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DAX VS SQL_

As of 4 November 2026, SQL is named by 30,189 companies and DAX by 1,944; DAX skews to companies under 200 people (26% vs 51%), SQL to companies over 1,000 (22% vs 46%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: DAX's script and mail records show on hundreds of thousands of small sites, SQL rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

DAX: 2–200 employees
26%
SQL: 2–200 employees
51%
DAX: 1,000+ employees
46%
SQL: 1,000+ employees
22%
Postings per company, 90 days
2.1 · 5.1
Website or DNS footprint
0 · 0
1,944companies name DAX
30,189companies name SQL
1,961name both
4,036 · 155,072postings in 90 days, DAX · SQL
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentDAXshareSQLshareLeans
Self-employed382%8703%even
2-10 employees794%2,8449%SQL
11-50 employees1538%5,45918%SQL
51-200 employees26714%6,94323%SQL
201-500 employees27914%4,47115%even
501-1000 employees23312%2,94610%DAX
1001-5000 employees38620%3,89913%DAX
5001-10000 employees1347%1,0283%DAX
10,001+ employees37519%1,7296%DAX
By industry
SegmentDAXshareSQLshareLeans
Technology & software48325%12,16040%SQL
Business & finance services46124%6,69622%even
Manufacturing & industry33517%3,05410%DAX
Commerce & trade1236%1,2174%DAX
Health care844%9503%even
Property & construction804%7062%even
Utilities & infrastructure774%8653%even
Consumer services & leisure734%1,0914%even
Public, community & associations583%9803%even
Transport, logistics & rental503%6022%even
Media & content412%1,0584%even
Automotive392%3841%even
By country
SegmentDAXshareSQLshareLeans
United States97550%16,38954%SQL
United Kingdom1437%2,0367%even
Germany1005%2,0837%even
Canada834%8093%even
France804%9253%even
Brazil764%5882%even
Australia472%4491%even
Netherlands372%5602%even
India302%9473%even
Poland302%3341%even
Spain231%3041%even
Sweden211%––outside top 12
Italy––3651%outside top 12
Postings by team (share of each tool's postings)
SegmentDAXshareSQLshareLeans
Data & AI3,03161%56,07827%DAX
IT operations & business systems2395%22,69011%SQL
Finance & accounting1754%9,2895%even
healthcare clinical1744%––outside top 12
Software engineering1683%53,57926%SQL
Product, program & project management701%6,4873%even
logistics warehouse and transport691%1,8531%even
Sales591%3,2452%even
Marketing & communications501%3,7722%even
General management & consulting391%1,9891%even
agriculture and environment331%––outside top 12
Legal, compliance & risk291%2,7841%even
Engineering (non-software)251%4,9332%even
Quality, safety & environment251%––outside top 12
Human resources240%––outside top 12
Administration & office230%––outside top 12
Unclassified160%––outside top 12
Business development & strategy150%––outside top 12
procurement and purchasing150%––outside top 12
Education & training130%––outside top 12
construction and civil120%––outside top 12
Customer service & success100%3,1832%even
hospitality and food service100%––outside top 12
skilled trades and field service80%––outside top 12
manufacturing and production70%––outside top 12
public safety and protective services40%––outside top 12
Design & UX30%––outside top 12
facilities cleaning and security20%––outside top 12
arts media and entertainment10%––outside top 12
healthcare support and caregiving10%––outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SQL is named by 30,189 companies in job postings and DAX by 1,944; 1,961 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/dax-vs-sql)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

DAX vs SQL: questions

Which is more used, DAX or SQL?

By companies naming it in their own job postings, SQL (30,189) over DAX (1,944). By website-and-DNS footprint, SQL (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses DAX?

26% of DAX companies have 2 to 200 employees, against 51% for SQL. 46% of DAX companies have over 1,000 employees, against 22% for SQL.

Do companies run both?

1,961 companies name both in their postings, usually DAX in marketing and SQL in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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