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Demandbase VS LinkedIn Sales Navigator_
As of 4 November 2026, LinkedIn Sales Navigator is named by 2,177 companies and Demandbase by 245; Demandbase skews to companies under 200 people (29% vs 56%), LinkedIn Sales Navigator to companies over 1,000 (16% vs 40%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Demandbase's script and mail records show on hundreds of thousands of small sites, LinkedIn Sales Navigator rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Demandbase: 2–200 employees
- 29%
- LinkedIn Sales Navigator: 2–200 employees
- 56%
- Demandbase: 1,000+ employees
- 40%
- LinkedIn Sales Navigator: 1,000+ employees
- 16%
- Postings per company, 90 days
- 1.9 · 1.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Demandbase | share | LinkedIn Sales Navigator | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 7 | 3% | 64 | 3% | even |
| 2-10 employees | 13 | 5% | 235 | 11% | LinkedIn Sales Navigator |
| 11-50 employees | 19 | 8% | 422 | 19% | LinkedIn Sales Navigator |
| 51-200 employees | 38 | 16% | 561 | 26% | LinkedIn Sales Navigator |
| 201-500 employees | 38 | 16% | 348 | 16% | even |
| 501-1000 employees | 32 | 13% | 206 | 9% | Demandbase |
| 1001-5000 employees | 66 | 27% | 207 | 10% | Demandbase |
| 5001-10000 employees | 12 | 5% | 51 | 2% | Demandbase |
| 10,001+ employees | 20 | 8% | 83 | 4% | Demandbase |
| Segment | Demandbase | share | LinkedIn Sales Navigator | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 158 | 64% | 1,361 | 63% | even |
| Business & finance services | 52 | 21% | 446 | 20% | even |
| Manufacturing & industry | 10 | 4% | 83 | 4% | even |
| Media & content | 7 | 3% | 58 | 3% | even |
| Consumer services & leisure | 5 | 2% | 69 | 3% | even |
| Health care | 3 | 1% | 9 | 0% | even |
| Hospitality & travel | 2 | 1% | 11 | 1% | even |
| Property & construction | 2 | 1% | 29 | 1% | even |
| Transport, logistics & rental | 2 | 1% | 32 | 1% | even |
| Utilities & infrastructure | 2 | 1% | 33 | 2% | even |
| Automotive | 1 | 0% | – | – | outside top 12 |
| Public, community & associations | 1 | 0% | 20 | 1% | even |
| Commerce & trade | – | – | 24 | 1% | outside top 12 |
| Segment | Demandbase | share | LinkedIn Sales Navigator | share | Leans |
|---|---|---|---|---|---|
| United States | 206 | 84% | 1,357 | 62% | Demandbase |
| United Kingdom | 15 | 6% | 192 | 9% | LinkedIn Sales Navigator |
| Canada | 6 | 2% | 42 | 2% | even |
| Australia | 2 | 1% | 31 | 1% | even |
| Germany | 2 | 1% | 101 | 5% | LinkedIn Sales Navigator |
| India | 2 | 1% | 88 | 4% | LinkedIn Sales Navigator |
| Sweden | 2 | 1% | – | – | outside top 12 |
| Estonia | 1 | 0% | – | – | outside top 12 |
| Spain | 1 | 0% | 22 | 1% | even |
| France | 1 | 0% | 67 | 3% | LinkedIn Sales Navigator |
| Netherlands | 1 | 0% | 23 | 1% | even |
| PH | 1 | 0% | – | – | outside top 12 |
| Brazil | – | – | 26 | 1% | outside top 12 |
| Poland | – | – | 16 | 1% | outside top 12 |
| United Arab Emirates | – | – | 13 | 1% | outside top 12 |
| Segment | Demandbase | share | LinkedIn Sales Navigator | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 397 | 65% | 201 | 4% | Demandbase |
| Sales | 99 | 16% | 4,175 | 77% | LinkedIn Sales Navigator |
| Data & AI | 17 | 3% | 17 | 0% | Demandbase |
| Software engineering | 11 | 2% | 5 | 0% | even |
| Product, program & project management | 9 | 1% | 13 | 0% | even |
| Business development & strategy | 8 | 1% | 443 | 8% | LinkedIn Sales Navigator |
| Human resources | 6 | 1% | 49 | 1% | even |
| Travel, leisure & events | 5 | 1% | 3 | 0% | even |
| General management & consulting | 3 | 0% | 16 | 0% | even |
| IT operations & business systems | 3 | 0% | 42 | 1% | even |
| Customer service & success | 2 | 0% | 33 | 1% | even |
| Finance & accounting | 2 | 0% | 20 | 0% | even |
| Unclassified | 1 | 0% | 17 | 0% | even |
| Administration & office | – | – | 10 | 0% | outside top 12 |
| social care and community | – | – | 9 | 0% | outside top 12 |
| Design & UX | – | – | 7 | 0% | outside top 12 |
| Retail & store operations | – | – | 7 | 0% | outside top 12 |
| Education & training | – | – | 5 | 0% | outside top 12 |
| procurement and purchasing | – | – | 2 | 0% | outside top 12 |
| construction and civil | – | – | 1 | 0% | outside top 12 |
| Engineering (non-software) | – | – | 1 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 1 | 0% | outside top 12 |
| manufacturing and production | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Demandbase →
Companies using LinkedIn Sales Navigator →
B2B data & intent ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
LinkedIn Sales Navigator is named by 2,177 companies in job postings and Demandbase by 245; 31 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/demandbase-vs-linkedin-sales-navigator)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Demandbase vs LinkedIn Sales Navigator: questions
Which is more used, Demandbase or LinkedIn Sales Navigator?
By companies naming it in their own job postings, LinkedIn Sales Navigator (2,177) over Demandbase (245). By website-and-DNS footprint, LinkedIn Sales Navigator (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Demandbase?
29% of Demandbase companies have 2 to 200 employees, against 56% for LinkedIn Sales Navigator. 40% of Demandbase companies have over 1,000 employees, against 16% for LinkedIn Sales Navigator.
Do companies run both?
31 companies name both in their postings, usually Demandbase in marketing and LinkedIn Sales Navigator in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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with the person who owns it
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