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CSS VS Liquid_

As of 4 November 2026, Liquid is named by 408 companies and CSS by 13,701; CSS skews to companies under 200 people (63% vs 57%), Liquid to companies over 1,000 (18% vs 16%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: CSS's script and mail records show on hundreds of thousands of small sites, Liquid rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

CSS: 2–200 employees
63%
Liquid: 2–200 employees
57%
CSS: 1,000+ employees
16%
Liquid: 1,000+ employees
18%
Postings per company, 90 days
2.8 · 1.8
Website or DNS footprint
0 · 0
13,701companies name CSS
408companies name Liquid
0name both
38,511 · 733postings in 90 days, CSS · Liquid
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentCSSshareLiquidshareLeans
Self-employed5654%205%even
2-10 employees2,00815%4411%CSS
11-50 employees3,89328%10025%CSS
51-200 employees2,76520%8922%even
201-500 employees1,45811%5313%Liquid
501-1000 employees7996%277%even
1001-5000 employees1,2089%4411%even
5001-10000 employees3142%113%even
10,001+ employees6915%205%even
By industry
SegmentCSSshareLiquidshareLeans
Technology & software6,58448%16540%CSS
Business & finance services3,53426%7819%CSS
Manufacturing & industry7786%359%Liquid
Consumer services & leisure6004%225%even
Media & content5004%133%even
Commerce & trade4223%6315%Liquid
Public, community & associations3483%72%even
Property & construction1871%––outside top 12
Health care1821%92%even
Utilities & infrastructure1771%41%even
Hospitality & travel1331%31%even
Automotive1261%20%even
Transport, logistics & rental––41%outside top 12
By country
SegmentCSSshareLiquidshareLeans
United States6,60248%20350%even
Germany1,1168%389%even
India1,0818%328%even
United Kingdom8566%338%even
France3743%82%even
Canada3483%133%even
Netherlands2972%82%even
Italy2652%––outside top 12
Australia1931%82%even
Poland1901%51%even
Spain1241%––outside top 12
Brazil1161%––outside top 12
Switzerland––41%outside top 12
Denmark––31%outside top 12
United Arab Emirates––20%outside top 12
Postings by team (share of each tool's postings)
SegmentCSSshareLiquidshareLeans
Software engineering37,78763%43346%CSS
Marketing & communications5,4069%18520%Liquid
Design & UX4,9448%71%CSS
IT operations & business systems1,6633%253%even
Unclassified8031%40%even
Data & AI5721%141%even
Customer service & success4721%172%even
Product, program & project management4671%212%even
Engineering (non-software)4211%192%even
Education & training3011%––outside top 12
Sales2620%222%even
arts media and entertainment1290%––outside top 12
Quality, safety & environment––81%outside top 12
General management & consulting––20%outside top 12
research and science––20%outside top 12
Retail & store operations––20%outside top 12
skilled trades and field service––20%outside top 12
social care and community––20%outside top 12
Business development & strategy––10%outside top 12
construction and civil––10%outside top 12
healthcare clinical––10%outside top 12
Human resources––10%outside top 12
manufacturing and production––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Liquid is named by 408 companies in job postings and CSS by 13,701; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/css-vs-liquid)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

CSS vs Liquid: questions

Which is more used, CSS or Liquid?

By companies naming it in their own job postings, CSS (13,701) over Liquid (408). By website-and-DNS footprint, Liquid (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses CSS?

63% of CSS companies have 2 to 200 employees, against 57% for Liquid. 16% of CSS companies have over 1,000 employees, against 18% for Liquid.

Do companies run both?

0 companies name both in their postings, usually CSS in marketing and Liquid in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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