Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEAzure API Management VS Backstage_
As of 4 November 2026, Backstage is named by 208 companies and Azure API Management by 464; Azure API Management skews to companies under 200 people (25% vs 28%), Backstage to companies over 1,000 (45% vs 49%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure API Management's script and mail records show on hundreds of thousands of small sites, Backstage rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure API Management: 2–200 employees
- 25%
- Backstage: 2–200 employees
- 28%
- Azure API Management: 1,000+ employees
- 49%
- Backstage: 1,000+ employees
- 45%
- Postings per company, 90 days
- 2.8 · 2.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure API Management | share | Backstage | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 11 | 2% | 4 | 2% | even |
| 2-10 employees | 18 | 4% | 11 | 5% | even |
| 11-50 employees | 32 | 7% | 20 | 10% | Backstage |
| 51-200 employees | 65 | 14% | 27 | 13% | even |
| 201-500 employees | 67 | 14% | 31 | 15% | even |
| 501-1000 employees | 44 | 9% | 22 | 11% | even |
| 1001-5000 employees | 89 | 19% | 55 | 26% | Backstage |
| 5001-10000 employees | 37 | 8% | 14 | 7% | even |
| 10,001+ employees | 101 | 22% | 24 | 12% | Azure API Management |
| Segment | Azure API Management | share | Backstage | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 171 | 37% | 91 | 44% | Backstage |
| Business & finance services | 137 | 30% | 56 | 27% | Azure API Management |
| Manufacturing & industry | 40 | 9% | 19 | 9% | even |
| Commerce & trade | 21 | 5% | 4 | 2% | Azure API Management |
| Consumer services & leisure | 16 | 3% | 8 | 4% | even |
| Media & content | 13 | 3% | 10 | 5% | Backstage |
| Utilities & infrastructure | 13 | 3% | 6 | 3% | even |
| Public, community & associations | 12 | 3% | 8 | 4% | even |
| Transport, logistics & rental | 12 | 3% | 1 | 0% | Azure API Management |
| Health care | 10 | 2% | 2 | 1% | even |
| Property & construction | 9 | 2% | – | – | outside top 12 |
| Automotive | 7 | 2% | 2 | 1% | even |
| Hospitality & travel | – | – | 1 | 0% | outside top 12 |
| Segment | Azure API Management | share | Backstage | share | Leans |
|---|---|---|---|---|---|
| United States | 234 | 50% | 115 | 55% | Backstage |
| United Kingdom | 36 | 8% | 20 | 10% | even |
| India | 26 | 6% | 4 | 2% | Azure API Management |
| Canada | 22 | 5% | 4 | 2% | Azure API Management |
| Australia | 15 | 3% | – | – | outside top 12 |
| France | 14 | 3% | 5 | 2% | even |
| Belgium | 12 | 3% | – | – | outside top 12 |
| Germany | 12 | 3% | 8 | 4% | even |
| Brazil | 8 | 2% | 5 | 2% | even |
| Netherlands | 8 | 2% | – | – | outside top 12 |
| Sweden | 7 | 2% | 7 | 3% | even |
| Switzerland | 4 | 1% | 5 | 2% | even |
| Italy | – | – | 4 | 2% | outside top 12 |
| Singapore | – | – | 4 | 2% | outside top 12 |
| Japan | – | – | 3 | 1% | outside top 12 |
| Segment | Azure API Management | share | Backstage | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 831 | 54% | 323 | 65% | Backstage |
| IT operations & business systems | 232 | 15% | 38 | 8% | Azure API Management |
| Data & AI | 164 | 11% | 29 | 6% | Azure API Management |
| Engineering (non-software) | 69 | 4% | – | – | outside top 12 |
| Product, program & project management | 22 | 1% | 14 | 3% | even |
| Sales | 12 | 1% | 5 | 1% | even |
| Customer service & success | 9 | 1% | – | – | outside top 12 |
| Finance & accounting | 4 | 0% | – | – | outside top 12 |
| Business development & strategy | 2 | 0% | – | – | outside top 12 |
| construction and civil | 2 | 0% | – | – | outside top 12 |
| General management & consulting | 2 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 2 | 0% | – | – | outside top 12 |
| hospitality and food service | 1 | 0% | 1 | 0% | even |
| research and science | 1 | 0% | – | – | outside top 12 |
| skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| arts media and entertainment | – | – | 7 | 1% | outside top 12 |
| Travel, leisure & events | – | – | 7 | 1% | outside top 12 |
| Retail & store operations | – | – | 4 | 1% | outside top 12 |
| Administration & office | – | – | 1 | 0% | outside top 12 |
| healthcare support and caregiving | – | – | 1 | 0% | outside top 12 |
| Marketing & communications | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Azure API Management →
Companies using Backstage →
api management ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Backstage is named by 208 companies in job postings and Azure API Management by 464; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/azure-api-management-vs-backstage)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure API Management vs Backstage: questions
Which is more used, Azure API Management or Backstage?
By companies naming it in their own job postings, Azure API Management (464) over Backstage (208). By website-and-DNS footprint, Backstage (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure API Management?
25% of Azure API Management companies have 2 to 200 employees, against 28% for Backstage. 49% of Azure API Management companies have over 1,000 employees, against 45% for Backstage.
Do companies run both?
0 companies name both in their postings, usually Azure API Management in marketing and Backstage in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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