Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DECoupa VS SAP Ariba_
As of 4 November 2026, SAP Ariba is named by 1,314 companies and Coupa by 1,108; Coupa skews to companies under 200 people (18% vs 17%), SAP Ariba to companies over 1,000 (65% vs 58%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Coupa's script and mail records show on hundreds of thousands of small sites, SAP Ariba rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Coupa: 2–200 employees
- 18%
- SAP Ariba: 2–200 employees
- 17%
- Coupa: 1,000+ employees
- 58%
- SAP Ariba: 1,000+ employees
- 65%
- Postings per company, 90 days
- 3.0 · 3.8
- Website or DNS footprint
- 51 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Coupa | share | SAP Ariba | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 14 | 1% | 19 | 1% | even |
| 2-10 employees | 41 | 4% | 47 | 4% | even |
| 11-50 employees | 54 | 5% | 56 | 4% | even |
| 51-200 employees | 106 | 10% | 116 | 9% | even |
| 201-500 employees | 126 | 11% | 107 | 8% | Coupa |
| 501-1000 employees | 128 | 12% | 115 | 9% | Coupa |
| 1001-5000 employees | 266 | 24% | 271 | 21% | Coupa |
| 5001-10000 employees | 99 | 9% | 140 | 11% | even |
| 10,001+ employees | 274 | 25% | 443 | 34% | SAP Ariba |
| Segment | Coupa | share | SAP Ariba | share | Leans |
|---|---|---|---|---|---|
| Manufacturing & industry | 279 | 25% | 404 | 31% | SAP Ariba |
| Technology & software | 227 | 20% | 194 | 15% | Coupa |
| Business & finance services | 202 | 18% | 239 | 18% | even |
| Commerce & trade | 68 | 6% | 99 | 8% | even |
| Utilities & infrastructure | 55 | 5% | 90 | 7% | even |
| Property & construction | 45 | 4% | 54 | 4% | even |
| Consumer services & leisure | 38 | 3% | 28 | 2% | even |
| Health care | 36 | 3% | 28 | 2% | even |
| Public, community & associations | 33 | 3% | 37 | 3% | even |
| Media & content | 31 | 3% | 38 | 3% | even |
| Transport, logistics & rental | 30 | 3% | 34 | 3% | even |
| Automotive | 28 | 3% | 39 | 3% | even |
| Segment | Coupa | share | SAP Ariba | share | Leans |
|---|---|---|---|---|---|
| United States | 744 | 67% | 723 | 55% | Coupa |
| United Kingdom | 66 | 6% | 77 | 6% | even |
| Germany | 40 | 4% | 84 | 6% | SAP Ariba |
| Canada | 32 | 3% | 46 | 4% | even |
| France | 27 | 2% | 37 | 3% | even |
| Brazil | 23 | 2% | 23 | 2% | even |
| Switzerland | 19 | 2% | 19 | 1% | even |
| India | 17 | 2% | 30 | 2% | even |
| Australia | 12 | 1% | 18 | 1% | even |
| Singapore | 9 | 1% | 23 | 2% | even |
| Denmark | 8 | 1% | – | – | outside top 12 |
| Spain | 7 | 1% | 19 | 1% | even |
| Sweden | – | – | 13 | 1% | outside top 12 |
| Segment | Coupa | share | SAP Ariba | share | Leans |
|---|---|---|---|---|---|
| procurement and purchasing | 948 | 24% | 1,553 | 27% | SAP Ariba |
| Finance & accounting | 525 | 13% | 371 | 6% | Coupa |
| IT operations & business systems | 448 | 11% | 1,211 | 21% | SAP Ariba |
| Software engineering | 180 | 4% | 356 | 6% | even |
| Product, program & project management | 148 | 4% | 274 | 5% | even |
| General management & consulting | 115 | 3% | 123 | 2% | even |
| Sales | 113 | 3% | 149 | 3% | even |
| Administration & office | 102 | 3% | 120 | 2% | even |
| Legal, compliance & risk | 101 | 3% | 119 | 2% | even |
| Customer service & success | 94 | 2% | 46 | 1% | even |
| logistics warehouse and transport | 89 | 2% | 113 | 2% | even |
| Data & AI | 87 | 2% | 57 | 1% | even |
| skilled trades and field service | 45 | 1% | 28 | 0% | even |
| Human resources | 32 | 1% | 11 | 0% | even |
| Marketing & communications | 31 | 1% | 31 | 1% | even |
| facilities cleaning and security | 18 | 0% | 10 | 0% | even |
| Business development & strategy | 17 | 0% | 26 | 0% | even |
| Engineering (non-software) | 16 | 0% | 40 | 1% | even |
| hospitality and food service | 15 | 0% | 7 | 0% | even |
| construction and civil | 12 | 0% | 25 | 0% | even |
| Quality, safety & environment | 12 | 0% | 26 | 0% | even |
| Travel, leisure & events | 12 | 0% | 2 | 0% | even |
| Retail & store operations | 9 | 0% | 2 | 0% | even |
| Design & UX | 7 | 0% | – | – | outside top 12 |
| social care and community | 6 | 0% | – | – | outside top 12 |
| research and science | 5 | 0% | 13 | 0% | even |
| Education & training | 4 | 0% | 9 | 0% | even |
| manufacturing and production | 2 | 0% | 8 | 0% | even |
| real estate and property | 2 | 0% | 1 | 0% | even |
| Unclassified | 2 | 0% | 13 | 0% | even |
| arts media and entertainment | – | – | 1 | 0% | outside top 12 |
| healthcare clinical | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Coupa →
Companies using SAP Ariba →
procurement spend expense ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
SAP Ariba is named by 1,314 companies in job postings and Coupa by 1,108; 567 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/coupa-vs-sap-ariba)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Coupa vs SAP Ariba: questions
Which is more used, Coupa or SAP Ariba?
By companies naming it in their own job postings, SAP Ariba (1,314) over Coupa (1,108). By website-and-DNS footprint, Coupa (51 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Coupa?
18% of Coupa companies have 2 to 200 employees, against 17% for SAP Ariba. 58% of Coupa companies have over 1,000 employees, against 65% for SAP Ariba.
Do companies run both?
567 companies name both in their postings, usually Coupa in marketing and SAP Ariba in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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