Compare · ai assistants

ChatGPT VS Perplexity_

As of 4 November 2026, Perplexity is named by 520 companies and ChatGPT by 6,096; ChatGPT skews to companies under 200 people (50% vs 56%), Perplexity to companies over 1,000 (17% vs 23%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ChatGPT's script and mail records show on hundreds of thousands of small sites, Perplexity rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

ChatGPT: 2–200 employees
50%
Perplexity: 2–200 employees
56%
ChatGPT: 1,000+ employees
23%
Perplexity: 1,000+ employees
17%
Postings per company, 90 days
2.6 · 2.2
Website or DNS footprint
0 · 2,063
6,096companies name ChatGPT
520companies name Perplexity
741name both
16,055 · 1,165postings in 90 days, ChatGPT · Perplexity
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentChatGPTsharePerplexityshareLeans
Self-employed2494%255%even
2-10 employees65611%6813%Perplexity
11-50 employees1,07018%8516%even
51-200 employees1,34822%13927%Perplexity
201-500 employees85814%7514%even
501-1000 employees5209%428%even
1001-5000 employees76413%5511%even
5001-10000 employees2013%92%even
10,001+ employees4307%224%ChatGPT
By industry
SegmentChatGPTsharePerplexityshareLeans
Technology & software2,20236%20139%Perplexity
Business & finance services1,67327%15029%even
Manufacturing & industry5058%296%ChatGPT
Consumer services & leisure3245%296%even
Media & content3125%265%even
Commerce & trade2915%224%even
Property & construction1813%112%even
Public, community & associations1462%92%even
Health care1172%133%even
Utilities & infrastructure1032%71%even
Hospitality & travel992%102%even
Transport, logistics & rental731%––outside top 12
Automotive––61%outside top 12
By country
SegmentChatGPTsharePerplexityshareLeans
United States3,39156%29056%even
Germany5779%6012%Perplexity
United Kingdom3606%245%even
India1823%245%even
Canada1522%133%even
France1462%183%even
Netherlands1192%112%even
Brazil1152%––outside top 12
Australia751%82%even
Spain671%61%even
Singapore601%––outside top 12
Poland521%––outside top 12
Austria––51%outside top 12
Italy––51%outside top 12
Switzerland––41%outside top 12
Postings by team (share of each tool's postings)
SegmentChatGPTsharePerplexityshareLeans
Marketing & communications3,17316%75453%Perplexity
Software engineering2,19411%574%ChatGPT
Data & AI1,5408%594%ChatGPT
Sales1,3167%896%even
Finance & accounting1,1626%101%ChatGPT
IT operations & business systems1,1226%232%ChatGPT
Product, program & project management1,0285%373%ChatGPT
Design & UX6103%201%even
Legal, compliance & risk4842%70%even
Business development & strategy4802%232%even
Administration & office4562%121%even
Customer service & success4272%332%even
Human resources3812%171%even
Education & training3662%171%even
General management & consulting3572%121%even
Engineering (non-software)3032%60%even
arts media and entertainment1611%161%even
Quality, safety & environment1251%––outside top 12
logistics warehouse and transport1021%30%even
Unclassified980%70%even
skilled trades and field service830%60%even
procurement and purchasing720%––outside top 12
hospitality and food service610%60%even
research and science550%30%even
construction and civil490%30%even
real estate and property490%––outside top 12
Travel, leisure & events410%––outside top 12
healthcare clinical210%30%even
manufacturing and production210%30%even
social care and community200%30%even
facilities cleaning and security––30%outside top 12
healthcare support and caregiving––30%outside top 12
personal care and wellness––20%outside top 12
Retail & store operations––20%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Perplexity is named by 520 companies in job postings and ChatGPT by 6,096; 741 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/chatgpt-vs-perplexity)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

ChatGPT vs Perplexity: questions

Which is more used, ChatGPT or Perplexity?

By companies naming it in their own job postings, ChatGPT (6,096) over Perplexity (520). By website-and-DNS footprint, Perplexity (2,063 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses ChatGPT?

50% of ChatGPT companies have 2 to 200 employees, against 56% for Perplexity. 23% of ChatGPT companies have over 1,000 employees, against 17% for Perplexity.

Do companies run both?

741 companies name both in their postings, usually ChatGPT in marketing and Perplexity in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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