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ETAP VS SKM PowerTools_

As of 4 November 2026, SKM PowerTools is named by 555 companies and ETAP by 805; ETAP skews to companies under 200 people (33% vs 32%), SKM PowerTools to companies over 1,000 (37% vs 38%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: ETAP's script and mail records show on hundreds of thousands of small sites, SKM PowerTools rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

ETAP: 2–200 employees
33%
SKM PowerTools: 2–200 employees
32%
ETAP: 1,000+ employees
38%
SKM PowerTools: 1,000+ employees
37%
Postings per company, 90 days
3.9 · 4.1
Website or DNS footprint
0 · 0
805companies name ETAP
555companies name SKM PowerTools
529name both
3,132 · 2,265postings in 90 days, ETAP · SKM PowerTools
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentETAPshareSKM PowerToolsshareLeans
Self-employed142%92%even
2-10 employees425%295%even
11-50 employees8611%519%even
51-200 employees13417%9918%even
201-500 employees12716%10319%SKM PowerTools
501-1000 employees9312%6011%even
1001-5000 employees16020%11320%even
5001-10000 employees425%275%even
10,001+ employees10713%6412%even
By industry
SegmentETAPshareSKM PowerToolsshareLeans
Business & finance services27634%22040%SKM PowerTools
Property & construction14618%11521%SKM PowerTools
Utilities & infrastructure14418%7213%ETAP
Manufacturing & industry11414%7914%even
Technology & software638%366%even
Commerce & trade152%122%even
Public, community & associations152%51%even
Consumer services & leisure121%71%even
Automotive91%10%even
Media & content71%31%even
Hospitality & travel20%––outside top 12
Transport, logistics & rental20%20%even
Agriculture & forestry––20%outside top 12
By country
SegmentETAPshareSKM PowerToolsshareLeans
United States51063%46083%SKM PowerTools
United Kingdom577%183%ETAP
Canada415%71%ETAP
France263%61%ETAP
Australia172%61%even
Spain172%51%even
India162%51%even
Germany132%61%even
United Arab Emirates111%31%even
Ireland51%––outside top 12
Austria40%––outside top 12
EG40%––outside top 12
Netherlands––31%outside top 12
Croatia––20%outside top 12
Poland––20%outside top 12
Postings by team (share of each tool's postings)
SegmentETAPshareSKM PowerToolsshareLeans
Engineering (non-software)3,60289%2,65191%even
skilled trades and field service451%321%even
construction and civil331%732%even
Product, program & project management281%201%even
Sales281%201%even
IT operations & business systems100%40%even
Data & AI50%––outside top 12
Unclassified30%110%even
Customer service & success20%––outside top 12
Education & training20%10%even
facilities cleaning and security20%10%even
Quality, safety & environment20%30%even
Software engineering20%––outside top 12
Administration & office10%––outside top 12
Finance & accounting10%20%even
General management & consulting10%––outside top 12
logistics warehouse and transport––70%outside top 12
Design & UX––30%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SKM PowerTools is named by 555 companies in job postings and ETAP by 805; 529 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/etap-vs-skm-powertools)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

ETAP vs SKM PowerTools: questions

Which is more used, ETAP or SKM PowerTools?

By companies naming it in their own job postings, ETAP (805) over SKM PowerTools (555). By website-and-DNS footprint, SKM PowerTools (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses ETAP?

33% of ETAP companies have 2 to 200 employees, against 32% for SKM PowerTools. 38% of ETAP companies have over 1,000 employees, against 37% for SKM PowerTools.

Do companies run both?

529 companies name both in their postings, usually ETAP in marketing and SKM PowerTools in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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