Start free
Compare · Cloud platforms

Google Cloud VS Microsoft Azure_

As of 4 November 2026, Microsoft Azure is named by 19,756 companies and Google Cloud by 13,307; Google Cloud skews to companies under 200 people (53% vs 48%), Microsoft Azure to companies over 1,000 (25% vs 22%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Cloud's script and mail records show on hundreds of thousands of small sites, Microsoft Azure rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Google Cloud: 2–200 employees
53%
Microsoft Azure: 2–200 employees
48%
Google Cloud: 1,000+ employees
22%
Microsoft Azure: 1,000+ employees
25%
Postings per company, 90 days
5.4 · 5.9
Website or DNS footprint
0 · 123,476
13,307companies name Google Cloud
19,756companies name Microsoft Azure
12,160name both
72,377 · 115,643postings in 90 days, Google Cloud · Microsoft Azure
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentGoogle CloudshareMicrosoft AzureshareLeans
Self-employed5304%5253%even
2-10 employees1,65412%1,90710%Google Cloud
11-50 employees2,54819%3,33817%Google Cloud
51-200 employees2,88922%4,26222%even
201-500 employees1,67713%2,89215%Microsoft Azure
501-1000 employees1,0778%1,92510%even
1001-5000 employees1,51611%2,77714%Microsoft Azure
5001-10000 employees4373%7194%even
10,001+ employees9797%1,4117%even
By industry
SegmentGoogle CloudshareMicrosoft AzureshareLeans
Technology & software7,12354%9,12446%Google Cloud
Business & finance services2,61820%3,98320%even
Manufacturing & industry9197%1,89510%Microsoft Azure
Media & content4633%5073%even
Commerce & trade3853%6363%even
Consumer services & leisure3833%6053%even
Public, community & associations3272%6153%even
Utilities & infrastructure2842%6193%even
Health care2672%5003%even
Transport, logistics & rental1611%3552%even
Property & construction1511%4502%even
Automotive1051%2351%even
By country
SegmentGoogle CloudshareMicrosoft AzureshareLeans
United States7,59257%10,52853%Google Cloud
United Kingdom9517%1,4157%even
Germany6185%1,2927%even
India5104%6493%even
France3433%4832%even
Canada3152%5913%even
Brazil2302%2781%even
Netherlands1981%5243%even
Australia1931%3582%even
Sweden1701%2541%even
Spain1351%––outside top 12
Italy1351%––outside top 12
Switzerland––2361%outside top 12
Belgium––2041%outside top 12
Postings by team (share of each tool's postings)
SegmentGoogle CloudshareMicrosoft AzureshareLeans
Software engineering34,22636%49,04633%Google Cloud
Data & AI20,83222%27,77319%Google Cloud
IT operations & business systems17,89319%39,45126%Microsoft Azure
Sales3,3424%4,3233%even
Product, program & project management1,9072%3,2702%even
Customer service & success9831%2,2461%even
Engineering (non-software)9661%2,0871%even
General management & consulting7401%1,0041%even
research and science4330%680%even
Business development & strategy3930%6280%even
Finance & accounting3710%5590%even
Marketing & communications2580%2320%even
Unclassified2320%3920%even
Quality, safety & environment2280%2570%even
Legal, compliance & risk2250%2920%even
Education & training1040%1970%even
logistics warehouse and transport820%920%even
construction and civil730%1640%even
Human resources710%1080%even
Design & UX640%700%even
healthcare clinical460%90%even
procurement and purchasing410%610%even
Administration & office400%710%even
skilled trades and field service350%920%even
arts media and entertainment340%450%even
facilities cleaning and security270%730%even
public safety and protective services80%100%even
Travel, leisure & events70%80%even
hospitality and food service40%270%even
healthcare support and caregiving30%––outside top 12
real estate and property––170%outside top 12
Go deeper

The companies behind each column

Companies using Google Cloud →
Companies using Microsoft Azure →
Cloud platforms ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Microsoft Azure is named by 19,756 companies in job postings and Google Cloud by 13,307; 12,160 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-cloud-platform-vs-microsoft-azure)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Google Cloud vs Microsoft Azure: questions

Which is more used, Google Cloud or Microsoft Azure?

By companies naming it in their own job postings, Microsoft Azure (19,756) over Google Cloud (13,307). By website-and-DNS footprint, Microsoft Azure (123,476 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Google Cloud?

53% of Google Cloud companies have 2 to 200 employees, against 48% for Microsoft Azure. 22% of Google Cloud companies have over 1,000 employees, against 25% for Microsoft Azure.

Do companies run both?

12,160 companies name both in their postings, usually Google Cloud in marketing and Microsoft Azure in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

SearchCompany searchFilter on what a company actually does→SearchPeople searchDecision makers, normalized and verified→MCP and APICompanies over MCP and APICount, search and export from your agent→DatasetCompany and People datasetThe whole market in your warehouse→DataCoverage by countryCheck your market before you start→SearchLocal businessesThe same database, by category and city→

Every company on either tool,
with the person who owns it

Filter on Google Cloud or Microsoft Azure, and get 1,000 records free.

Start free with 1,000 records
  1. 01Sign up, no card
  2. 02Connect Claude, ChatGPT or an API key
  3. 03Ask for your market, 1,000 records free