per company, 90 days
- 2.0 · 2.3
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | AWS Secrets Manager | share | Google Secret Manager | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 19 | 4% | 3 | 2% | even |
| 2-10 employees | 43 | 8% | 12 | 9% | even |
| 11-50 employees | 57 | 11% | 13 | 10% | even |
| 51-200 employees | 105 | 20% | 20 | 15% | AWS Secrets Manager |
| 201-500 employees | 77 | 14% | 17 | 13% | even |
| 501-1000 employees | 56 | 11% | 16 | 12% | even |
| 1001-5000 employees | 78 | 15% | 12 | 9% | AWS Secrets Manager |
| 5001-10000 employees | 24 | 5% | 10 | 7% | Google Secret Manager |
| 10,001+ employees | 73 | 14% | 32 | 24% | Google Secret Manager |
| Segment | AWS Secrets Manager | share | Google Secret Manager | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 282 | 53% | 66 | 49% | AWS Secrets Manager |
| Business & finance services | 125 | 23% | 34 | 25% | even |
| Manufacturing & industry | 33 | 6% | 14 | 10% | Google Secret Manager |
| Media & content | 22 | 4% | 2 | 1% | AWS Secrets Manager |
| Consumer services & leisure | 18 | 3% | 4 | 3% | even |
| Public, community & associations | 12 | 2% | – | – | outside top 12 |
| Commerce & trade | 10 | 2% | 5 | 4% | even |
| Transport, logistics & rental | 8 | 2% | 2 | 1% | even |
| Utilities & infrastructure | 7 | 1% | 1 | 1% | even |
| Property & construction | 6 | 1% | 3 | 2% | even |
| Automotive | 5 | 1% | 2 | 1% | even |
| Health care | 2 | 0% | 2 | 1% | even |
| Segment | AWS Secrets Manager | share | Google Secret Manager | share | Leans |
|---|---|---|---|---|---|
| United States | 374 | 70% | 87 | 64% | AWS Secrets Manager |
| United Kingdom | 28 | 5% | 11 | 8% | Google Secret Manager |
| Canada | 17 | 3% | 3 | 2% | even |
| India | 17 | 3% | 2 | 1% | even |
| Brazil | 12 | 2% | 4 | 3% | even |
| France | 8 | 2% | 4 | 3% | even |
| Germany | 6 | 1% | 6 | 4% | Google Secret Manager |
| Spain | 6 | 1% | – | – | outside top 12 |
| Australia | 5 | 1% | 1 | 1% | even |
| Singapore | 5 | 1% | – | – | outside top 12 |
| Belgium | 3 | 1% | – | – | outside top 12 |
| Japan | 3 | 1% | – | – | outside top 12 |
| Denmark | – | – | 2 | 1% | outside top 12 |
| Argentina | – | – | 1 | 1% | outside top 12 |
| Austria | – | – | 1 | 1% | outside top 12 |
| Czechia | – | – | 1 | 1% | outside top 12 |
| Segment | AWS Secrets Manager | share | Google Secret Manager | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 666 | 51% | 187 | 49% | even |
| IT operations & business systems | 299 | 23% | 79 | 21% | AWS Secrets Manager |
| Data & AI | 155 | 12% | 48 | 13% | even |
| Engineering (non-software) | 11 | 1% | 1 | 0% | even |
| Product, program & project management | 9 | 1% | 2 | 1% | even |
| construction and civil | 8 | 1% | 1 | 0% | even |
| Sales | 6 | 0% | 1 | 0% | even |
| General management & consulting | 5 | 0% | – | – | outside top 12 |
| Customer service & success | 2 | 0% | 1 | 0% | even |
| Administration & office | 1 | 0% | – | – | outside top 12 |
| facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| Marketing & communications | 1 | 0% | 3 | 1% | even |
The companies behind each column
Companies using AWS Secrets Manager →
Companies using Google Secret Manager →
privileged access secrets ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Secret Manager is named by 135 companies in job postings and AWS Secrets Manager by 532; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/aws-secrets-manager-vs-google-secret-manager)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
AWS Secrets Manager vs Google Secret Manager: questions
Which is more used, AWS Secrets Manager or Google Secret Manager?
By companies naming it in their own job postings, AWS Secrets Manager (532) over Google Secret Manager (135). By website-and-DNS footprint, Google Secret Manager (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses AWS Secrets Manager?
39% of AWS Secrets Manager companies have 2 to 200 employees, against 33% for Google Secret Manager. 33% of AWS Secrets Manager companies have over 1,000 employees, against 40% for Google Secret Manager.
Do companies run both?
0 companies name both in their postings, usually AWS Secrets Manager in marketing and Google Secret Manager in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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