Compare · query languages

DAX VS Kusto Query Language_

As of 4 November 2026, Kusto Query Language is named by 596 companies and DAX by 1,944; DAX skews to companies under 200 people (26% vs 28%), Kusto Query Language to companies over 1,000 (44% vs 46%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: DAX's script and mail records show on hundreds of thousands of small sites, Kusto Query Language rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

DAX: 2–200 employees
26%
Kusto Query Language: 2–200 employees
28%
DAX: 1,000+ employees
46%
Kusto Query Language: 1,000+ employees
44%
Postings per company, 90 days
2.1 · 2.3
Website or DNS footprint
0 · 0
1,944companies name DAX
596companies name Kusto Query Language
0name both
4,036 · 1,376postings in 90 days, DAX · Kusto Query Language
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentDAXshareKusto Query LanguageshareLeans
Self-employed382%102%even
2-10 employees794%214%even
11-50 employees1538%539%even
51-200 employees26714%9015%even
201-500 employees27914%8915%even
501-1000 employees23312%6811%even
1001-5000 employees38620%12922%even
5001-10000 employees1347%447%even
10,001+ employees37519%9215%DAX
By industry
SegmentDAXshareKusto Query LanguageshareLeans
Technology & software48325%27346%Kusto Query Language
Business & finance services46124%14725%even
Manufacturing & industry33517%559%DAX
Commerce & trade1236%244%DAX
Health care844%51%DAX
Property & construction804%81%DAX
Utilities & infrastructure774%264%even
Consumer services & leisure734%153%even
Public, community & associations583%153%even
Transport, logistics & rental503%71%even
Media & content412%102%even
Automotive392%81%even
By country
SegmentDAXshareKusto Query LanguageshareLeans
United States97550%33456%Kusto Query Language
United Kingdom1437%6010%Kusto Query Language
Germany1005%336%even
Canada834%163%even
France804%142%even
Brazil764%––outside top 12
Australia472%112%even
Netherlands372%183%even
India302%102%even
Poland302%––outside top 12
Spain231%––outside top 12
Sweden211%––outside top 12
Belgium––71%outside top 12
Singapore––61%outside top 12
Austria––51%outside top 12
Switzerland––51%outside top 12
Postings by team (share of each tool's postings)
SegmentDAXshareKusto Query LanguageshareLeans
Data & AI3,03161%1056%DAX
IT operations & business systems2395%1,06366%Kusto Query Language
Finance & accounting1754%10%DAX
healthcare clinical1744%––outside top 12
Software engineering1683%16110%Kusto Query Language
Product, program & project management701%252%even
logistics warehouse and transport691%––outside top 12
Sales591%80%even
Marketing & communications501%––outside top 12
General management & consulting391%20%even
agriculture and environment331%––outside top 12
Legal, compliance & risk291%40%even
Engineering (non-software)251%141%even
Quality, safety & environment251%––outside top 12
Human resources240%––outside top 12
Administration & office230%––outside top 12
Unclassified160%10%even
Business development & strategy150%––outside top 12
procurement and purchasing150%––outside top 12
Education & training130%20%even
construction and civil120%40%even
Customer service & success100%201%even
hospitality and food service100%––outside top 12
skilled trades and field service80%50%even
manufacturing and production70%––outside top 12
public safety and protective services40%20%even
Design & UX30%20%even
facilities cleaning and security20%80%even
arts media and entertainment10%––outside top 12
healthcare support and caregiving10%––outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Kusto Query Language is named by 596 companies in job postings and DAX by 1,944; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/dax-vs-kql)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

DAX vs Kusto Query Language: questions

Which is more used, DAX or Kusto Query Language?

By companies naming it in their own job postings, DAX (1,944) over Kusto Query Language (596). By website-and-DNS footprint, Kusto Query Language (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses DAX?

26% of DAX companies have 2 to 200 employees, against 28% for Kusto Query Language. 46% of DAX companies have over 1,000 employees, against 44% for Kusto Query Language.

Do companies run both?

0 companies name both in their postings, usually DAX in marketing and Kusto Query Language in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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