Compare · Revenue intelligence

Clari VS Gong_

As of 4 November 2026, Gong is named by 1,107 companies and Clari by 248; Clari skews to companies under 200 people (25% vs 46%), Gong to companies over 1,000 (18% vs 39%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Clari's script and mail records show on hundreds of thousands of small sites, Gong rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Clari: 2–200 employees
25%
Gong: 2–200 employees
46%
Clari: 1,000+ employees
39%
Gong: 1,000+ employees
18%
Postings per company, 90 days
2.7 · 2.1
Website or DNS footprint
0 · 0
248companies name Clari
1,107companies name Gong
113name both
673 · 2,347postings in 90 days, Clari · Gong
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentClarishareGongshareLeans
Self-employed104%313%even
2-10 employees166%878%even
11-50 employees177%14413%Gong
51-200 employees2811%28125%Gong
201-500 employees3815%23321%Gong
501-1000 employees4217%13512%Clari
1001-5000 employees6827%14713%Clari
5001-10000 employees187%212%Clari
10,001+ employees114%283%even
By industry
SegmentClarishareGongshareLeans
Technology & software20281%82274%Clari
Business & finance services218%15014%Gong
Media & content83%353%even
Consumer services & leisure73%353%even
Manufacturing & industry62%172%even
Property & construction21%40%even
Commerce & trade10%81%even
Hospitality & travel10%40%even
Transport, logistics & rental––91%outside top 12
Utilities & infrastructure––91%outside top 12
Health care––81%outside top 12
Public, community & associations––50%outside top 12
By country
SegmentClarishareGongshareLeans
United States21285%88280%Clari
United Kingdom187%837%even
Germany31%172%even
France31%81%even
India31%61%even
Denmark21%––outside top 12
Australia10%182%even
Canada10%192%even
Brazil––50%outside top 12
Switzerland––40%outside top 12
Singapore––40%outside top 12
Ireland––30%outside top 12
Netherlands––30%outside top 12
Postings by team (share of each tool's postings)
SegmentClarishareGongshareLeans
Sales67882%2,03771%Clari
Customer service & success314%1234%even
Business development & strategy142%753%even
IT operations & business systems142%793%even
Product, program & project management132%431%even
Software engineering81%572%even
Data & AI71%421%even
Finance & accounting51%201%even
General management & consulting51%161%even
Marketing & communications30%1264%Gong
Engineering (non-software)10%30%even
procurement and purchasing10%10%even
Human resources––171%outside top 12
Unclassified––50%outside top 12
Quality, safety & environment––40%outside top 12
Administration & office––30%outside top 12
Design & UX––30%outside top 12
Education & training––20%outside top 12
logistics warehouse and transport––20%outside top 12
Retail & store operations––20%outside top 12
manufacturing and production––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Gong is named by 1,107 companies in job postings and Clari by 248; 113 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/clari-vs-gong)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Clari vs Gong: questions

Which is more used, Clari or Gong?

By companies naming it in their own job postings, Gong (1,107) over Clari (248). By website-and-DNS footprint, Gong (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Clari?

25% of Clari companies have 2 to 200 employees, against 46% for Gong. 39% of Clari companies have over 1,000 employees, against 18% for Gong.

Do companies run both?

113 companies name both in their postings, usually Clari in marketing and Gong in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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