Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEDATEV VS QuickBooks_
As of 4 November 2026, QuickBooks is named by 3,385 companies and DATEV by 2,747; DATEV skews to companies under 200 people (83% vs 69%), QuickBooks to companies over 1,000 (10% vs 5%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: DATEV's script and mail records show on hundreds of thousands of small sites, QuickBooks rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- DATEV: 2–200 employees
- 83%
- QuickBooks: 2–200 employees
- 69%
- DATEV: 1,000+ employees
- 5%
- QuickBooks: 1,000+ employees
- 10%
- Postings per company, 90 days
- 3.2 · 2.0
- Website or DNS footprint
- 613 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | DATEV | share | QuickBooks | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 60 | 2% | 123 | 4% | even |
| 2-10 employees | 1,026 | 37% | 533 | 16% | DATEV |
| 11-50 employees | 732 | 27% | 874 | 26% | even |
| 51-200 employees | 514 | 19% | 924 | 27% | QuickBooks |
| 201-500 employees | 185 | 7% | 395 | 12% | QuickBooks |
| 501-1000 employees | 94 | 3% | 192 | 6% | QuickBooks |
| 1001-5000 employees | 87 | 3% | 217 | 6% | QuickBooks |
| 5001-10000 employees | 21 | 1% | 50 | 1% | even |
| 10,001+ employees | 28 | 1% | 77 | 2% | even |
| Segment | DATEV | share | QuickBooks | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 1,491 | 54% | 1,052 | 31% | DATEV |
| Manufacturing & industry | 236 | 9% | 252 | 7% | even |
| Property & construction | 172 | 6% | 345 | 10% | QuickBooks |
| Technology & software | 168 | 6% | 538 | 16% | QuickBooks |
| Commerce & trade | 149 | 5% | 137 | 4% | even |
| Health care | 103 | 4% | 162 | 5% | even |
| Consumer services & leisure | 85 | 3% | 202 | 6% | QuickBooks |
| Public, community & associations | 82 | 3% | 332 | 10% | QuickBooks |
| Automotive | 57 | 2% | – | – | outside top 12 |
| Media & content | 56 | 2% | 91 | 3% | even |
| Transport, logistics & rental | 49 | 2% | 66 | 2% | even |
| Hospitality & travel | 47 | 2% | 65 | 2% | even |
| Utilities & infrastructure | – | – | 70 | 2% | outside top 12 |
| Segment | DATEV | share | QuickBooks | share | Leans |
|---|---|---|---|---|---|
| Germany | 2,581 | 94% | 17 | 1% | DATEV |
| United States | 50 | 2% | 2,592 | 77% | QuickBooks |
| United Kingdom | 17 | 1% | 152 | 4% | QuickBooks |
| Austria | 16 | 1% | – | – | outside top 12 |
| Switzerland | 13 | 0% | – | – | outside top 12 |
| Poland | 6 | 0% | – | – | outside top 12 |
| Luxembourg | 4 | 0% | – | – | outside top 12 |
| Netherlands | 4 | 0% | – | – | outside top 12 |
| Australia | 3 | 0% | 44 | 1% | even |
| Sweden | 3 | 0% | – | – | outside top 12 |
| Brazil | 2 | 0% | – | – | outside top 12 |
| Denmark | 2 | 0% | – | – | outside top 12 |
| Canada | – | – | 191 | 6% | outside top 12 |
| India | – | – | 51 | 2% | outside top 12 |
| United Arab Emirates | – | – | 29 | 1% | outside top 12 |
| PH | – | – | 25 | 1% | outside top 12 |
| Singapore | – | – | 23 | 1% | outside top 12 |
| France | – | – | 13 | 0% | outside top 12 |
| MY | – | – | 10 | 0% | outside top 12 |
| Spain | – | – | 7 | 0% | outside top 12 |
| Segment | DATEV | share | QuickBooks | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 11,051 | 88% | 6,762 | 70% | DATEV |
| Administration & office | 316 | 3% | 635 | 7% | QuickBooks |
| General management & consulting | 236 | 2% | 141 | 1% | even |
| IT operations & business systems | 125 | 1% | 114 | 1% | even |
| Human resources | 100 | 1% | 26 | 0% | even |
| Unclassified | 89 | 1% | 61 | 1% | even |
| Legal, compliance & risk | 63 | 0% | 42 | 0% | even |
| Software engineering | 42 | 0% | 120 | 1% | even |
| Sales | 33 | 0% | 175 | 2% | even |
| Education & training | 22 | 0% | 22 | 0% | even |
| Product, program & project management | 17 | 0% | 150 | 2% | even |
| Customer service & success | 11 | 0% | 167 | 2% | even |
| Data & AI | 11 | 0% | 47 | 0% | even |
| Business development & strategy | 9 | 0% | 60 | 1% | even |
| Engineering (non-software) | 8 | 0% | 12 | 0% | even |
| Marketing & communications | 8 | 0% | 52 | 1% | even |
| procurement and purchasing | 5 | 0% | 45 | 0% | even |
| logistics warehouse and transport | 4 | 0% | 70 | 1% | even |
| real estate and property | 4 | 0% | 12 | 0% | even |
| Design & UX | 3 | 0% | 23 | 0% | even |
| facilities cleaning and security | 3 | 0% | – | – | outside top 12 |
| skilled trades and field service | 3 | 0% | 15 | 0% | even |
| agriculture and environment | 2 | 0% | 6 | 0% | even |
| construction and civil | 2 | 0% | 31 | 0% | even |
| hospitality and food service | 2 | 0% | 26 | 0% | even |
| research and science | 2 | 0% | – | – | outside top 12 |
| arts media and entertainment | 1 | 0% | – | – | outside top 12 |
| healthcare support and caregiving | 1 | 0% | 26 | 0% | even |
| personal care and wellness | 1 | 0% | – | – | outside top 12 |
| social care and community | 1 | 0% | 17 | 0% | even |
| Retail & store operations | – | – | 40 | 0% | outside top 12 |
| healthcare clinical | – | – | 18 | 0% | outside top 12 |
| manufacturing and production | – | – | 10 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 5 | 0% | outside top 12 |
The companies behind each column
Companies using DATEV →
Companies using QuickBooks →
accounting software ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
QuickBooks is named by 3,385 companies in job postings and DATEV by 2,747; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/datev-vs-quickbooks)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
DATEV vs QuickBooks: questions
Which is more used, DATEV or QuickBooks?
By companies naming it in their own job postings, QuickBooks (3,385) over DATEV (2,747). By website-and-DNS footprint, DATEV (613 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses DATEV?
83% of DATEV companies have 2 to 200 employees, against 69% for QuickBooks. 5% of DATEV companies have over 1,000 employees, against 10% for QuickBooks.
Do companies run both?
0 companies name both in their postings, usually DATEV in marketing and QuickBooks in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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