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DAX VS SOQL_

As of 4 November 2026, SOQL is named by 747 companies and DAX by 1,944; DAX skews to companies under 200 people (26% vs 33%), SOQL to companies over 1,000 (37% vs 46%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: DAX's script and mail records show on hundreds of thousands of small sites, SOQL rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

DAX: 2–200 employees
26%
SOQL: 2–200 employees
33%
DAX: 1,000+ employees
46%
SOQL: 1,000+ employees
37%
Postings per company, 90 days
2.1 · 2.3
Website or DNS footprint
0 · 0
1,944companies name DAX
747companies name SOQL
0name both
4,036 · 1,698postings in 90 days, DAX · SOQL
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentDAXshareSOQLshareLeans
Self-employed382%182%even
2-10 employees794%375%even
11-50 employees1538%679%even
51-200 employees26714%14419%SOQL
201-500 employees27914%12116%even
501-1000 employees23312%8311%even
1001-5000 employees38620%13618%even
5001-10000 employees1347%537%even
10,001+ employees37519%8812%DAX
By industry
SegmentDAXshareSOQLshareLeans
Technology & software48325%38251%SOQL
Business & finance services46124%15621%DAX
Manufacturing & industry33517%598%DAX
Commerce & trade1236%152%DAX
Health care844%172%DAX
Property & construction804%132%DAX
Utilities & infrastructure774%162%even
Consumer services & leisure734%304%even
Public, community & associations583%243%even
Transport, logistics & rental503%––outside top 12
Media & content412%203%even
Automotive392%51%even
Hospitality & travel––51%outside top 12
By country
SegmentDAXshareSOQLshareLeans
United States97550%50167%SOQL
United Kingdom1437%466%even
Germany1005%132%DAX
Canada834%182%even
France804%162%even
Brazil764%91%DAX
Australia472%81%even
Netherlands372%––outside top 12
India302%375%SOQL
Poland302%––outside top 12
Spain231%91%even
Sweden211%51%even
Singapore––61%outside top 12
Colombia––51%outside top 12
Postings by team (share of each tool's postings)
SegmentDAXshareSOQLshareLeans
Data & AI3,03161%542%DAX
IT operations & business systems2395%35615%SOQL
Finance & accounting1754%10%DAX
healthcare clinical1744%––outside top 12
Software engineering1683%1,69571%SOQL
Product, program & project management701%100%even
logistics warehouse and transport691%––outside top 12
Sales591%592%even
Marketing & communications501%80%even
General management & consulting391%40%even
agriculture and environment331%––outside top 12
Legal, compliance & risk291%––outside top 12
Engineering (non-software)251%110%even
Quality, safety & environment251%50%even
Human resources240%––outside top 12
Administration & office230%––outside top 12
Unclassified160%30%even
Business development & strategy150%20%even
procurement and purchasing150%––outside top 12
Education & training130%––outside top 12
construction and civil120%20%even
Customer service & success100%131%even
hospitality and food service100%––outside top 12
skilled trades and field service80%––outside top 12
manufacturing and production70%––outside top 12
public safety and protective services40%––outside top 12
Design & UX30%––outside top 12
facilities cleaning and security20%––outside top 12
arts media and entertainment10%10%even
healthcare support and caregiving10%––outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SOQL is named by 747 companies in job postings and DAX by 1,944; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/dax-vs-soql)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

DAX vs SOQL: questions

Which is more used, DAX or SOQL?

By companies naming it in their own job postings, DAX (1,944) over SOQL (747). By website-and-DNS footprint, SOQL (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses DAX?

26% of DAX companies have 2 to 200 employees, against 33% for SOQL. 46% of DAX companies have over 1,000 employees, against 37% for SOQL.

Do companies run both?

0 companies name both in their postings, usually DAX in marketing and SOQL in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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