Compare · storage systems

Azure Data Lake Storage VS Google Cloud Storage_

As of 4 November 2026, Google Cloud Storage is named by 775 companies and Azure Data Lake Storage by 839; Azure Data Lake Storage skews to companies under 200 people (31% vs 38%), Google Cloud Storage to companies over 1,000 (32% vs 46%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Data Lake Storage's script and mail records show on hundreds of thousands of small sites, Google Cloud Storage rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Azure Data Lake Storage: 2–200 employees
31%
Google Cloud Storage: 2–200 employees
38%
Azure Data Lake Storage: 1,000+ employees
46%
Google Cloud Storage: 1,000+ employees
32%
Postings per company, 90 days
2.8 · 3.0
Website or DNS footprint
0 · 0
839companies name Azure Data Lake Storage
775companies name Google Cloud Storage
149name both
2,328 · 2,348postings in 90 days, Azure Data Lake Storage · Google Cloud Storage
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAzure Data Lake StorageshareGoogle Cloud StorageshareLeans
Self-employed172%273%even
2-10 employees445%567%even
11-50 employees759%9412%Google Cloud Storage
51-200 employees13917%14819%Google Cloud Storage
201-500 employees8310%11114%Google Cloud Storage
501-1000 employees9111%9112%even
1001-5000 employees15518%10714%Azure Data Lake Storage
5001-10000 employees759%355%Azure Data Lake Storage
10,001+ employees16019%10614%Azure Data Lake Storage
By industry
SegmentAzure Data Lake StorageshareGoogle Cloud StorageshareLeans
Technology & software34841%38249%Google Cloud Storage
Business & finance services20625%15019%Azure Data Lake Storage
Manufacturing & industry8710%679%even
Utilities & infrastructure304%213%even
Health care273%111%even
Public, community & associations253%111%even
Consumer services & leisure243%253%even
Commerce & trade233%334%even
Property & construction192%132%even
Media & content152%334%Google Cloud Storage
Transport, logistics & rental152%132%even
Automotive101%101%even
By country
SegmentAzure Data Lake StorageshareGoogle Cloud StorageshareLeans
United States50560%48062%even
United Kingdom668%446%Azure Data Lake Storage
Canada385%243%even
India293%314%even
Germany263%213%even
France162%263%even
Australia152%142%even
Netherlands121%––outside top 12
Belgium111%––outside top 12
Brazil111%132%even
Sweden101%––outside top 12
Switzerland71%81%even
Japan––111%outside top 12
Spain––91%outside top 12
Singapore––91%outside top 12
Postings by team (share of each tool's postings)
SegmentAzure Data Lake StorageshareGoogle Cloud StorageshareLeans
Data & AI2,11670%1,22341%Azure Data Lake Storage
Software engineering29910%62421%Google Cloud Storage
IT operations & business systems2097%31911%Google Cloud Storage
Product, program & project management281%622%even
Engineering (non-software)80%381%even
General management & consulting70%100%even
Sales70%441%even
construction and civil60%130%even
Finance & accounting50%301%even
Business development & strategy30%40%even
Administration & office20%10%even
Human resources20%60%even
Legal, compliance & risk20%20%even
Quality, safety & environment20%10%even
arts media and entertainment10%20%even
Education & training10%20%even
hospitality and food service10%10%even
manufacturing and production10%––outside top 12
social care and community10%10%even
Unclassified10%50%even
Customer service & success––311%outside top 12
Marketing & communications––100%outside top 12
procurement and purchasing––70%outside top 12
logistics warehouse and transport––50%outside top 12
research and science––50%outside top 12
healthcare clinical––30%outside top 12
skilled trades and field service––30%outside top 12
agriculture and environment––20%outside top 12
facilities cleaning and security––20%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Google Cloud Storage is named by 775 companies in job postings and Azure Data Lake Storage by 839; 149 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/azure-data-lake-storage-vs-google-cloud-storage)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Azure Data Lake Storage vs Google Cloud Storage: questions

Which is more used, Azure Data Lake Storage or Google Cloud Storage?

By companies naming it in their own job postings, Azure Data Lake Storage (839) over Google Cloud Storage (775). By website-and-DNS footprint, Google Cloud Storage (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Azure Data Lake Storage?

31% of Azure Data Lake Storage companies have 2 to 200 employees, against 38% for Google Cloud Storage. 46% of Azure Data Lake Storage companies have over 1,000 employees, against 32% for Google Cloud Storage.

Do companies run both?

149 companies name both in their postings, usually Azure Data Lake Storage in marketing and Google Cloud Storage in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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