Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGoogle Play VS TikTok Shop_
As of 4 November 2026, TikTok Shop is named by 315 companies and Google Play by 639; Google Play skews to companies under 200 people (62% vs 46%), TikTok Shop to companies over 1,000 (22% vs 17%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Google Play's script and mail records show on hundreds of thousands of small sites, TikTok Shop rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Google Play: 2–200 employees
- 62%
- TikTok Shop: 2–200 employees
- 46%
- Google Play: 1,000+ employees
- 17%
- TikTok Shop: 1,000+ employees
- 22%
- Postings per company, 90 days
- 3.6 · 3.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Google Play | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 30 | 5% | 29 | 9% | TikTok Shop |
| 2-10 employees | 93 | 15% | 26 | 8% | Google Play |
| 11-50 employees | 171 | 27% | 55 | 17% | Google Play |
| 51-200 employees | 129 | 20% | 64 | 20% | even |
| 201-500 employees | 75 | 12% | 42 | 13% | even |
| 501-1000 employees | 35 | 5% | 29 | 9% | TikTok Shop |
| 1001-5000 employees | 52 | 8% | 26 | 8% | even |
| 5001-10000 employees | 13 | 2% | 10 | 3% | even |
| 10,001+ employees | 41 | 6% | 34 | 11% | TikTok Shop |
| Segment | Google Play | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 365 | 57% | 26 | 8% | Google Play |
| Business & finance services | 109 | 17% | 59 | 19% | even |
| Media & content | 59 | 9% | 17 | 5% | Google Play |
| Manufacturing & industry | 25 | 4% | 85 | 27% | TikTok Shop |
| Consumer services & leisure | 20 | 3% | 8 | 3% | even |
| Commerce & trade | 18 | 3% | 101 | 32% | TikTok Shop |
| Public, community & associations | 10 | 2% | 6 | 2% | even |
| Automotive | 7 | 1% | 2 | 1% | even |
| Health care | 6 | 1% | 3 | 1% | even |
| Property & construction | 6 | 1% | – | – | outside top 12 |
| Utilities & infrastructure | 6 | 1% | 2 | 1% | even |
| Hospitality & travel | 4 | 1% | 2 | 1% | even |
| Transport, logistics & rental | – | – | 3 | 1% | outside top 12 |
| Segment | Google Play | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| United States | 307 | 48% | 184 | 58% | TikTok Shop |
| India | 56 | 9% | – | – | outside top 12 |
| United Kingdom | 38 | 6% | 25 | 8% | even |
| Canada | 19 | 3% | 8 | 3% | even |
| Germany | 16 | 3% | 25 | 8% | TikTok Shop |
| France | 14 | 2% | 6 | 2% | even |
| Brazil | 12 | 2% | 7 | 2% | even |
| Sweden | 12 | 2% | – | – | outside top 12 |
| Australia | 11 | 2% | 3 | 1% | even |
| Spain | 11 | 2% | – | – | outside top 12 |
| Poland | 10 | 2% | – | – | outside top 12 |
| Italy | 9 | 1% | – | – | outside top 12 |
| Singapore | – | – | 8 | 3% | outside top 12 |
| MY | – | – | 6 | 2% | outside top 12 |
| PH | – | – | 5 | 2% | outside top 12 |
| TH | – | – | 5 | 2% | outside top 12 |
| ID | – | – | 4 | 1% | outside top 12 |
| Segment | Google Play | share | TikTok Shop | share | Leans |
|---|---|---|---|---|---|
| Software engineering | 2,168 | 70% | 10 | 1% | Google Play |
| Marketing & communications | 135 | 4% | 677 | 51% | TikTok Shop |
| Product, program & project management | 95 | 3% | 20 | 2% | even |
| IT operations & business systems | 93 | 3% | 6 | 0% | Google Play |
| Data & AI | 63 | 2% | 13 | 1% | even |
| Legal, compliance & risk | 60 | 2% | 3 | 0% | even |
| Design & UX | 52 | 2% | 31 | 2% | even |
| Customer service & success | 32 | 1% | 22 | 2% | even |
| Sales | 21 | 1% | 108 | 8% | TikTok Shop |
| arts media and entertainment | 20 | 1% | 38 | 3% | TikTok Shop |
| Business development & strategy | 17 | 1% | 50 | 4% | TikTok Shop |
| Finance & accounting | 17 | 1% | 24 | 2% | even |
| Engineering (non-software) | 14 | 0% | 4 | 0% | even |
| Unclassified | 13 | 0% | 4 | 0% | even |
| manufacturing and production | 8 | 0% | – | – | outside top 12 |
| logistics warehouse and transport | 7 | 0% | 19 | 1% | even |
| Administration & office | 4 | 0% | 2 | 0% | even |
| Education & training | 4 | 0% | 1 | 0% | even |
| General management & consulting | 4 | 0% | 10 | 1% | even |
| Human resources | 4 | 0% | 3 | 0% | even |
| Quality, safety & environment | 4 | 0% | 4 | 0% | even |
| construction and civil | 2 | 0% | – | – | outside top 12 |
| hospitality and food service | 2 | 0% | – | – | outside top 12 |
| real estate and property | 2 | 0% | 3 | 0% | even |
| Retail & store operations | 2 | 0% | 35 | 3% | TikTok Shop |
| agriculture and environment | 1 | 0% | – | – | outside top 12 |
| facilities cleaning and security | 1 | 0% | – | – | outside top 12 |
| public safety and protective services | 1 | 0% | 1 | 0% | even |
| research and science | 1 | 0% | – | – | outside top 12 |
| social care and community | 1 | 0% | 1 | 0% | even |
| procurement and purchasing | – | – | 7 | 1% | outside top 12 |
The companies behind each column
Companies using Google Play →
Companies using TikTok Shop →
consumer platforms marketplaces ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
TikTok Shop is named by 315 companies in job postings and Google Play by 639; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/google-play-vs-tiktok-shop)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Google Play vs TikTok Shop: questions
Which is more used, Google Play or TikTok Shop?
By companies naming it in their own job postings, Google Play (639) over TikTok Shop (315). By website-and-DNS footprint, TikTok Shop (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Google Play?
62% of Google Play companies have 2 to 200 employees, against 46% for TikTok Shop. 17% of Google Play companies have over 1,000 employees, against 22% for TikTok Shop.
Do companies run both?
0 companies name both in their postings, usually Google Play in marketing and TikTok Shop in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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Every company on either tool,
with the person who owns it
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