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Compare · Professional networks

Facebook VS YouTube_

As of 4 November 2026, YouTube is named by 4,758 companies and Facebook by 6,855; Facebook skews to companies under 200 people (61% vs 58%), YouTube to companies over 1,000 (17% vs 16%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Facebook's script and mail records show on hundreds of thousands of small sites, YouTube rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Facebook: 2–200 employees
61%
YouTube: 2–200 employees
58%
Facebook: 1,000+ employees
16%
YouTube: 1,000+ employees
17%
Postings per company, 90 days
2.4 · 2.2
Website or DNS footprint
0 · 0
6,855companies name Facebook
4,758companies name YouTube
2,797name both
16,564 · 10,313postings in 90 days, Facebook · YouTube
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentFacebookshareYouTubeshareLeans
Self-employed3375%2756%even
2-10 employees1,14217%68714%Facebook
11-50 employees1,66124%1,04222%Facebook
51-200 employees1,40020%1,01021%even
201-500 employees78211%58612%even
501-1000 employees4446%3427%even
1001-5000 employees6009%45610%even
5001-10000 employees1723%1182%even
10,001+ employees3175%2425%even
By industry
SegmentFacebookshareYouTubeshareLeans
Business & finance services1,61023%1,12824%even
Technology & software87013%80217%YouTube
Consumer services & leisure75811%4359%even
Public, community & associations68010%3437%Facebook
Commerce & trade5698%4199%even
Media & content5578%55412%YouTube
Manufacturing & industry4677%4149%even
Property & construction4396%1724%Facebook
Health care2954%1413%even
Hospitality & travel2393%1102%even
Automotive1803%1223%even
Transport, logistics & rental991%541%even
By country
SegmentFacebookshareYouTubeshareLeans
United States3,26148%2,41951%YouTube
Germany71110%49810%even
United Kingdom3775%3117%even
India3445%2165%even
France2484%1633%even
Canada2253%1423%even
Netherlands1382%782%even
Australia1132%671%even
Poland1011%481%even
Singapore961%––outside top 12
Italy841%––outside top 12
Brazil591%681%even
United Arab Emirates––431%outside top 12
Spain––421%outside top 12
Postings by team (share of each tool's postings)
SegmentFacebookshareYouTubeshareLeans
Marketing & communications13,73860%8,77665%YouTube
real estate and property1,3446%891%Facebook
arts media and entertainment9114%1,61112%YouTube
Design & UX6973%5414%even
Sales5572%2672%even
Software engineering3792%1061%even
Administration & office3181%570%even
Human resources2871%190%even
Customer service & success2861%490%even
Business development & strategy2611%1031%even
social care and community1751%370%even
personal care and wellness1721%520%even
Product, program & project management1661%701%even
Unclassified1641%580%even
Travel, leisure & events1341%280%even
Data & AI1201%841%even
Education & training1110%961%even
Engineering (non-software)1060%100%even
Retail & store operations720%50%even
hospitality and food service660%30%even
IT operations & business systems630%120%even
General management & consulting620%120%even
Legal, compliance & risk450%120%even
Finance & accounting440%80%even
skilled trades and field service210%60%even
manufacturing and production180%140%even
construction and civil170%10%even
healthcare clinical170%––outside top 12
logistics warehouse and transport130%20%even
research and science110%60%even
Quality, safety & environment––50%outside top 12
Go deeper

The companies behind each column

Companies using Facebook →
Companies using YouTube →
Professional networks ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

YouTube is named by 4,758 companies in job postings and Facebook by 6,855; 2,797 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/facebook-vs-youtube)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Facebook vs YouTube: questions

Which is more used, Facebook or YouTube?

By companies naming it in their own job postings, Facebook (6,855) over YouTube (4,758). By website-and-DNS footprint, YouTube (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Facebook?

61% of Facebook companies have 2 to 200 employees, against 58% for YouTube. 16% of Facebook companies have over 1,000 employees, against 17% for YouTube.

Do companies run both?

2,797 companies name both in their postings, usually Facebook in marketing and YouTube in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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