Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEeBay VS TikTok Shop_
As of 4 November 2026, TikTok Shop is named by 315 companies and eBay by 294; eBay skews to companies under 200 people (72% vs 46%), TikTok Shop to companies over 1,000 (22% vs 10%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: eBay's script and mail records show on hundreds of thousands of small sites, TikTok Shop rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- eBay: 2–200 employees
- 72%
- TikTok Shop: 2–200 employees
- 46%
- eBay: 1,000+ employees
- 10%
- TikTok Shop: 1,000+ employees
- 22%
- Postings per company, 90 days
- 2.0 · 3.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | eBay | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 7 | 2% | 29 | 9% | TikTok Shop |
| 2-10 employees | 52 | 18% | 26 | 8% | eBay |
| 11-50 employees | 89 | 30% | 55 | 17% | eBay |
| 51-200 employees | 71 | 24% | 64 | 20% | eBay |
| 201-500 employees | 29 | 10% | 42 | 13% | TikTok Shop |
| 501-1000 employees | 18 | 6% | 29 | 9% | TikTok Shop |
| 1001-5000 employees | 20 | 7% | 26 | 8% | even |
| 5001-10000 employees | 3 | 1% | 10 | 3% | TikTok Shop |
| 10,001+ employees | 5 | 2% | 34 | 11% | TikTok Shop |
| Segment | eBay | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| Commerce & trade | 93 | 32% | 101 | 32% | even |
| Manufacturing & industry | 42 | 14% | 85 | 27% | TikTok Shop |
| Technology & software | 42 | 14% | 26 | 8% | eBay |
| Business & finance services | 33 | 11% | 59 | 19% | TikTok Shop |
| Automotive | 25 | 9% | 2 | 1% | eBay |
| Public, community & associations | 15 | 5% | 6 | 2% | eBay |
| Media & content | 14 | 5% | 17 | 5% | even |
| Property & construction | 8 | 3% | – | – | outside top 12 |
| Health care | 6 | 2% | 3 | 1% | even |
| Utilities & infrastructure | 6 | 2% | 2 | 1% | even |
| Transport, logistics & rental | 5 | 2% | 3 | 1% | even |
| Consumer services & leisure | 4 | 1% | 8 | 3% | even |
| Hospitality & travel | – | – | 2 | 1% | outside top 12 |
| Segment | eBay | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| United States | 122 | 41% | 184 | 58% | TikTok Shop |
| Germany | 99 | 34% | 25 | 8% | eBay |
| United Kingdom | 24 | 8% | 25 | 8% | even |
| India | 12 | 4% | – | – | outside top 12 |
| Australia | 4 | 1% | 3 | 1% | even |
| Poland | 4 | 1% | – | – | outside top 12 |
| Austria | 3 | 1% | – | – | outside top 12 |
| Italy | 3 | 1% | – | – | outside top 12 |
| Canada | 2 | 1% | 8 | 3% | even |
| France | 2 | 1% | 6 | 2% | even |
| Netherlands | 2 | 1% | – | – | outside top 12 |
| PK | 2 | 1% | – | – | outside top 12 |
| Singapore | – | – | 8 | 3% | outside top 12 |
| Brazil | – | – | 7 | 2% | outside top 12 |
| MY | – | – | 6 | 2% | outside top 12 |
| PH | – | – | 5 | 2% | outside top 12 |
| TH | – | – | 5 | 2% | outside top 12 |
| ID | – | – | 4 | 1% | outside top 12 |
| Segment | eBay | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 286 | 33% | 677 | 51% | TikTok Shop |
| Software engineering | 133 | 15% | 10 | 1% | eBay |
| Retail & store operations | 116 | 13% | 35 | 3% | eBay |
| Sales | 36 | 4% | 108 | 8% | TikTok Shop |
| Customer service & success | 24 | 3% | 22 | 2% | even |
| logistics warehouse and transport | 23 | 3% | 19 | 1% | even |
| Administration & office | 21 | 2% | 2 | 0% | eBay |
| Product, program & project management | 13 | 2% | 20 | 2% | even |
| Finance & accounting | 12 | 1% | 24 | 2% | even |
| Design & UX | 8 | 1% | 31 | 2% | even |
| Unclassified | 8 | 1% | 4 | 0% | even |
| Data & AI | 7 | 1% | 13 | 1% | even |
| Business development & strategy | 6 | 1% | 50 | 4% | TikTok Shop |
| arts media and entertainment | 5 | 1% | 38 | 3% | TikTok Shop |
| procurement and purchasing | 5 | 1% | 7 | 1% | even |
| General management & consulting | 3 | 0% | 10 | 1% | even |
| Legal, compliance & risk | 1 | 0% | 3 | 0% | even |
| real estate and property | 1 | 0% | 3 | 0% | even |
| skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| social care and community | 1 | 0% | 1 | 0% | even |
| IT operations & business systems | – | – | 6 | 0% | outside top 12 |
| Engineering (non-software) | – | – | 4 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 4 | 0% | outside top 12 |
| Human resources | – | – | 3 | 0% | outside top 12 |
| Education & training | – | – | 1 | 0% | outside top 12 |
| public safety and protective services | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using eBay →
Companies using TikTok Shop →
consumer platforms marketplaces ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
TikTok Shop is named by 315 companies in job postings and eBay by 294; 20 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/ebay-vs-tiktok-shop)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
eBay vs TikTok Shop: questions
Which is more used, eBay or TikTok Shop?
By companies naming it in their own job postings, TikTok Shop (315) over eBay (294). By website-and-DNS footprint, TikTok Shop (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses eBay?
72% of eBay companies have 2 to 200 employees, against 46% for TikTok Shop. 10% of eBay companies have over 1,000 employees, against 22% for TikTok Shop.
Do companies run both?
20 companies name both in their postings, usually eBay in marketing and TikTok Shop in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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