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Azure DevOps VS Bitbucket_

As of 4 November 2026, Bitbucket is named by 1,720 companies and Azure DevOps by 6,393; Azure DevOps skews to companies under 200 people (38% vs 44%), Bitbucket to companies over 1,000 (32% vs 36%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure DevOps's script and mail records show on hundreds of thousands of small sites, Bitbucket rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Azure DevOps: 2–200 employees
38%
Bitbucket: 2–200 employees
44%
Azure DevOps: 1,000+ employees
36%
Bitbucket: 1,000+ employees
32%
Postings per company, 90 days
3.9 · 3.6
Website or DNS footprint
0 · 0
6,393companies name Azure DevOps
1,720companies name Bitbucket
0name both
25,214 · 6,253postings in 90 days, Azure DevOps · Bitbucket
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAzure DevOpsshareBitbucketshareLeans
Self-employed962%372%even
2-10 employees3626%1167%even
11-50 employees77912%27916%Bitbucket
51-200 employees1,26620%36921%even
201-500 employees92414%23914%even
501-1000 employees68811%1368%Azure DevOps
1001-5000 employees1,16818%23314%Azure DevOps
5001-10000 employees3526%805%even
10,001+ employees75812%23113%even
By industry
SegmentAzure DevOpsshareBitbucketshareLeans
Technology & software2,74643%85750%Bitbucket
Business & finance services1,50123%40023%even
Manufacturing & industry68811%20212%even
Commerce & trade2123%543%even
Utilities & infrastructure1933%332%even
Public, community & associations1813%302%even
Consumer services & leisure1703%362%even
Health care1592%191%even
Property & construction1432%151%even
Media & content1352%352%even
Transport, logistics & rental1122%161%even
Automotive831%––outside top 12
Hospitality & travel––121%outside top 12
By country
SegmentAzure DevOpsshareBitbucketshareLeans
United States3,40353%95355%Bitbucket
United Kingdom4828%1217%even
Germany3095%583%even
Canada2163%473%even
Netherlands1923%241%even
India1773%815%even
France1663%483%even
Australia1212%342%even
Brazil1102%171%even
Sweden891%211%even
Belgium831%––outside top 12
Switzerland741%––outside top 12
Spain––251%outside top 12
Poland––181%outside top 12
Postings by team (share of each tool's postings)
SegmentAzure DevOpsshareBitbucketshareLeans
Software engineering15,77649%5,71368%Bitbucket
IT operations & business systems5,19116%6187%Azure DevOps
Data & AI3,42611%5236%Azure DevOps
Product, program & project management2,7438%841%Azure DevOps
Engineering (non-software)6182%4485%Bitbucket
Quality, safety & environment2961%240%even
General management & consulting1771%50%even
Customer service & success1290%380%even
Sales1030%410%even
Finance & accounting770%50%even
Legal, compliance & risk500%110%even
Design & UX470%100%even
Unclassified470%130%even
construction and civil450%60%even
Administration & office420%270%even
arts media and entertainment240%40%even
Marketing & communications220%80%even
skilled trades and field service180%10%even
Education & training160%20%even
Human resources150%10%even
logistics warehouse and transport150%––outside top 12
Business development & strategy70%30%even
research and science70%30%even
facilities cleaning and security50%––outside top 12
hospitality and food service40%––outside top 12
procurement and purchasing30%––outside top 12
healthcare clinical20%––outside top 12
social care and community20%––outside top 12
manufacturing and production10%––outside top 12
Retail & store operations10%10%even
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Bitbucket is named by 1,720 companies in job postings and Azure DevOps by 6,393; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/azure-devops-vs-bitbucket)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Azure DevOps vs Bitbucket: questions

Which is more used, Azure DevOps or Bitbucket?

By companies naming it in their own job postings, Azure DevOps (6,393) over Bitbucket (1,720). By website-and-DNS footprint, Bitbucket (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Azure DevOps?

38% of Azure DevOps companies have 2 to 200 employees, against 44% for Bitbucket. 36% of Azure DevOps companies have over 1,000 employees, against 32% for Bitbucket.

Do companies run both?

0 companies name both in their postings, usually Azure DevOps in marketing and Bitbucket in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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