Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEBing VS Google Play_
As of 4 November 2026, Google Play is named by 639 companies and Bing by 319; Bing skews to companies under 200 people (54% vs 62%), Google Play to companies over 1,000 (17% vs 21%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Bing's script and mail records show on hundreds of thousands of small sites, Google Play rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Bing: 2–200 employees
- 54%
- Google Play: 2–200 employees
- 62%
- Bing: 1,000+ employees
- 21%
- Google Play: 1,000+ employees
- 17%
- Postings per company, 90 days
- 2.7 · 3.6
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Bing | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 15 | 5% | 30 | 5% | even |
| 2-10 employees | 30 | 9% | 93 | 15% | Google Play |
| 11-50 employees | 64 | 20% | 171 | 27% | Google Play |
| 51-200 employees | 77 | 24% | 129 | 20% | Bing |
| 201-500 employees | 38 | 12% | 75 | 12% | even |
| 501-1000 employees | 29 | 9% | 35 | 5% | Bing |
| 1001-5000 employees | 33 | 10% | 52 | 8% | Bing |
| 5001-10000 employees | 8 | 3% | 13 | 2% | even |
| 10,001+ employees | 25 | 8% | 41 | 6% | even |
| Segment | Bing | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 129 | 40% | 109 | 17% | Bing |
| Technology & software | 70 | 22% | 365 | 57% | Google Play |
| Commerce & trade | 32 | 10% | 18 | 3% | Bing |
| Manufacturing & industry | 19 | 6% | 25 | 4% | Bing |
| Media & content | 13 | 4% | 59 | 9% | Google Play |
| Consumer services & leisure | 11 | 3% | 20 | 3% | even |
| Public, community & associations | 9 | 3% | 10 | 2% | even |
| Health care | 8 | 3% | 6 | 1% | even |
| Hospitality & travel | 8 | 3% | 4 | 1% | even |
| Automotive | 7 | 2% | 7 | 1% | even |
| Property & construction | 7 | 2% | 6 | 1% | even |
| Transport, logistics & rental | 5 | 2% | – | – | outside top 12 |
| Utilities & infrastructure | – | – | 6 | 1% | outside top 12 |
| Segment | Bing | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| United States | 184 | 58% | 307 | 48% | Bing |
| Germany | 21 | 7% | 16 | 3% | Bing |
| United Kingdom | 19 | 6% | 38 | 6% | even |
| France | 10 | 3% | 14 | 2% | even |
| India | 10 | 3% | 56 | 9% | Google Play |
| Canada | 9 | 3% | 19 | 3% | even |
| Netherlands | 9 | 3% | – | – | outside top 12 |
| Italy | 4 | 1% | 9 | 1% | even |
| Australia | 2 | 1% | 11 | 2% | even |
| Belgium | 2 | 1% | – | – | outside top 12 |
| Brazil | 2 | 1% | 12 | 2% | even |
| Ireland | 2 | 1% | – | – | outside top 12 |
| Sweden | – | – | 12 | 2% | outside top 12 |
| Spain | – | – | 11 | 2% | outside top 12 |
| Poland | – | – | 10 | 2% | outside top 12 |
| Segment | Bing | share | Google Play | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 866 | 61% | 135 | 4% | Bing |
| IT operations & business systems | 98 | 7% | 93 | 3% | Bing |
| Data & AI | 49 | 3% | 63 | 2% | even |
| logistics warehouse and transport | 33 | 2% | 7 | 0% | Bing |
| Sales | 20 | 1% | 21 | 1% | even |
| Quality, safety & environment | 18 | 1% | 4 | 0% | even |
| Software engineering | 17 | 1% | 2,168 | 70% | Google Play |
| Product, program & project management | 16 | 1% | 95 | 3% | even |
| Unclassified | 14 | 1% | 13 | 0% | even |
| skilled trades and field service | 13 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 10 | 1% | 14 | 0% | even |
| Business development & strategy | 8 | 1% | 17 | 1% | even |
| construction and civil | 8 | 1% | 2 | 0% | even |
| Design & UX | 8 | 1% | 52 | 2% | even |
| Human resources | 5 | 0% | 4 | 0% | even |
| Education & training | 4 | 0% | 4 | 0% | even |
| Customer service & success | 3 | 0% | 32 | 1% | even |
| Finance & accounting | 3 | 0% | 17 | 1% | even |
| General management & consulting | 3 | 0% | 4 | 0% | even |
| facilities cleaning and security | 2 | 0% | 1 | 0% | even |
| Administration & office | 1 | 0% | 4 | 0% | even |
| procurement and purchasing | 1 | 0% | – | – | outside top 12 |
| Legal, compliance & risk | – | – | 60 | 2% | outside top 12 |
| arts media and entertainment | – | – | 20 | 1% | outside top 12 |
| manufacturing and production | – | – | 8 | 0% | outside top 12 |
| hospitality and food service | – | – | 2 | 0% | outside top 12 |
| real estate and property | – | – | 2 | 0% | outside top 12 |
| Retail & store operations | – | – | 2 | 0% | outside top 12 |
| agriculture and environment | – | – | 1 | 0% | outside top 12 |
| public safety and protective services | – | – | 1 | 0% | outside top 12 |
| research and science | – | – | 1 | 0% | outside top 12 |
| social care and community | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Bing →
Companies using Google Play →
consumer platforms marketplaces ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Google Play is named by 639 companies in job postings and Bing by 319; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/bing-vs-google-play)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Bing vs Google Play: questions
Which is more used, Bing or Google Play?
By companies naming it in their own job postings, Google Play (639) over Bing (319). By website-and-DNS footprint, Google Play (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Bing?
54% of Bing companies have 2 to 200 employees, against 62% for Google Play. 21% of Bing companies have over 1,000 employees, against 17% for Google Play.
Do companies run both?
0 companies name both in their postings, usually Bing in marketing and Google Play in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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with the person who owns it
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