Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEBlue Yonder VS Retail Link_
As of 4 November 2026, Retail Link is named by 124 companies and Blue Yonder by 510; Blue Yonder skews to companies under 200 people (16% vs 27%), Retail Link to companies over 1,000 (49% vs 66%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Blue Yonder's script and mail records show on hundreds of thousands of small sites, Retail Link rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Blue Yonder: 2–200 employees
- 16%
- Retail Link: 2–200 employees
- 27%
- Blue Yonder: 1,000+ employees
- 66%
- Retail Link: 1,000+ employees
- 49%
- Postings per company, 90 days
- 4.2 · 1.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Blue Yonder | share | Retail Link | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 5 | 1% | 3 | 2% | even |
| 2-10 employees | 18 | 4% | 3 | 2% | even |
| 11-50 employees | 26 | 5% | 12 | 10% | Retail Link |
| 51-200 employees | 37 | 7% | 18 | 15% | Retail Link |
| 201-500 employees | 44 | 9% | 11 | 9% | even |
| 501-1000 employees | 41 | 8% | 16 | 13% | Retail Link |
| 1001-5000 employees | 94 | 18% | 30 | 24% | Retail Link |
| 5001-10000 employees | 50 | 10% | 5 | 4% | Blue Yonder |
| 10,001+ employees | 195 | 38% | 26 | 21% | Blue Yonder |
| Segment | Blue Yonder | share | Retail Link | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 167 | 33% | 74 | 60% | Retail Link |
| Commerce & trade | 135 | 26% | 20 | 16% | Blue Yonder |
| Technology & software | 63 | 12% | 3 | 2% | Blue Yonder |
| Transport, logistics & rental | 38 | 7% | 1 | 1% | Blue Yonder |
| Business & finance services | 37 | 7% | 16 | 13% | Retail Link |
| Health care | 14 | 3% | 1 | 1% | even |
| Automotive | 13 | 3% | 1 | 1% | even |
| Hospitality & travel | 8 | 2% | – | – | outside top 12 |
| Media & content | 7 | 1% | – | – | outside top 12 |
| Agriculture & forestry | 6 | 1% | 5 | 4% | Retail Link |
| Consumer services & leisure | 6 | 1% | 1 | 1% | even |
| Utilities & infrastructure | 6 | 1% | – | – | outside top 12 |
| Public, community & associations | – | – | 2 | 2% | outside top 12 |
| Segment | Blue Yonder | share | Retail Link | share | Leans |
|---|---|---|---|---|---|
| United States | 331 | 65% | 94 | 76% | Retail Link |
| United Kingdom | 31 | 6% | 5 | 4% | Blue Yonder |
| Canada | 23 | 5% | 14 | 11% | Retail Link |
| Germany | 14 | 3% | 2 | 2% | even |
| Australia | 12 | 2% | 1 | 1% | even |
| India | 8 | 2% | – | – | outside top 12 |
| France | 7 | 1% | – | – | outside top 12 |
| Netherlands | 5 | 1% | 1 | 1% | even |
| Poland | 5 | 1% | – | – | outside top 12 |
| Sweden | 5 | 1% | 1 | 1% | even |
| Denmark | 4 | 1% | – | – | outside top 12 |
| Italy | 3 | 1% | 1 | 1% | even |
| Brazil | – | – | 1 | 1% | outside top 12 |
| CR | – | – | 1 | 1% | outside top 12 |
| Spain | – | – | 1 | 1% | outside top 12 |
| Segment | Blue Yonder | share | Retail Link | share | Leans |
|---|---|---|---|---|---|
| logistics warehouse and transport | 894 | 35% | 15 | 7% | Blue Yonder |
| IT operations & business systems | 343 | 13% | 2 | 1% | Blue Yonder |
| Product, program & project management | 103 | 4% | 1 | 0% | Blue Yonder |
| Software engineering | 98 | 4% | – | – | outside top 12 |
| procurement and purchasing | 88 | 3% | 17 | 8% | Retail Link |
| General management & consulting | 87 | 3% | 1 | 0% | Blue Yonder |
| Sales | 57 | 2% | 74 | 36% | Retail Link |
| Data & AI | 41 | 2% | 3 | 1% | even |
| Customer service & success | 35 | 1% | 8 | 4% | Retail Link |
| Finance & accounting | 30 | 1% | 13 | 6% | Retail Link |
| Engineering (non-software) | 26 | 1% | 2 | 1% | even |
| Quality, safety & environment | 23 | 1% | – | – | outside top 12 |
| Business development & strategy | 20 | 1% | 3 | 1% | even |
| Retail & store operations | 18 | 1% | 3 | 1% | even |
| hospitality and food service | 14 | 1% | – | – | outside top 12 |
| Education & training | 13 | 1% | – | – | outside top 12 |
| manufacturing and production | 8 | 0% | – | – | outside top 12 |
| Unclassified | 8 | 0% | – | – | outside top 12 |
| Marketing & communications | 6 | 0% | 6 | 3% | Retail Link |
| Legal, compliance & risk | 5 | 0% | – | – | outside top 12 |
| construction and civil | 4 | 0% | – | – | outside top 12 |
| skilled trades and field service | 4 | 0% | – | – | outside top 12 |
| healthcare clinical | 3 | 0% | – | – | outside top 12 |
| Human resources | 3 | 0% | – | – | outside top 12 |
| Administration & office | 2 | 0% | – | – | outside top 12 |
| Design & UX | 1 | 0% | – | – | outside top 12 |
| social care and community | 1 | 0% | – | – | outside top 12 |
The companies behind each column
Companies using Blue Yonder →
Companies using Retail Link →
supply chain planning ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Retail Link is named by 124 companies in job postings and Blue Yonder by 510; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/blue-yonder-vs-retail-link)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Blue Yonder vs Retail Link: questions
Which is more used, Blue Yonder or Retail Link?
By companies naming it in their own job postings, Blue Yonder (510) over Retail Link (124). By website-and-DNS footprint, Retail Link (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Blue Yonder?
16% of Blue Yonder companies have 2 to 200 employees, against 27% for Retail Link. 66% of Blue Yonder companies have over 1,000 employees, against 49% for Retail Link.
Do companies run both?
0 companies name both in their postings, usually Blue Yonder in marketing and Retail Link in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Blue Yonder or Retail Link, and get 1,000 records free.