Compare · etl elt transformation

Azure Data Factory VS Microsoft Power Query_

As of 4 November 2026, Microsoft Power Query is named by 3,661 companies and Azure Data Factory by 2,199; Azure Data Factory skews to companies under 200 people (32% vs 24%), Microsoft Power Query to companies over 1,000 (49% vs 41%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Data Factory's script and mail records show on hundreds of thousands of small sites, Microsoft Power Query rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Azure Data Factory: 2–200 employees
32%
Microsoft Power Query: 2–200 employees
24%
Azure Data Factory: 1,000+ employees
41%
Microsoft Power Query: 1,000+ employees
49%
Postings per company, 90 days
2.7 · 2.2
Website or DNS footprint
0 · 0
2,199companies name Azure Data Factory
3,661companies name Microsoft Power Query
277name both
5,972 · 7,990postings in 90 days, Azure Data Factory · Microsoft Power Query
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAzure Data FactoryshareMicrosoft Power QueryshareLeans
Self-employed332%501%even
2-10 employees1226%1364%even
11-50 employees22210%2397%Azure Data Factory
51-200 employees36517%50814%Azure Data Factory
201-500 employees31514%54115%even
501-1000 employees24111%40111%even
1001-5000 employees40819%78121%Microsoft Power Query
5001-10000 employees1346%2938%even
10,001+ employees35916%71219%Microsoft Power Query
By industry
SegmentAzure Data FactoryshareMicrosoft Power QueryshareLeans
Technology & software84638%59516%Azure Data Factory
Business & finance services52124%87824%even
Manufacturing & industry25612%83723%Microsoft Power Query
Commerce & trade864%2537%Microsoft Power Query
Health care794%1474%even
Utilities & infrastructure723%1855%even
Public, community & associations693%1314%even
Consumer services & leisure673%1314%even
Property & construction583%1614%even
Transport, logistics & rental452%1023%even
Automotive352%963%even
Media & content311%702%even
By country
SegmentAzure Data FactoryshareMicrosoft Power QueryshareLeans
United States1,18854%1,90152%Azure Data Factory
United Kingdom1698%2427%even
Germany884%2096%even
Canada834%1665%even
Netherlands723%441%Azure Data Factory
France643%1594%even
India613%491%even
Australia392%672%even
Sweden321%––outside top 12
Belgium291%––outside top 12
Poland281%572%even
Brazil261%1454%Microsoft Power Query
Spain––521%outside top 12
Switzerland––331%outside top 12
Postings by team (share of each tool's postings)
SegmentAzure Data FactoryshareMicrosoft Power QueryshareLeans
Data & AI5,21266%2,58228%Azure Data Factory
Software engineering97112%3374%Azure Data Factory
IT operations & business systems6128%5196%Azure Data Factory
Product, program & project management751%2523%even
Engineering (non-software)571%2493%even
Sales390%1442%even
General management & consulting350%1321%even
Legal, compliance & risk190%1341%even
Customer service & success170%551%even
Finance & accounting140%2,17323%Microsoft Power Query
Quality, safety & environment100%661%even
Marketing & communications80%591%even
construction and civil60%260%even
skilled trades and field service60%370%even
Unclassified60%380%even
hospitality and food service40%100%even
Human resources30%1432%even
logistics warehouse and transport30%3914%Microsoft Power Query
real estate and property30%40%even
Administration & office20%701%even
Business development & strategy20%681%even
Design & UX20%––outside top 12
research and science20%130%even
Education & training10%220%even
manufacturing and production10%1021%even
Retail & store operations10%100%even
procurement and purchasing––1101%outside top 12
healthcare clinical––160%outside top 12
arts media and entertainment––40%outside top 12
facilities cleaning and security––40%outside top 12
public safety and protective services––40%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Microsoft Power Query is named by 3,661 companies in job postings and Azure Data Factory by 2,199; 277 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/azure-data-factory-vs-microsoft-power-query)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Azure Data Factory vs Microsoft Power Query: questions

Which is more used, Azure Data Factory or Microsoft Power Query?

By companies naming it in their own job postings, Microsoft Power Query (3,661) over Azure Data Factory (2,199). By website-and-DNS footprint, Microsoft Power Query (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Azure Data Factory?

32% of Azure Data Factory companies have 2 to 200 employees, against 24% for Microsoft Power Query. 41% of Azure Data Factory companies have over 1,000 employees, against 49% for Microsoft Power Query.

Do companies run both?

277 companies name both in their postings, usually Azure Data Factory in marketing and Microsoft Power Query in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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