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Amazon Web Services VS Microsoft Azure_

As of 4 November 2026, Microsoft Azure is named by 19,756 companies and Amazon Web Services by 22,292; Amazon Web Services skews to companies under 200 people (56% vs 48%), Microsoft Azure to companies over 1,000 (25% vs 19%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Amazon Web Services's script and mail records show on hundreds of thousands of small sites, Microsoft Azure rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Amazon Web Services: 2–200 employees
56%
Microsoft Azure: 2–200 employees
48%
Amazon Web Services: 1,000+ employees
19%
Microsoft Azure: 1,000+ employees
25%
Postings per company, 90 days
6.1 · 5.9
Website or DNS footprint
0 · 123,476
22,292companies name Amazon Web Services
19,756companies name Microsoft Azure
16,104name both
136,025 · 115,643postings in 90 days, Amazon Web Services · Microsoft Azure
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAmazon Web ServicesshareMicrosoft AzureshareLeans
Self-employed8424%5253%even
2-10 employees2,69312%1,90710%Amazon Web Services
11-50 employees4,61921%3,33817%Amazon Web Services
51-200 employees5,20423%4,26222%even
201-500 employees2,99913%2,89215%even
501-1000 employees1,7678%1,92510%even
1001-5000 employees2,35011%2,77714%Microsoft Azure
5001-10000 employees6193%7194%even
10,001+ employees1,1995%1,4117%even
By industry
SegmentAmazon Web ServicesshareMicrosoft AzureshareLeans
Technology & software11,58852%9,12446%Amazon Web Services
Business & finance services4,33319%3,98320%even
Manufacturing & industry1,8008%1,89510%even
Media & content7763%5073%even
Consumer services & leisure6723%6053%even
Commerce & trade5653%6363%even
Utilities & infrastructure5162%6193%even
Public, community & associations4942%6153%even
Health care4092%5003%even
Property & construction3872%4502%even
Transport, logistics & rental2931%3552%even
Automotive2211%2351%even
By country
SegmentAmazon Web ServicesshareMicrosoft AzureshareLeans
United States13,07859%10,52853%Amazon Web Services
United Kingdom1,5937%1,4157%even
Germany1,0345%1,2927%even
India8754%6493%even
Canada5502%5913%even
France4832%4832%even
Australia3882%3582%even
Brazil3111%2781%even
Netherlands2891%5243%even
Sweden2251%2541%even
Italy2071%––outside top 12
Spain2051%––outside top 12
Switzerland––2361%outside top 12
Belgium––2041%outside top 12
Postings by team (share of each tool's postings)
SegmentAmazon Web ServicesshareMicrosoft AzureshareLeans
Software engineering71,77440%49,04633%Amazon Web Services
IT operations & business systems34,86119%39,45126%Microsoft Azure
Data & AI30,92417%27,77319%even
Sales5,1363%4,3233%even
Product, program & project management4,0672%3,2702%even
Engineering (non-software)2,8642%2,0871%even
Customer service & success1,9091%2,2461%even
skilled trades and field service1,0841%920%even
Quality, safety & environment1,0371%2570%even
General management & consulting9671%1,0041%even
Unclassified8440%3920%even
Finance & accounting7820%5590%even
Business development & strategy7120%6280%even
Marketing & communications5020%2320%even
Legal, compliance & risk4410%2920%even
healthcare clinical3970%90%even
Education & training2950%1970%even
construction and civil2870%1640%even
research and science2280%680%even
Design & UX2010%700%even
Human resources1800%1080%even
Administration & office1350%710%even
logistics warehouse and transport1310%920%even
healthcare support and caregiving1000%––outside top 12
procurement and purchasing970%610%even
arts media and entertainment850%450%even
manufacturing and production780%––outside top 12
facilities cleaning and security640%730%even
social care and community620%––outside top 12
Travel, leisure & events220%80%even
hospitality and food service––270%outside top 12
real estate and property––170%outside top 12
public safety and protective services––100%outside top 12
Go deeper

The companies behind each column

Companies using Amazon Web Services →
Companies using Microsoft Azure →
Cloud platforms ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Microsoft Azure is named by 19,756 companies in job postings and Amazon Web Services by 22,292; 16,104 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/aws-vs-microsoft-azure)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Amazon Web Services vs Microsoft Azure: questions

Which is more used, Amazon Web Services or Microsoft Azure?

By companies naming it in their own job postings, Amazon Web Services (22,292) over Microsoft Azure (19,756). By website-and-DNS footprint, Microsoft Azure (123,476 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Amazon Web Services?

56% of Amazon Web Services companies have 2 to 200 employees, against 48% for Microsoft Azure. 19% of Amazon Web Services companies have over 1,000 employees, against 25% for Microsoft Azure.

Do companies run both?

16,104 companies name both in their postings, usually Amazon Web Services in marketing and Microsoft Azure in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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