Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEDiscord VS WhatsApp_
As of 4 November 2026, WhatsApp is named by 1,762 companies and Discord by 569; Discord skews to companies under 200 people (63% vs 48%), WhatsApp to companies over 1,000 (21% vs 10%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Discord's script and mail records show on hundreds of thousands of small sites, WhatsApp rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Discord: 2–200 employees
- 63%
- WhatsApp: 2–200 employees
- 48%
- Discord: 1,000+ employees
- 10%
- WhatsApp: 1,000+ employees
- 21%
- Postings per company, 90 days
- 1.6 · 2.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Discord | share | share | Leans | |
|---|---|---|---|---|---|
| Self-employed | 83 | 15% | 82 | 5% | Discord |
| 2-10 employees | 110 | 19% | 232 | 13% | Discord |
| 11-50 employees | 164 | 29% | 298 | 17% | Discord |
| 51-200 employees | 85 | 15% | 313 | 18% | |
| 201-500 employees | 48 | 8% | 292 | 17% | |
| 501-1000 employees | 21 | 4% | 172 | 10% | |
| 1001-5000 employees | 37 | 7% | 204 | 12% | |
| 5001-10000 employees | 7 | 1% | 64 | 4% | |
| 10,001+ employees | 14 | 2% | 105 | 6% |
| Segment | Discord | share | share | Leans | |
|---|---|---|---|---|---|
| Technology & software | 234 | 41% | 342 | 19% | Discord |
| Media & content | 123 | 22% | 107 | 6% | Discord |
| Business & finance services | 82 | 14% | 400 | 23% | |
| Consumer services & leisure | 36 | 6% | 175 | 10% | |
| Public, community & associations | 34 | 6% | 77 | 4% | even |
| Manufacturing & industry | 28 | 5% | 106 | 6% | even |
| Commerce & trade | 21 | 4% | 189 | 11% | |
| Utilities & infrastructure | 4 | 1% | – | – | outside top 12 |
| Property & construction | 3 | 1% | 76 | 4% | |
| Automotive | 2 | 0% | 63 | 4% | |
| Hospitality & travel | 2 | 0% | 64 | 4% | |
| Health care | – | – | 71 | 4% | outside top 12 |
| Transport, logistics & rental | – | – | 48 | 3% | outside top 12 |
| Segment | Discord | share | share | Leans | |
|---|---|---|---|---|---|
| United States | 389 | 68% | 397 | 23% | Discord |
| United Kingdom | 46 | 8% | 119 | 7% | even |
| Germany | 20 | 4% | 119 | 7% | |
| Singapore | 11 | 2% | 25 | 1% | even |
| Canada | 9 | 2% | 26 | 1% | even |
| France | 8 | 1% | 34 | 2% | even |
| Netherlands | 7 | 1% | 45 | 3% | even |
| India | 6 | 1% | 138 | 8% | |
| Australia | 4 | 1% | 21 | 1% | even |
| Switzerland | 4 | 1% | – | – | outside top 12 |
| Japan | 4 | 1% | – | – | outside top 12 |
| Brazil | 3 | 1% | 419 | 24% | |
| Spain | – | – | 42 | 2% | outside top 12 |
| United Arab Emirates | – | – | 30 | 2% | outside top 12 |
| Segment | Discord | share | share | Leans | |
|---|---|---|---|---|---|
| Marketing & communications | 373 | 29% | 671 | 12% | Discord |
| Software engineering | 131 | 10% | 166 | 3% | Discord |
| real estate and property | 96 | 7% | 25 | 0% | Discord |
| Customer service & success | 82 | 6% | 424 | 8% | even |
| arts media and entertainment | 49 | 4% | 23 | 0% | Discord |
| Sales | 41 | 3% | 1,161 | 21% | |
| Product, program & project management | 33 | 3% | 126 | 2% | even |
| Design & UX | 27 | 2% | 40 | 1% | even |
| Human resources | 26 | 2% | 69 | 1% | even |
| Data & AI | 23 | 2% | 77 | 1% | even |
| Business development & strategy | 21 | 2% | 60 | 1% | even |
| Education & training | 13 | 1% | 88 | 2% | even |
| IT operations & business systems | 12 | 1% | 53 | 1% | even |
| social care and community | 12 | 1% | 28 | 1% | even |
| Travel, leisure & events | 10 | 1% | 39 | 1% | even |
| Administration & office | 9 | 1% | 252 | 5% | |
| Unclassified | 9 | 1% | 32 | 1% | even |
| General management & consulting | 8 | 1% | 24 | 0% | even |
| Retail & store operations | 6 | 0% | 232 | 4% | |
| Engineering (non-software) | 5 | 0% | 15 | 0% | even |
| Finance & accounting | 5 | 0% | 66 | 1% | even |
| personal care and wellness | 3 | 0% | – | – | outside top 12 |
| manufacturing and production | 2 | 0% | – | – | outside top 12 |
| Quality, safety & environment | 2 | 0% | 6 | 0% | even |
| healthcare clinical | 1 | 0% | 11 | 0% | even |
| research and science | 1 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | – | – | 508 | 9% | outside top 12 |
| hospitality and food service | – | – | 50 | 1% | outside top 12 |
| skilled trades and field service | – | – | 17 | 0% | outside top 12 |
| Legal, compliance & risk | – | – | 16 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 10 | 0% | outside top 12 |
| agriculture and environment | – | – | 7 | 0% | outside top 12 |
| construction and civil | – | – | 5 | 0% | outside top 12 |
The companies behind each column
Companies using Discord →
Companies using WhatsApp →
Team chat ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
WhatsApp is named by 1,762 companies in job postings and Discord by 569; 22 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/discord-vs-whatsapp)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Discord vs WhatsApp: questions
Which is more used, Discord or WhatsApp?
By companies naming it in their own job postings, WhatsApp (1,762) over Discord (569). By website-and-DNS footprint, WhatsApp (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Discord?
63% of Discord companies have 2 to 200 employees, against 48% for WhatsApp. 10% of Discord companies have over 1,000 employees, against 21% for WhatsApp.
Do companies run both?
22 companies name both in their postings, usually Discord in marketing and WhatsApp in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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with the person who owns it
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