Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEAzure Application Insights VS OpenTelemetry_
As of 4 November 2026, OpenTelemetry is named by 2,108 companies and Azure Application Insights by 721; Azure Application Insights skews to companies under 200 people (31% vs 41%), OpenTelemetry to companies over 1,000 (33% vs 44%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Application Insights's script and mail records show on hundreds of thousands of small sites, OpenTelemetry rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure Application Insights: 2–200 employees
- 31%
- OpenTelemetry: 2–200 employees
- 41%
- Azure Application Insights: 1,000+ employees
- 44%
- OpenTelemetry: 1,000+ employees
- 33%
- Postings per company, 90 days
- 2.5 · 2.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure Application Insights | share | OpenTelemetry | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 10 | 1% | 67 | 3% | even |
| 2-10 employees | 31 | 4% | 197 | 9% | OpenTelemetry |
| 11-50 employees | 67 | 9% | 282 | 13% | OpenTelemetry |
| 51-200 employees | 123 | 17% | 391 | 19% | even |
| 201-500 employees | 111 | 15% | 287 | 14% | even |
| 501-1000 employees | 62 | 9% | 198 | 9% | even |
| 1001-5000 employees | 130 | 18% | 306 | 15% | Azure Application Insights |
| 5001-10000 employees | 51 | 7% | 113 | 5% | even |
| 10,001+ employees | 136 | 19% | 267 | 13% | Azure Application Insights |
| Segment | Azure Application Insights | share | OpenTelemetry | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 321 | 45% | 1,165 | 55% | OpenTelemetry |
| Business & finance services | 170 | 24% | 411 | 19% | Azure Application Insights |
| Manufacturing & industry | 62 | 9% | 156 | 7% | even |
| Commerce & trade | 33 | 5% | 59 | 3% | even |
| Consumer services & leisure | 19 | 3% | 41 | 2% | even |
| Health care | 18 | 2% | 20 | 1% | even |
| Utilities & infrastructure | 17 | 2% | 50 | 2% | even |
| Media & content | 16 | 2% | 88 | 4% | even |
| Public, community & associations | 14 | 2% | 28 | 1% | even |
| Property & construction | 14 | 2% | 20 | 1% | even |
| Transport, logistics & rental | 14 | 2% | 33 | 2% | even |
| Automotive | 11 | 2% | – | – | outside top 12 |
| Hospitality & travel | – | – | 21 | 1% | outside top 12 |
| Segment | Azure Application Insights | share | OpenTelemetry | share | Leans |
|---|---|---|---|---|---|
| United States | 398 | 55% | 1,278 | 61% | OpenTelemetry |
| United Kingdom | 76 | 11% | 161 | 8% | Azure Application Insights |
| Germany | 26 | 4% | 79 | 4% | even |
| Canada | 24 | 3% | 41 | 2% | even |
| India | 23 | 3% | 50 | 2% | even |
| Australia | 18 | 2% | 29 | 1% | even |
| Netherlands | 17 | 2% | 23 | 1% | even |
| France | 16 | 2% | 37 | 2% | even |
| Brazil | 15 | 2% | 51 | 2% | even |
| Spain | 10 | 1% | 25 | 1% | even |
| Poland | 9 | 1% | – | – | outside top 12 |
| Belgium | 7 | 1% | – | – | outside top 12 |
| Sweden | – | – | 33 | 2% | outside top 12 |
| Switzerland | – | – | 21 | 1% | outside top 12 |
| Segment | Azure Application Insights | share | OpenTelemetry | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 1,255 | 58% | 4,334 | 61% | OpenTelemetry |
| IT operations & business systems | 373 | 17% | 476 | 7% | Azure Application Insights |
| Data & AI | 209 | 10% | 1,039 | 15% | OpenTelemetry |
| Customer service & success | 23 | 1% | 65 | 1% | even |
| Engineering (non-software) | 14 | 1% | 76 | 1% | even |
| Product, program & project management | 13 | 1% | 98 | 1% | even |
| Quality, safety & environment | 7 | 0% | 7 | 0% | even |
| Sales | 7 | 0% | 106 | 1% | even |
| Marketing & communications | 4 | 0% | 17 | 0% | even |
| Design & UX | 2 | 0% | 2 | 0% | even |
| Administration & office | 1 | 0% | – | – | outside top 12 |
| Business development & strategy | 1 | 0% | 6 | 0% | even |
| construction and civil | 1 | 0% | 8 | 0% | even |
| Finance & accounting | 1 | 0% | 2 | 0% | even |
| General management & consulting | 1 | 0% | 10 | 0% | even |
| Legal, compliance & risk | 1 | 0% | – | – | outside top 12 |
| skilled trades and field service | 1 | 0% | 1 | 0% | even |
| Unclassified | 1 | 0% | 9 | 0% | even |
| hospitality and food service | – | – | 1 | 0% | outside top 12 |
| logistics warehouse and transport | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Azure Application Insights →
Companies using OpenTelemetry →
apm tracing errors ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
OpenTelemetry is named by 2,108 companies in job postings and Azure Application Insights by 721; 158 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/azure-application-insights-vs-opentelemetry)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure Application Insights vs OpenTelemetry: questions
Which is more used, Azure Application Insights or OpenTelemetry?
By companies naming it in their own job postings, OpenTelemetry (2,108) over Azure Application Insights (721). By website-and-DNS footprint, OpenTelemetry (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure Application Insights?
31% of Azure Application Insights companies have 2 to 200 employees, against 41% for OpenTelemetry. 44% of Azure Application Insights companies have over 1,000 employees, against 33% for OpenTelemetry.
Do companies run both?
158 companies name both in their postings, usually Azure Application Insights in marketing and OpenTelemetry in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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