Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEAzure Backup VS Rubrik_
As of 4 November 2026, Rubrik is named by 160 companies and Azure Backup by 144; Azure Backup skews to companies under 200 people (27% vs 28%), Rubrik to companies over 1,000 (44% vs 40%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Backup's script and mail records show on hundreds of thousands of small sites, Rubrik rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure Backup: 2–200 employees
- 27%
- Rubrik: 2–200 employees
- 28%
- Azure Backup: 1,000+ employees
- 40%
- Rubrik: 1,000+ employees
- 44%
- Postings per company, 90 days
- 1.8 · 2.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure Backup | share | Rubrik | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 1 | 1% | 1 | 1% | even |
| 2-10 employees | 6 | 4% | 5 | 3% | even |
| 11-50 employees | 14 | 10% | 18 | 11% | even |
| 51-200 employees | 19 | 13% | 22 | 14% | even |
| 201-500 employees | 27 | 19% | 26 | 16% | Azure Backup |
| 501-1000 employees | 20 | 14% | 17 | 11% | Azure Backup |
| 1001-5000 employees | 26 | 18% | 31 | 19% | even |
| 5001-10000 employees | 14 | 10% | 18 | 11% | even |
| 10,001+ employees | 17 | 12% | 22 | 14% | even |
| Segment | Azure Backup | share | Rubrik | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 46 | 32% | 63 | 39% | Rubrik |
| Business & finance services | 37 | 26% | 31 | 19% | Azure Backup |
| Manufacturing & industry | 15 | 10% | 26 | 16% | Rubrik |
| Commerce & trade | 9 | 6% | 5 | 3% | Azure Backup |
| Consumer services & leisure | 8 | 6% | 5 | 3% | Azure Backup |
| Property & construction | 7 | 5% | 3 | 2% | Azure Backup |
| Health care | 6 | 4% | 4 | 3% | even |
| Utilities & infrastructure | 6 | 4% | 7 | 4% | even |
| Public, community & associations | 5 | 3% | 7 | 4% | even |
| Automotive | 2 | 1% | 4 | 3% | even |
| Transport, logistics & rental | 2 | 1% | 1 | 1% | even |
| Hospitality & travel | 1 | 1% | – | – | outside top 12 |
| Media & content | – | – | 4 | 3% | outside top 12 |
| Segment | Azure Backup | share | Rubrik | share | Leans |
|---|---|---|---|---|---|
| United States | 79 | 55% | 100 | 63% | Rubrik |
| United Kingdom | 13 | 9% | 13 | 8% | even |
| Canada | 8 | 6% | 7 | 4% | even |
| Germany | 6 | 4% | 8 | 5% | even |
| France | 5 | 3% | 5 | 3% | even |
| India | 5 | 3% | 3 | 2% | even |
| Australia | 4 | 3% | – | – | outside top 12 |
| Singapore | 3 | 2% | – | – | outside top 12 |
| Czechia | 2 | 1% | 1 | 1% | even |
| Sweden | 2 | 1% | – | – | outside top 12 |
| Switzerland | 1 | 1% | 1 | 1% | even |
| Colombia | 1 | 1% | – | – | outside top 12 |
| Belgium | – | – | 3 | 2% | outside top 12 |
| United Arab Emirates | – | – | 2 | 1% | outside top 12 |
| Netherlands | – | – | 2 | 1% | outside top 12 |
| Brazil | – | – | 1 | 1% | outside top 12 |
| Segment | Azure Backup | share | Rubrik | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 230 | 71% | 312 | 65% | Azure Backup |
| Engineering (non-software) | 17 | 5% | 16 | 3% | even |
| Software engineering | 14 | 4% | 23 | 5% | even |
| Customer service & success | 3 | 1% | 3 | 1% | even |
| Administration & office | 2 | 1% | – | – | outside top 12 |
| General management & consulting | 2 | 1% | 3 | 1% | even |
| construction and civil | 1 | 0% | 1 | 0% | even |
| Data & AI | 1 | 0% | 5 | 1% | even |
| Education & training | 1 | 0% | – | – | outside top 12 |
| Product, program & project management | 1 | 0% | 2 | 0% | even |
| Sales | – | – | 45 | 9% | outside top 12 |
| Business development & strategy | – | – | 5 | 1% | outside top 12 |
| Unclassified | – | – | 2 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 0% | outside top 12 |
| Marketing & communications | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Azure Backup →
Companies using Rubrik →
backup dr ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Rubrik is named by 160 companies in job postings and Azure Backup by 144; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/azure-backup-vs-rubrik)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure Backup vs Rubrik: questions
Which is more used, Azure Backup or Rubrik?
By companies naming it in their own job postings, Rubrik (160) over Azure Backup (144). By website-and-DNS footprint, Rubrik (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure Backup?
27% of Azure Backup companies have 2 to 200 employees, against 28% for Rubrik. 40% of Azure Backup companies have over 1,000 employees, against 44% for Rubrik.
Do companies run both?
0 companies name both in their postings, usually Azure Backup in marketing and Rubrik in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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