Compare · LLM models & APIs

Azure OpenAI VS Gemini_

As of 4 November 2026, Gemini is named by 3,285 companies and Azure OpenAI by 1,525; Azure OpenAI skews to companies under 200 people (30% vs 43%), Gemini to companies over 1,000 (28% vs 46%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Azure OpenAI's script and mail records show on hundreds of thousands of small sites, Gemini rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Azure OpenAI: 2–200 employees
30%
Gemini: 2–200 employees
43%
Azure OpenAI: 1,000+ employees
46%
Gemini: 1,000+ employees
28%
Postings per company, 90 days
3.2 · 3.0
Website or DNS footprint
0 · 0
1,525companies name Azure OpenAI
3,285companies name Gemini
279name both
4,841 · 9,949postings in 90 days, Azure OpenAI · Gemini
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentAzure OpenAIshareGeminishareLeans
Self-employed312%1364%Gemini
2-10 employees835%2548%Gemini
11-50 employees1449%48215%Gemini
51-200 employees22515%67421%Gemini
201-500 employees19913%48015%even
501-1000 employees14710%33510%even
1001-5000 employees29119%48115%Azure OpenAI
5001-10000 employees956%1404%even
10,001+ employees31020%3039%Azure OpenAI
By industry
SegmentAzure OpenAIshareGeminishareLeans
Technology & software64142%1,32640%even
Business & finance services40727%82825%even
Manufacturing & industry15910%2237%Azure OpenAI
Commerce & trade564%1565%even
Utilities & infrastructure564%491%Azure OpenAI
Consumer services & leisure372%1826%Gemini
Media & content342%1966%Gemini
Public, community & associations322%732%even
Property & construction282%702%even
Health care262%582%even
Automotive181%––outside top 12
Transport, logistics & rental181%502%even
Hospitality & travel––441%outside top 12
By country
SegmentAzure OpenAIshareGeminishareLeans
United States86957%1,81755%even
United Kingdom1087%1986%even
Germany815%1876%even
India413%1294%even
France393%1083%even
Australia382%451%even
Canada362%833%even
Brazil242%923%even
Netherlands232%481%even
Singapore191%––outside top 12
Spain171%502%even
Sweden161%––outside top 12
Japan––411%outside top 12
Poland––381%outside top 12
Postings by team (share of each tool's postings)
SegmentAzure OpenAIshareGeminishareLeans
Data & AI2,61047%2,49121%Azure OpenAI
Software engineering1,36424%1,93416%Azure OpenAI
IT operations & business systems5029%8567%even
Product, program & project management1042%5454%Gemini
General management & consulting902%2132%even
Sales852%5074%Gemini
Engineering (non-software)341%1922%even
construction and civil100%210%even
Business development & strategy80%2162%even
Design & UX70%2602%Gemini
Finance & accounting70%3043%Gemini
Marketing & communications70%1,19810%Gemini
Customer service & success50%2252%even
Education & training50%961%even
Quality, safety & environment50%450%even
Unclassified40%590%even
arts media and entertainment20%841%even
agriculture and environment10%––outside top 12
hospitality and food service10%140%even
Human resources10%1781%even
Legal, compliance & risk10%2532%Gemini
logistics warehouse and transport10%330%even
procurement and purchasing10%380%even
Administration & office––1431%outside top 12
healthcare clinical––530%outside top 12
skilled trades and field service––510%outside top 12
real estate and property––220%outside top 12
manufacturing and production––200%outside top 12
research and science––190%outside top 12
social care and community––130%outside top 12
facilities cleaning and security––110%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Gemini is named by 3,285 companies in job postings and Azure OpenAI by 1,525; 279 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/azure-openai-vs-gemini)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Azure OpenAI vs Gemini: questions

Which is more used, Azure OpenAI or Gemini?

By companies naming it in their own job postings, Gemini (3,285) over Azure OpenAI (1,525). By website-and-DNS footprint, Gemini (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Azure OpenAI?

30% of Azure OpenAI companies have 2 to 200 employees, against 43% for Gemini. 46% of Azure OpenAI companies have over 1,000 employees, against 28% for Gemini.

Do companies run both?

279 companies name both in their postings, usually Azure OpenAI in marketing and Gemini in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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