Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DECertinia VS Unanet_
As of 4 November 2026, Unanet is named by 154 companies and Certinia by 123; Certinia skews to companies under 200 people (21% vs 51%), Unanet to companies over 1,000 (15% vs 41%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Certinia's script and mail records show on hundreds of thousands of small sites, Unanet rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Certinia: 2–200 employees
- 21%
- Unanet: 2–200 employees
- 51%
- Certinia: 1,000+ employees
- 41%
- Unanet: 1,000+ employees
- 15%
- Postings per company, 90 days
- 1.9 · 1.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Certinia | share | Unanet | share | Leans |
|---|---|---|---|---|---|
| 11-50 employees | 9 | 7% | 21 | 14% | Unanet |
| 51-200 employees | 17 | 14% | 50 | 32% | Unanet |
| 201-500 employees | 23 | 19% | 34 | 22% | Unanet |
| 501-1000 employees | 23 | 19% | 15 | 10% | Certinia |
| 1001-5000 employees | 35 | 28% | 18 | 12% | Certinia |
| 5001-10000 employees | 8 | 7% | 3 | 2% | Certinia |
| 10,001+ employees | 8 | 7% | 2 | 1% | Certinia |
| 2-10 employees | – | – | 8 | 5% | outside top 12 |
| Self-employed | – | – | 3 | 2% | outside top 12 |
| Segment | Certinia | share | Unanet | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 79 | 64% | 41 | 27% | Certinia |
| Business & finance services | 23 | 19% | 52 | 34% | Unanet |
| Property & construction | 5 | 4% | 18 | 12% | Unanet |
| Public, community & associations | 4 | 3% | 5 | 3% | even |
| Consumer services & leisure | 4 | 3% | 2 | 1% | even |
| Manufacturing & industry | 4 | 3% | 26 | 17% | Unanet |
| Utilities & infrastructure | 2 | 2% | 2 | 1% | even |
| Commerce & trade | 1 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 1 | 1% | 2 | 1% | even |
| Health care | – | – | 2 | 1% | outside top 12 |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Automotive | – | – | 1 | 1% | outside top 12 |
| Hospitality & travel | – | – | 1 | 1% | outside top 12 |
| Segment | Certinia | share | Unanet | share | Leans |
|---|---|---|---|---|---|
| United States | 92 | 75% | 144 | 94% | Unanet |
| United Kingdom | 15 | 12% | 4 | 3% | Certinia |
| Australia | 3 | 2% | – | – | outside top 12 |
| Mexico | 2 | 2% | – | – | outside top 12 |
| Canada | 1 | 1% | 2 | 1% | even |
| Germany | 1 | 1% | 1 | 1% | even |
| India | 1 | 1% | – | – | outside top 12 |
| Lithuania | 1 | 1% | – | – | outside top 12 |
| Sweden | 1 | 1% | – | – | outside top 12 |
| Singapore | 1 | 1% | – | – | outside top 12 |
| Segment | Certinia | share | Unanet | share | Leans |
|---|---|---|---|---|---|
| Product, program & project management | 77 | 24% | 35 | 10% | Certinia |
| IT operations & business systems | 64 | 20% | 8 | 2% | Certinia |
| Finance & accounting | 47 | 15% | 115 | 33% | Unanet |
| Software engineering | 28 | 9% | 1 | 0% | Certinia |
| Sales | 9 | 3% | 21 | 6% | Unanet |
| Administration & office | 7 | 2% | 4 | 1% | even |
| Customer service & success | 5 | 2% | 3 | 1% | even |
| Data & AI | 5 | 2% | – | – | outside top 12 |
| General management & consulting | 5 | 2% | 4 | 1% | even |
| Business development & strategy | 4 | 1% | 30 | 9% | Unanet |
| Marketing & communications | 3 | 1% | 35 | 10% | Unanet |
| Human resources | 2 | 1% | 4 | 1% | even |
| Unclassified | 1 | 0% | – | – | outside top 12 |
| Engineering (non-software) | – | – | 21 | 6% | outside top 12 |
| Legal, compliance & risk | – | – | 20 | 6% | outside top 12 |
| construction and civil | – | – | 11 | 3% | outside top 12 |
| logistics warehouse and transport | – | – | 4 | 1% | outside top 12 |
| procurement and purchasing | – | – | 4 | 1% | outside top 12 |
| manufacturing and production | – | – | 1 | 0% | outside top 12 |
| skilled trades and field service | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Certinia →
Companies using Unanet →
professional services automation ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Unanet is named by 154 companies in job postings and Certinia by 123; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/certinia-vs-unanet)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Certinia vs Unanet: questions
Which is more used, Certinia or Unanet?
By companies naming it in their own job postings, Unanet (154) over Certinia (123). By website-and-DNS footprint, Unanet (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Certinia?
21% of Certinia companies have 2 to 200 employees, against 51% for Unanet. 41% of Certinia companies have over 1,000 employees, against 15% for Unanet.
Do companies run both?
0 companies name both in their postings, usually Certinia in marketing and Unanet in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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