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Fiserv VS Fiserv DNA_

As of 4 November 2026, Fiserv DNA is named by 128 companies and Fiserv by 194; Fiserv skews to companies under 200 people (30% vs 29%), Fiserv DNA to companies over 1,000 (36% vs 34%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Fiserv's script and mail records show on hundreds of thousands of small sites, Fiserv DNA rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Fiserv: 2–200 employees
30%
Fiserv DNA: 2–200 employees
29%
Fiserv: 1,000+ employees
34%
Fiserv DNA: 1,000+ employees
36%
Postings per company, 90 days
2.9 · 2.2
Website or DNS footprint
597 · 0
194companies name Fiserv
128companies name Fiserv DNA
17name both
570 · 285postings in 90 days, Fiserv · Fiserv DNA
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentFiservshareFiserv DNAshareLeans
Self-employed21%32%even
2-10 employees53%75%Fiserv DNA
11-50 employees116%119%Fiserv DNA
51-200 employees4322%1915%Fiserv
201-500 employees3719%2620%even
501-1000 employees3116%1613%Fiserv
1001-5000 employees4222%2016%Fiserv
5001-10000 employees74%65%even
10,001+ employees168%2016%Fiserv DNA
By industry
SegmentFiservshareFiserv DNAshareLeans
Business & finance services16183%6148%Fiserv
Technology & software2714%2520%Fiserv DNA
Public, community & associations21%65%Fiserv DNA
Consumer services & leisure21%65%Fiserv DNA
Media & content11%22%even
Utilities & infrastructure11%54%Fiserv DNA
Manufacturing & industry––1915%outside top 12
Health care––32%outside top 12
Property & construction––11%outside top 12
By country
SegmentFiservshareFiserv DNAshareLeans
United States17088%8768%Fiserv
Canada53%86%Fiserv DNA
United Kingdom42%75%Fiserv DNA
Australia21%22%even
Brazil11%––outside top 12
France11%65%Fiserv DNA
India11%11%even
PH11%––outside top 12
Singapore11%––outside top 12
Germany––86%outside top 12
Austria––11%outside top 12
Spain––11%outside top 12
Finland––11%outside top 12
IR––11%outside top 12
Saudi Arabia––11%outside top 12
Postings by team (share of each tool's postings)
SegmentFiservshareFiserv DNAshareLeans
Finance & accounting16525%8726%even
IT operations & business systems8413%8224%Fiserv DNA
Software engineering497%237%even
Product, program & project management487%72%Fiserv
Customer service & success294%134%even
Sales274%82%even
Legal, compliance & risk244%82%even
Data & AI183%62%even
Unclassified132%––outside top 12
Business development & strategy91%––outside top 12
Engineering (non-software)61%144%Fiserv DNA
General management & consulting61%72%even
Marketing & communications61%21%even
Administration & office30%10%even
Education & training30%––outside top 12
Human resources20%––outside top 12
real estate and property20%10%even
Retail & store operations20%––outside top 12
Design & UX10%––outside top 12
research and science––257%outside top 12
facilities cleaning and security––21%outside top 12
logistics warehouse and transport––21%outside top 12
construction and civil––10%outside top 12
manufacturing and production––10%outside top 12
Quality, safety & environment––10%outside top 12
skilled trades and field service––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Fiserv DNA is named by 128 companies in job postings and Fiserv by 194; 17 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/fiserv-vs-fiserv-dna)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Fiserv vs Fiserv DNA: questions

Which is more used, Fiserv or Fiserv DNA?

By companies naming it in their own job postings, Fiserv (194) over Fiserv DNA (128). By website-and-DNS footprint, Fiserv (597 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Fiserv?

30% of Fiserv companies have 2 to 200 employees, against 29% for Fiserv DNA. 34% of Fiserv companies have over 1,000 employees, against 36% for Fiserv DNA.

Do companies run both?

17 companies name both in their postings, usually Fiserv in marketing and Fiserv DNA in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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