Fiserv VS Fiserv DNA_
As of 4 November 2026, Fiserv DNA is named by 128 companies and Fiserv by 194; Fiserv skews to companies under 200 people (30% vs 29%), Fiserv DNA to companies over 1,000 (36% vs 34%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Fiserv's script and mail records show on hundreds of thousands of small sites, Fiserv DNA rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Fiserv: 2–200 employees
- 30%
- Fiserv DNA: 2–200 employees
- 29%
- Fiserv: 1,000+ employees
- 34%
- Fiserv DNA: 1,000+ employees
- 36%
- Postings per company, 90 days
- 2.9 · 2.2
- Website or DNS footprint
- 597 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Fiserv | share | Fiserv DNA | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 2 | 1% | 3 | 2% | even |
| 2-10 employees | 5 | 3% | 7 | 5% | Fiserv DNA |
| 11-50 employees | 11 | 6% | 11 | 9% | Fiserv DNA |
| 51-200 employees | 43 | 22% | 19 | 15% | Fiserv |
| 201-500 employees | 37 | 19% | 26 | 20% | even |
| 501-1000 employees | 31 | 16% | 16 | 13% | Fiserv |
| 1001-5000 employees | 42 | 22% | 20 | 16% | Fiserv |
| 5001-10000 employees | 7 | 4% | 6 | 5% | even |
| 10,001+ employees | 16 | 8% | 20 | 16% | Fiserv DNA |
| Segment | Fiserv | share | Fiserv DNA | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 161 | 83% | 61 | 48% | Fiserv |
| Technology & software | 27 | 14% | 25 | 20% | Fiserv DNA |
| Public, community & associations | 2 | 1% | 6 | 5% | Fiserv DNA |
| Consumer services & leisure | 2 | 1% | 6 | 5% | Fiserv DNA |
| Media & content | 1 | 1% | 2 | 2% | even |
| Utilities & infrastructure | 1 | 1% | 5 | 4% | Fiserv DNA |
| Manufacturing & industry | – | – | 19 | 15% | outside top 12 |
| Health care | – | – | 3 | 2% | outside top 12 |
| Property & construction | – | – | 1 | 1% | outside top 12 |
| Segment | Fiserv | share | Fiserv DNA | share | Leans |
|---|---|---|---|---|---|
| United States | 170 | 88% | 87 | 68% | Fiserv |
| Canada | 5 | 3% | 8 | 6% | Fiserv DNA |
| United Kingdom | 4 | 2% | 7 | 5% | Fiserv DNA |
| Australia | 2 | 1% | 2 | 2% | even |
| Brazil | 1 | 1% | – | – | outside top 12 |
| France | 1 | 1% | 6 | 5% | Fiserv DNA |
| India | 1 | 1% | 1 | 1% | even |
| PH | 1 | 1% | – | – | outside top 12 |
| Singapore | 1 | 1% | – | – | outside top 12 |
| Germany | – | – | 8 | 6% | outside top 12 |
| Austria | – | – | 1 | 1% | outside top 12 |
| Spain | – | – | 1 | 1% | outside top 12 |
| Finland | – | – | 1 | 1% | outside top 12 |
| IR | – | – | 1 | 1% | outside top 12 |
| Saudi Arabia | – | – | 1 | 1% | outside top 12 |
| Segment | Fiserv | share | Fiserv DNA | share | Leans |
|---|---|---|---|---|---|
| Finance & accounting | 165 | 25% | 87 | 26% | even |
| IT operations & business systems | 84 | 13% | 82 | 24% | Fiserv DNA |
| Software engineering | 49 | 7% | 23 | 7% | even |
| Product, program & project management | 48 | 7% | 7 | 2% | Fiserv |
| Customer service & success | 29 | 4% | 13 | 4% | even |
| Sales | 27 | 4% | 8 | 2% | even |
| Legal, compliance & risk | 24 | 4% | 8 | 2% | even |
| Data & AI | 18 | 3% | 6 | 2% | even |
| Unclassified | 13 | 2% | – | – | outside top 12 |
| Business development & strategy | 9 | 1% | – | – | outside top 12 |
| Engineering (non-software) | 6 | 1% | 14 | 4% | Fiserv DNA |
| General management & consulting | 6 | 1% | 7 | 2% | even |
| Marketing & communications | 6 | 1% | 2 | 1% | even |
| Administration & office | 3 | 0% | 1 | 0% | even |
| Education & training | 3 | 0% | – | – | outside top 12 |
| Human resources | 2 | 0% | – | – | outside top 12 |
| real estate and property | 2 | 0% | 1 | 0% | even |
| Retail & store operations | 2 | 0% | – | – | outside top 12 |
| Design & UX | 1 | 0% | – | – | outside top 12 |
| research and science | – | – | 25 | 7% | outside top 12 |
| facilities cleaning and security | – | – | 2 | 1% | outside top 12 |
| logistics warehouse and transport | – | – | 2 | 1% | outside top 12 |
| construction and civil | – | – | 1 | 0% | outside top 12 |
| manufacturing and production | – | – | 1 | 0% | outside top 12 |
| Quality, safety & environment | – | – | 1 | 0% | outside top 12 |
| skilled trades and field service | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Fiserv →
Companies using Fiserv DNA →
banking lending platforms ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Fiserv DNA is named by 128 companies in job postings and Fiserv by 194; 17 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/fiserv-vs-fiserv-dna)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Fiserv vs Fiserv DNA: questions
Which is more used, Fiserv or Fiserv DNA?
By companies naming it in their own job postings, Fiserv (194) over Fiserv DNA (128). By website-and-DNS footprint, Fiserv (597 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Fiserv?
30% of Fiserv companies have 2 to 200 employees, against 29% for Fiserv DNA. 34% of Fiserv companies have over 1,000 employees, against 36% for Fiserv DNA.
Do companies run both?
17 companies name both in their postings, usually Fiserv in marketing and Fiserv DNA in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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