Compare · consumer platforms marketplaces

eBay VS Google Play_

As of 4 November 2026, Google Play is named by 639 companies and eBay by 294; eBay skews to companies under 200 people (72% vs 62%), Google Play to companies over 1,000 (17% vs 10%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: eBay's script and mail records show on hundreds of thousands of small sites, Google Play rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

eBay: 2–200 employees
72%
Google Play: 2–200 employees
62%
eBay: 1,000+ employees
10%
Google Play: 1,000+ employees
17%
Postings per company, 90 days
2.0 · 3.6
Website or DNS footprint
0 · 0
294companies name eBay
639companies name Google Play
0name both
577 · 2,275postings in 90 days, eBay · Google Play
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmenteBayshareGoogle PlayshareLeans
Self-employed72%305%Google Play
2-10 employees5218%9315%eBay
11-50 employees8930%17127%eBay
51-200 employees7124%12920%eBay
201-500 employees2910%7512%even
501-1000 employees186%355%even
1001-5000 employees207%528%even
5001-10000 employees31%132%even
10,001+ employees52%416%Google Play
By industry
SegmenteBayshareGoogle PlayshareLeans
Commerce & trade9332%183%eBay
Manufacturing & industry4214%254%eBay
Technology & software4214%36557%Google Play
Business & finance services3311%10917%Google Play
Automotive259%71%eBay
Public, community & associations155%102%eBay
Media & content145%599%Google Play
Property & construction83%61%even
Health care62%61%even
Utilities & infrastructure62%61%even
Transport, logistics & rental52%––outside top 12
Consumer services & leisure41%203%even
Hospitality & travel––41%outside top 12
By country
SegmenteBayshareGoogle PlayshareLeans
United States12241%30748%Google Play
Germany9934%163%eBay
United Kingdom248%386%eBay
India124%569%Google Play
Australia41%112%even
Poland41%102%even
Austria31%––outside top 12
Italy31%91%even
Canada21%193%Google Play
France21%142%even
Netherlands21%––outside top 12
PK21%––outside top 12
Brazil––122%outside top 12
Sweden––122%outside top 12
Spain––112%outside top 12
Postings by team (share of each tool's postings)
SegmenteBayshareGoogle PlayshareLeans
Marketing & communications28633%1354%eBay
Software engineering13315%2,16870%Google Play
Retail & store operations11613%20%eBay
Sales364%211%eBay
Customer service & success243%321%even
logistics warehouse and transport233%70%eBay
Administration & office212%40%eBay
Product, program & project management132%953%even
Finance & accounting121%171%even
Design & UX81%522%even
Unclassified81%130%even
Data & AI71%632%even
Business development & strategy61%171%even
arts media and entertainment51%201%even
procurement and purchasing51%––outside top 12
General management & consulting30%40%even
Legal, compliance & risk10%602%even
real estate and property10%20%even
skilled trades and field service10%––outside top 12
social care and community10%10%even
IT operations & business systems––933%outside top 12
Engineering (non-software)––140%outside top 12
manufacturing and production––80%outside top 12
Education & training––40%outside top 12
Human resources––40%outside top 12
Quality, safety & environment––40%outside top 12
construction and civil––20%outside top 12
hospitality and food service––20%outside top 12
agriculture and environment––10%outside top 12
facilities cleaning and security––10%outside top 12
public safety and protective services––10%outside top 12
research and science––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Google Play is named by 639 companies in job postings and eBay by 294; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/ebay-vs-google-play)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

eBay vs Google Play: questions

Which is more used, eBay or Google Play?

By companies naming it in their own job postings, Google Play (639) over eBay (294). By website-and-DNS footprint, Google Play (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses eBay?

72% of eBay companies have 2 to 200 employees, against 62% for Google Play. 10% of eBay companies have over 1,000 employees, against 17% for Google Play.

Do companies run both?

0 companies name both in their postings, usually eBay in marketing and Google Play in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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