Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGoogle Apps Script VS VBA_
As of 4 November 2026, VBA is named by 3,030 companies and Google Apps Script by 375; Google Apps Script skews to companies under 200 people (47% vs 26%), VBA to companies over 1,000 (51% vs 31%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Apps Script's script and mail records show on hundreds of thousands of small sites, VBA rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Apps Script: 2–200 employees
- 47%
- VBA: 2–200 employees
- 26%
- Google Apps Script: 1,000+ employees
- 31%
- VBA: 1,000+ employees
- 51%
- Postings per company, 90 days
- 1.8 · 3.2
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Apps Script | share | VBA | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 8 | 2% | 45 | 1% | even |
| 2-10 employees | 27 | 7% | 144 | 5% | Google Apps Script |
| 11-50 employees | 62 | 17% | 245 | 8% | Google Apps Script |
| 51-200 employees | 87 | 23% | 409 | 13% | Google Apps Script |
| 201-500 employees | 46 | 12% | 344 | 11% | even |
| 501-1000 employees | 30 | 8% | 309 | 10% | VBA |
| 1001-5000 employees | 68 | 18% | 642 | 21% | VBA |
| 5001-10000 employees | 14 | 4% | 242 | 8% | VBA |
| 10,001+ employees | 33 | 9% | 650 | 21% | VBA |
| Segment | Google Apps Script | share | VBA | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 120 | 32% | 381 | 13% | Google Apps Script |
| Business & finance services | 88 | 23% | 1,071 | 35% | VBA |
| Manufacturing & industry | 33 | 9% | 596 | 20% | VBA |
| Media & content | 31 | 8% | 63 | 2% | Google Apps Script |
| Consumer services & leisure | 24 | 6% | 77 | 3% | Google Apps Script |
| Commerce & trade | 19 | 5% | 152 | 5% | even |
| Utilities & infrastructure | 15 | 4% | 209 | 7% | VBA |
| Public, community & associations | 13 | 3% | 83 | 3% | even |
| Transport, logistics & rental | 12 | 3% | 89 | 3% | even |
| Health care | 6 | 2% | 77 | 3% | even |
| Property & construction | 6 | 2% | 111 | 4% | VBA |
| Hospitality & travel | 5 | 1% | – | – | outside top 12 |
| Automotive | – | – | 86 | 3% | outside top 12 |
| Segment | Google Apps Script | share | VBA | share | Leans |
|---|---|---|---|---|---|
| United States | 209 | 56% | 1,513 | 50% | Google Apps Script |
| Germany | 21 | 6% | 233 | 8% | VBA |
| United Kingdom | 19 | 5% | 207 | 7% | even |
| Japan | 14 | 4% | – | – | outside top 12 |
| Canada | 12 | 3% | 108 | 4% | even |
| Brazil | 11 | 3% | 77 | 3% | even |
| France | 11 | 3% | 203 | 7% | VBA |
| India | 8 | 2% | 52 | 2% | even |
| Spain | 7 | 2% | – | – | outside top 12 |
| Poland | 6 | 2% | 43 | 1% | even |
| Mexico | 5 | 1% | – | – | outside top 12 |
| United Arab Emirates | 4 | 1% | – | – | outside top 12 |
| Netherlands | – | – | 42 | 1% | outside top 12 |
| Singapore | – | – | 38 | 1% | outside top 12 |
| Switzerland | – | – | 37 | 1% | outside top 12 |
| Australia | – | – | 33 | 1% | outside top 12 |
| Segment | Google Apps Script | share | VBA | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 128 | 15% | 623 | 5% | Google Apps Script |
| Data & AI | 91 | 11% | 1,008 | 8% | Google Apps Script |
| Marketing & communications | 80 | 9% | 86 | 1% | Google Apps Script |
| Software engineering | 69 | 8% | 592 | 5% | Google Apps Script |
| Finance & accounting | 50 | 6% | 2,744 | 23% | VBA |
| Product, program & project management | 37 | 4% | 475 | 4% | even |
| logistics warehouse and transport | 26 | 3% | 316 | 3% | even |
| Sales | 25 | 3% | 134 | 1% | even |
| Human resources | 24 | 3% | 90 | 1% | Google Apps Script |
| General management & consulting | 20 | 2% | 205 | 2% | even |
| Business development & strategy | 17 | 2% | 63 | 1% | even |
| Engineering (non-software) | 16 | 2% | 1,446 | 12% | VBA |
| Administration & office | 6 | 1% | 39 | 0% | even |
| research and science | 6 | 1% | 49 | 0% | even |
| skilled trades and field service | 6 | 1% | 37 | 0% | even |
| Customer service & success | 5 | 1% | 65 | 1% | even |
| Quality, safety & environment | 5 | 1% | 103 | 1% | even |
| Unclassified | 5 | 1% | 58 | 0% | even |
| Legal, compliance & risk | 4 | 0% | 514 | 4% | VBA |
| Design & UX | 3 | 0% | 9 | 0% | even |
| facilities cleaning and security | 2 | 0% | – | – | outside top 12 |
| manufacturing and production | 2 | 0% | 11 | 0% | even |
| arts media and entertainment | 1 | 0% | 13 | 0% | even |
| Education & training | 1 | 0% | 11 | 0% | even |
| procurement and purchasing | 1 | 0% | 62 | 1% | even |
| public safety and protective services | 1 | 0% | 14 | 0% | even |
| construction and civil | – | – | 39 | 0% | outside top 12 |
| hospitality and food service | – | – | 5 | 0% | outside top 12 |
| real estate and property | – | – | 5 | 0% | outside top 12 |
| Retail & store operations | – | – | 3 | 0% | outside top 12 |
| agriculture and environment | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Google Apps Script →
Companies using VBA →
shell scripting languages ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
VBA is named by 3,030 companies in job postings and Google Apps Script by 375; 34 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-apps-script-vs-vba)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Apps Script vs VBA: questions
Which is more used, Google Apps Script or VBA?
By companies naming it in their own job postings, VBA (3,030) over Google Apps Script (375). By website-and-DNS footprint, VBA (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Apps Script?
47% of Google Apps Script companies have 2 to 200 employees, against 26% for VBA. 31% of Google Apps Script companies have over 1,000 employees, against 51% for VBA.
Do companies run both?
34 companies name both in their postings, usually Google Apps Script in marketing and VBA in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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