Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEDATEV VS QuickBooks Online_
As of 4 November 2026, QuickBooks Online is named by 858 companies and DATEV by 2,747; DATEV skews to companies under 200 people (83% vs 79%), QuickBooks Online to companies over 1,000 (6% vs 5%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: DATEV's script and mail records show on hundreds of thousands of small sites, QuickBooks Online rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- DATEV: 2–200 employees
- 83%
- QuickBooks Online: 2–200 employees
- 79%
- DATEV: 1,000+ employees
- 5%
- QuickBooks Online: 1,000+ employees
- 6%
- Postings per company, 90 days
- 3.2 · 2.0
- Website or DNS footprint
- 613 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | DATEV | share | QuickBooks Online | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 60 | 2% | 39 | 5% | QuickBooks Online |
| 2-10 employees | 1,026 | 37% | 141 | 16% | DATEV |
| 11-50 employees | 732 | 27% | 268 | 31% | QuickBooks Online |
| 51-200 employees | 514 | 19% | 265 | 31% | QuickBooks Online |
| 201-500 employees | 185 | 7% | 68 | 8% | even |
| 501-1000 employees | 94 | 3% | 28 | 3% | even |
| 1001-5000 employees | 87 | 3% | 34 | 4% | even |
| 5001-10000 employees | 21 | 1% | 7 | 1% | even |
| 10,001+ employees | 28 | 1% | 8 | 1% | even |
| Segment | DATEV | share | QuickBooks Online | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 1,491 | 54% | 343 | 40% | DATEV |
| Manufacturing & industry | 236 | 9% | 37 | 4% | DATEV |
| Property & construction | 172 | 6% | 68 | 8% | even |
| Technology & software | 168 | 6% | 138 | 16% | QuickBooks Online |
| Commerce & trade | 149 | 5% | 20 | 2% | DATEV |
| Health care | 103 | 4% | 40 | 5% | even |
| Consumer services & leisure | 85 | 3% | 40 | 5% | even |
| Public, community & associations | 82 | 3% | 107 | 12% | QuickBooks Online |
| Automotive | 57 | 2% | 8 | 1% | even |
| Media & content | 56 | 2% | 27 | 3% | even |
| Transport, logistics & rental | 49 | 2% | – | – | outside top 12 |
| Hospitality & travel | 47 | 2% | 7 | 1% | even |
| Utilities & infrastructure | – | – | 14 | 2% | outside top 12 |
| Segment | DATEV | share | QuickBooks Online | share | Leans |
|---|---|---|---|---|---|
| Germany | 2,581 | 94% | 4 | 0% | DATEV |
| United States | 50 | 2% | 725 | 84% | QuickBooks Online |
| United Kingdom | 17 | 1% | 17 | 2% | even |
| Austria | 16 | 1% | – | – | outside top 12 |
| Switzerland | 13 | 0% | – | – | outside top 12 |
| Poland | 6 | 0% | – | – | outside top 12 |
| Luxembourg | 4 | 0% | – | – | outside top 12 |
| Netherlands | 4 | 0% | – | – | outside top 12 |
| Australia | 3 | 0% | 4 | 0% | even |
| Sweden | 3 | 0% | – | – | outside top 12 |
| Brazil | 2 | 0% | – | – | outside top 12 |
| Denmark | 2 | 0% | – | – | outside top 12 |
| Canada | – | – | 62 | 7% | outside top 12 |
| India | – | – | 7 | 1% | outside top 12 |
| PH | – | – | 7 | 1% | outside top 12 |
| Italy | – | – | 2 | 0% | outside top 12 |
| Mexico | – | – | 2 | 0% | outside top 12 |
| Singapore | – | – | 2 | 0% | outside top 12 |
| United Arab Emirates | – | – | 1 | 0% | outside top 12 |
| China | – | – | 1 | 0% | outside top 12 |
| Segment | DATEV | share | QuickBooks Online | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 11,051 | 88% | 1,779 | 78% | DATEV |
| Administration & office | 316 | 3% | 92 | 4% | even |
| General management & consulting | 236 | 2% | 34 | 1% | even |
| IT operations & business systems | 125 | 1% | 12 | 1% | even |
| Human resources | 100 | 1% | 5 | 0% | even |
| Unclassified | 89 | 1% | 4 | 0% | even |
| Legal, compliance & risk | 63 | 0% | 6 | 0% | even |
| Software engineering | 42 | 0% | 32 | 1% | even |
| Sales | 33 | 0% | 36 | 2% | even |
| Education & training | 22 | 0% | 2 | 0% | even |
| Product, program & project management | 17 | 0% | 23 | 1% | even |
| Customer service & success | 11 | 0% | 19 | 1% | even |
| Data & AI | 11 | 0% | 15 | 1% | even |
| Business development & strategy | 9 | 0% | 13 | 1% | even |
| Engineering (non-software) | 8 | 0% | 3 | 0% | even |
| Marketing & communications | 8 | 0% | 8 | 0% | even |
| procurement and purchasing | 5 | 0% | 4 | 0% | even |
| logistics warehouse and transport | 4 | 0% | 2 | 0% | even |
| real estate and property | 4 | 0% | – | – | outside top 12 |
| Design & UX | 3 | 0% | 7 | 0% | even |
| facilities cleaning and security | 3 | 0% | 1 | 0% | even |
| skilled trades and field service | 3 | 0% | 7 | 0% | even |
| agriculture and environment | 2 | 0% | – | – | outside top 12 |
| construction and civil | 2 | 0% | 3 | 0% | even |
| hospitality and food service | 2 | 0% | 5 | 0% | even |
| research and science | 2 | 0% | – | – | outside top 12 |
| arts media and entertainment | 1 | 0% | 1 | 0% | even |
| healthcare support and caregiving | 1 | 0% | – | – | outside top 12 |
| personal care and wellness | 1 | 0% | – | – | outside top 12 |
| social care and community | 1 | 0% | 2 | 0% | even |
The companies behind each column
Companies using DATEV →
Companies using QuickBooks Online →
accounting software ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
QuickBooks Online is named by 858 companies in job postings and DATEV by 2,747; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/datev-vs-quickbooks-online)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
DATEV vs QuickBooks Online: questions
Which is more used, DATEV or QuickBooks Online?
By companies naming it in their own job postings, DATEV (2,747) over QuickBooks Online (858). By website-and-DNS footprint, DATEV (613 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses DATEV?
83% of DATEV companies have 2 to 200 employees, against 79% for QuickBooks Online. 5% of DATEV companies have over 1,000 employees, against 6% for QuickBooks Online.
Do companies run both?
0 companies name both in their postings, usually DATEV in marketing and QuickBooks Online in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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