Azure Data Lake Storage VS Google Cloud Storage_
As of 4 November 2026, Google Cloud Storage is named by 775 companies and Azure Data Lake Storage by 839; Azure Data Lake Storage skews to companies under 200 people (31% vs 38%), Google Cloud Storage to companies over 1,000 (32% vs 46%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure Data Lake Storage's script and mail records show on hundreds of thousands of small sites, Google Cloud Storage rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Azure Data Lake Storage: 2–200 employees
- 31%
- Google Cloud Storage: 2–200 employees
- 38%
- Azure Data Lake Storage: 1,000+ employees
- 46%
- Google Cloud Storage: 1,000+ employees
- 32%
- Postings per company, 90 days
- 2.8 · 3.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Azure Data Lake Storage | share | Google Cloud Storage | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 17 | 2% | 27 | 3% | even |
| 2-10 employees | 44 | 5% | 56 | 7% | even |
| 11-50 employees | 75 | 9% | 94 | 12% | Google Cloud Storage |
| 51-200 employees | 139 | 17% | 148 | 19% | Google Cloud Storage |
| 201-500 employees | 83 | 10% | 111 | 14% | Google Cloud Storage |
| 501-1000 employees | 91 | 11% | 91 | 12% | even |
| 1001-5000 employees | 155 | 18% | 107 | 14% | Azure Data Lake Storage |
| 5001-10000 employees | 75 | 9% | 35 | 5% | Azure Data Lake Storage |
| 10,001+ employees | 160 | 19% | 106 | 14% | Azure Data Lake Storage |
| Segment | Azure Data Lake Storage | share | Google Cloud Storage | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 348 | 41% | 382 | 49% | Google Cloud Storage |
| Business & finance services | 206 | 25% | 150 | 19% | Azure Data Lake Storage |
| Manufacturing & industry | 87 | 10% | 67 | 9% | even |
| Utilities & infrastructure | 30 | 4% | 21 | 3% | even |
| Health care | 27 | 3% | 11 | 1% | even |
| Public, community & associations | 25 | 3% | 11 | 1% | even |
| Consumer services & leisure | 24 | 3% | 25 | 3% | even |
| Commerce & trade | 23 | 3% | 33 | 4% | even |
| Property & construction | 19 | 2% | 13 | 2% | even |
| Media & content | 15 | 2% | 33 | 4% | Google Cloud Storage |
| Transport, logistics & rental | 15 | 2% | 13 | 2% | even |
| Automotive | 10 | 1% | 10 | 1% | even |
| Segment | Azure Data Lake Storage | share | Google Cloud Storage | share | Leans |
|---|---|---|---|---|---|
| United States | 505 | 60% | 480 | 62% | even |
| United Kingdom | 66 | 8% | 44 | 6% | Azure Data Lake Storage |
| Canada | 38 | 5% | 24 | 3% | even |
| India | 29 | 3% | 31 | 4% | even |
| Germany | 26 | 3% | 21 | 3% | even |
| France | 16 | 2% | 26 | 3% | even |
| Australia | 15 | 2% | 14 | 2% | even |
| Netherlands | 12 | 1% | – | – | outside top 12 |
| Belgium | 11 | 1% | – | – | outside top 12 |
| Brazil | 11 | 1% | 13 | 2% | even |
| Sweden | 10 | 1% | – | – | outside top 12 |
| Switzerland | 7 | 1% | 8 | 1% | even |
| Japan | – | – | 11 | 1% | outside top 12 |
| Spain | – | – | 9 | 1% | outside top 12 |
| Singapore | – | – | 9 | 1% | outside top 12 |
| Segment | Azure Data Lake Storage | share | Google Cloud Storage | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 2,116 | 70% | 1,223 | 41% | Azure Data Lake Storage |
| Software engineering | 299 | 10% | 624 | 21% | Google Cloud Storage |
| IT operations & business systems | 209 | 7% | 319 | 11% | Google Cloud Storage |
| Product, program & project management | 28 | 1% | 62 | 2% | even |
| Engineering (non-software) | 8 | 0% | 38 | 1% | even |
| General management & consulting | 7 | 0% | 10 | 0% | even |
| Sales | 7 | 0% | 44 | 1% | even |
| construction and civil | 6 | 0% | 13 | 0% | even |
| Finance & accounting | 5 | 0% | 30 | 1% | even |
| Business development & strategy | 3 | 0% | 4 | 0% | even |
| Administration & office | 2 | 0% | 1 | 0% | even |
| Human resources | 2 | 0% | 6 | 0% | even |
| Legal, compliance & risk | 2 | 0% | 2 | 0% | even |
| Quality, safety & environment | 2 | 0% | 1 | 0% | even |
| arts media and entertainment | 1 | 0% | 2 | 0% | even |
| Education & training | 1 | 0% | 2 | 0% | even |
| hospitality and food service | 1 | 0% | 1 | 0% | even |
| manufacturing and production | 1 | 0% | – | – | outside top 12 |
| social care and community | 1 | 0% | 1 | 0% | even |
| Unclassified | 1 | 0% | 5 | 0% | even |
| Customer service & success | – | – | 31 | 1% | outside top 12 |
| Marketing & communications | – | – | 10 | 0% | outside top 12 |
| procurement and purchasing | – | – | 7 | 0% | outside top 12 |
| logistics warehouse and transport | – | – | 5 | 0% | outside top 12 |
| research and science | – | – | 5 | 0% | outside top 12 |
| healthcare clinical | – | – | 3 | 0% | outside top 12 |
| skilled trades and field service | – | – | 3 | 0% | outside top 12 |
| agriculture and environment | – | – | 2 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 2 | 0% | outside top 12 |
The companies behind each column
Companies using Azure Data Lake Storage →
Companies using Google Cloud Storage →
storage systems ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Cloud Storage is named by 775 companies in job postings and Azure Data Lake Storage by 839; 149 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/azure-data-lake-storage-vs-google-cloud-storage)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Azure Data Lake Storage vs Google Cloud Storage: questions
Which is more used, Azure Data Lake Storage or Google Cloud Storage?
By companies naming it in their own job postings, Azure Data Lake Storage (839) over Google Cloud Storage (775). By website-and-DNS footprint, Google Cloud Storage (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Azure Data Lake Storage?
31% of Azure Data Lake Storage companies have 2 to 200 employees, against 38% for Google Cloud Storage. 46% of Azure Data Lake Storage companies have over 1,000 employees, against 32% for Google Cloud Storage.
Do companies run both?
149 companies name both in their postings, usually Azure Data Lake Storage in marketing and Google Cloud Storage in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Azure Data Lake Storage or Google Cloud Storage, and get 1,000 records free.