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Confluent VS NATS_

As of 30 October 2026, NATS is named by 193 companies and Confluent by 106; Confluent skews to companies under 200 people (38% vs 55%), NATS to companies over 1,000 (19% vs 42%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Confluent's script and mail records show on hundreds of thousands of small sites, NATS rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Confluent: 2–200 employees
38%
NATS: 2–200 employees
55%
Confluent: 1,000+ employees
42%
NATS: 1,000+ employees
19%
Postings per company, 90 days
4.3 · 2.2
Website or DNS footprint
135 · 0
106companies name Confluent
193companies name NATS
0name both
459 · 423postings in 90 days, Confluent · NATS
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentConfluentshareNATSshareLeans
2-10 employees22%179%NATS
11-50 employees1413%3920%NATS
51-200 employees2423%5126%NATS
201-500 employees109%2815%NATS
501-1000 employees1110%168%Confluent
1001-5000 employees1918%2613%Confluent
5001-10000 employees66%42%Confluent
10,001+ employees2019%63%Confluent
Self-employed––63%outside top 12
By industry
SegmentConfluentshareNATSshareLeans
Technology & software5047%10554%NATS
Business & finance services3230%3016%Confluent
Manufacturing & industry66%3116%NATS
Consumer services & leisure44%––outside top 12
Media & content33%63%even
Utilities & infrastructure33%74%even
Automotive22%––outside top 12
Commerce & trade22%––outside top 12
Health care22%42%even
Hospitality & travel11%––outside top 12
Transport, logistics & rental11%11%even
Public, community & associations––84%outside top 12
Property & construction––11%outside top 12
By country
SegmentConfluentshareNATSshareLeans
United States6359%12866%NATS
United Kingdom1615%84%Confluent
France66%84%even
Australia33%––outside top 12
Germany33%74%even
United Arab Emirates22%––outside top 12
Spain22%21%even
India22%––outside top 12
Sweden22%42%even
Argentina11%––outside top 12
Brazil11%––outside top 12
Canada11%63%NATS
Switzerland––42%outside top 12
Netherlands––32%outside top 12
Poland––21%outside top 12
Portugal––21%outside top 12
Singapore––21%outside top 12
Postings by team (share of each tool's postings)
SegmentConfluentshareNATSshareLeans
Software engineering24145%43472%NATS
Data & AI9618%427%Confluent
IT operations & business systems8115%213%Confluent
Product, program & project management132%173%even
Sales112%30%even
Customer service & success82%––outside top 12
Engineering (non-software)61%81%even
procurement and purchasing31%––outside top 12
Finance & accounting20%––outside top 12
Human resources20%––outside top 12
Administration & office10%––outside top 12
construction and civil10%––outside top 12
healthcare clinical––346%outside top 12
social care and community––20%outside top 12
arts media and entertainment––10%outside top 12
Marketing & communications––10%outside top 12
Retail & store operations––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

NATS is named by 193 companies in job postings and Confluent by 106; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/confluent-vs-nats)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Confluent vs NATS: questions

Which is more used, Confluent or NATS?

By companies naming it in their own job postings, NATS (193) over Confluent (106). By website-and-DNS footprint, Confluent (135 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Confluent?

38% of Confluent companies have 2 to 200 employees, against 55% for NATS. 42% of Confluent companies have over 1,000 employees, against 19% for NATS.

Do companies run both?

0 companies name both in their postings, usually Confluent in marketing and NATS in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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