Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEBloomberg Terminal VS Morningstar_
As of 4 November 2026, Morningstar is named by 123 companies and Bloomberg Terminal by 1,082; Bloomberg Terminal skews to companies under 200 people (30% vs 30%), Morningstar to companies over 1,000 (49% vs 44%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Bloomberg Terminal's script and mail records show on hundreds of thousands of small sites, Morningstar rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Bloomberg Terminal: 2–200 employees
- 30%
- Morningstar: 2–200 employees
- 30%
- Bloomberg Terminal: 1,000+ employees
- 44%
- Morningstar: 1,000+ employees
- 49%
- Postings per company, 90 days
- 3.9 · 2.0
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Bloomberg Terminal | share | Morningstar | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 24 | 2% | 1 | 1% | even |
| 2-10 employees | 56 | 5% | 7 | 6% | even |
| 11-50 employees | 107 | 10% | 16 | 13% | Morningstar |
| 51-200 employees | 157 | 15% | 14 | 11% | Bloomberg Terminal |
| 201-500 employees | 128 | 12% | 14 | 11% | even |
| 501-1000 employees | 129 | 12% | 11 | 9% | Bloomberg Terminal |
| 1001-5000 employees | 240 | 22% | 24 | 20% | Bloomberg Terminal |
| 5001-10000 employees | 82 | 8% | 16 | 13% | Morningstar |
| 10,001+ employees | 159 | 15% | 20 | 16% | even |
| Segment | Bloomberg Terminal | share | Morningstar | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 743 | 69% | 109 | 89% | Morningstar |
| Technology & software | 113 | 10% | 8 | 7% | Bloomberg Terminal |
| Manufacturing & industry | 46 | 4% | – | – | outside top 12 |
| Consumer services & leisure | 37 | 3% | 2 | 2% | even |
| Public, community & associations | 36 | 3% | – | – | outside top 12 |
| Utilities & infrastructure | 35 | 3% | 1 | 1% | Bloomberg Terminal |
| Media & content | 19 | 2% | 1 | 1% | even |
| Commerce & trade | 18 | 2% | – | – | outside top 12 |
| Property & construction | 13 | 1% | 2 | 2% | even |
| Health care | 8 | 1% | – | – | outside top 12 |
| Automotive | 7 | 1% | – | – | outside top 12 |
| Hospitality & travel | 3 | 0% | – | – | outside top 12 |
| Segment | Bloomberg Terminal | share | Morningstar | share | Leans |
|---|---|---|---|---|---|
| United States | 632 | 58% | 90 | 73% | Morningstar |
| United Kingdom | 101 | 9% | 8 | 7% | Bloomberg Terminal |
| Canada | 51 | 5% | 5 | 4% | even |
| France | 38 | 4% | 5 | 4% | even |
| Germany | 32 | 3% | – | – | outside top 12 |
| India | 20 | 2% | – | – | outside top 12 |
| Australia | 17 | 2% | 2 | 2% | even |
| Singapore | 17 | 2% | 1 | 1% | even |
| Italy | 11 | 1% | – | – | outside top 12 |
| United Arab Emirates | 10 | 1% | 1 | 1% | even |
| Switzerland | 10 | 1% | – | – | outside top 12 |
| Ireland | 9 | 1% | – | – | outside top 12 |
| Denmark | – | – | 1 | 1% | outside top 12 |
| HK | – | – | 1 | 1% | outside top 12 |
| PH | – | – | 1 | 1% | outside top 12 |
| Sweden | – | – | 1 | 1% | outside top 12 |
| South Africa | – | – | 1 | 1% | outside top 12 |
| Segment | Bloomberg Terminal | share | Morningstar | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 2,264 | 39% | 161 | 53% | Morningstar |
| Data & AI | 283 | 5% | 8 | 3% | Bloomberg Terminal |
| Unclassified | 279 | 5% | 8 | 3% | Bloomberg Terminal |
| Legal, compliance & risk | 245 | 4% | 1 | 0% | Bloomberg Terminal |
| IT operations & business systems | 219 | 4% | – | – | outside top 12 |
| Software engineering | 219 | 4% | 1 | 0% | Bloomberg Terminal |
| Business development & strategy | 139 | 2% | 6 | 2% | even |
| Product, program & project management | 128 | 2% | 15 | 5% | Morningstar |
| Sales | 94 | 2% | 9 | 3% | even |
| General management & consulting | 60 | 1% | 9 | 3% | even |
| Customer service & success | 55 | 1% | 2 | 1% | even |
| Marketing & communications | 55 | 1% | 9 | 3% | Morningstar |
| arts media and entertainment | 52 | 1% | – | – | outside top 12 |
| research and science | 28 | 0% | – | – | outside top 12 |
| Education & training | 23 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 21 | 0% | 4 | 1% | even |
| real estate and property | 12 | 0% | – | – | outside top 12 |
| skilled trades and field service | 11 | 0% | – | – | outside top 12 |
| Design & UX | 7 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 5 | 0% | – | – | outside top 12 |
| Retail & store operations | 5 | 0% | – | – | outside top 12 |
| Travel, leisure & events | 5 | 0% | – | – | outside top 12 |
| hospitality and food service | 4 | 0% | – | – | outside top 12 |
| procurement and purchasing | 4 | 0% | 2 | 1% | even |
| Human resources | 3 | 0% | 2 | 1% | even |
| public safety and protective services | 2 | 0% | – | – | outside top 12 |
| Administration & office | 1 | 0% | 1 | 0% | even |
| logistics warehouse and transport | 1 | 0% | – | – | outside top 12 |
| manufacturing and production | 1 | 0% | – | – | outside top 12 |
| social care and community | 1 | 0% | 2 | 1% | even |
The companies behind each column
Companies using Bloomberg Terminal →
Companies using Morningstar →
market data terminals ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Morningstar is named by 123 companies in job postings and Bloomberg Terminal by 1,082; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/bloomberg-terminal-vs-morningstar)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Bloomberg Terminal vs Morningstar: questions
Which is more used, Bloomberg Terminal or Morningstar?
By companies naming it in their own job postings, Bloomberg Terminal (1,082) over Morningstar (123). By website-and-DNS footprint, Morningstar (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Bloomberg Terminal?
30% of Bloomberg Terminal companies have 2 to 200 employees, against 30% for Morningstar. 44% of Bloomberg Terminal companies have over 1,000 employees, against 49% for Morningstar.
Do companies run both?
0 companies name both in their postings, usually Bloomberg Terminal in marketing and Morningstar in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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