Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGreat Expectations VS Microsoft Purview_
As of 4 November 2026, Microsoft Purview is named by 1,328 companies and Great Expectations by 287; Great Expectations skews to companies under 200 people (39% vs 26%), Microsoft Purview to companies over 1,000 (45% vs 33%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Great Expectations's script and mail records show on hundreds of thousands of small sites, Microsoft Purview rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Great Expectations: 2–200 employees
- 39%
- Microsoft Purview: 2–200 employees
- 26%
- Great Expectations: 1,000+ employees
- 33%
- Microsoft Purview: 1,000+ employees
- 45%
- Postings per company, 90 days
- 1.8 · 2.5
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Great Expectations | share | Microsoft Purview | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 8 | 3% | 12 | 1% | even |
| 2-10 employees | 18 | 6% | 48 | 4% | Great Expectations |
| 11-50 employees | 36 | 13% | 101 | 8% | Great Expectations |
| 51-200 employees | 59 | 21% | 197 | 15% | Great Expectations |
| 201-500 employees | 34 | 12% | 199 | 15% | Microsoft Purview |
| 501-1000 employees | 36 | 13% | 177 | 13% | even |
| 1001-5000 employees | 50 | 17% | 279 | 21% | Microsoft Purview |
| 5001-10000 employees | 16 | 6% | 104 | 8% | Microsoft Purview |
| 10,001+ employees | 30 | 10% | 211 | 16% | Microsoft Purview |
| Segment | Great Expectations | share | Microsoft Purview | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 136 | 47% | 405 | 30% | Great Expectations |
| Business & finance services | 61 | 21% | 370 | 28% | Microsoft Purview |
| Manufacturing & industry | 19 | 7% | 164 | 12% | Microsoft Purview |
| Commerce & trade | 17 | 6% | 37 | 3% | Great Expectations |
| Utilities & infrastructure | 12 | 4% | 58 | 4% | even |
| Public, community & associations | 9 | 3% | 74 | 6% | Microsoft Purview |
| Media & content | 8 | 3% | 20 | 2% | even |
| Consumer services & leisure | 7 | 2% | 36 | 3% | even |
| Health care | 5 | 2% | 54 | 4% | Microsoft Purview |
| Hospitality & travel | 5 | 2% | 18 | 1% | even |
| Property & construction | 3 | 1% | 45 | 3% | Microsoft Purview |
| Transport, logistics & rental | 3 | 1% | 31 | 2% | even |
| Segment | Great Expectations | share | Microsoft Purview | share | Leans |
|---|---|---|---|---|---|
| United States | 192 | 67% | 736 | 55% | Great Expectations |
| United Kingdom | 20 | 7% | 119 | 9% | even |
| France | 10 | 3% | 35 | 3% | even |
| Canada | 6 | 2% | 69 | 5% | Microsoft Purview |
| Germany | 6 | 2% | 61 | 5% | Microsoft Purview |
| Brazil | 5 | 2% | 16 | 1% | even |
| India | 5 | 2% | – | – | outside top 12 |
| Australia | 4 | 1% | 35 | 3% | even |
| Belgium | 4 | 1% | 16 | 1% | even |
| Sweden | 4 | 1% | 22 | 2% | even |
| Netherlands | 3 | 1% | 31 | 2% | even |
| Switzerland | 2 | 1% | – | – | outside top 12 |
| Spain | – | – | 17 | 1% | outside top 12 |
| Denmark | – | – | 12 | 1% | outside top 12 |
| Segment | Great Expectations | share | Microsoft Purview | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 389 | 62% | 1,147 | 29% | Great Expectations |
| Software engineering | 64 | 10% | 76 | 2% | Great Expectations |
| IT operations & business systems | 23 | 4% | 1,838 | 47% | Microsoft Purview |
| Engineering (non-software) | 22 | 3% | 34 | 1% | Great Expectations |
| Quality, safety & environment | 17 | 3% | 2 | 0% | Great Expectations |
| Product, program & project management | 10 | 2% | 57 | 1% | even |
| Legal, compliance & risk | 6 | 1% | 49 | 1% | even |
| skilled trades and field service | 5 | 1% | 1 | 0% | even |
| Sales | 4 | 1% | 97 | 2% | even |
| Customer service & success | 2 | 0% | 11 | 0% | even |
| real estate and property | 2 | 0% | – | – | outside top 12 |
| Education & training | 1 | 0% | 3 | 0% | even |
| Finance & accounting | 1 | 0% | 7 | 0% | even |
| General management & consulting | 1 | 0% | 52 | 1% | even |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| personal care and wellness | 1 | 0% | – | – | outside top 12 |
| research and science | 1 | 0% | 5 | 0% | even |
| Administration & office | – | – | 15 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 13 | 0% | outside top 12 |
| Marketing & communications | – | – | 11 | 0% | outside top 12 |
| Business development & strategy | – | – | 10 | 0% | outside top 12 |
| Unclassified | – | – | 8 | 0% | outside top 12 |
| Human resources | – | – | 5 | 0% | outside top 12 |
| construction and civil | – | – | 2 | 0% | outside top 12 |
| healthcare clinical | – | – | 2 | 0% | outside top 12 |
| arts media and entertainment | – | – | 1 | 0% | outside top 12 |
| logistics warehouse and transport | – | – | 1 | 0% | outside top 12 |
| social care and community | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Great Expectations →
Companies using Microsoft Purview →
data governance quality mdm ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Purview is named by 1,328 companies in job postings and Great Expectations by 287; 28 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/great-expectations-vs-microsoft-purview)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Great Expectations vs Microsoft Purview: questions
Which is more used, Great Expectations or Microsoft Purview?
By companies naming it in their own job postings, Microsoft Purview (1,328) over Great Expectations (287). By website-and-DNS footprint, Microsoft Purview (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Great Expectations?
39% of Great Expectations companies have 2 to 200 employees, against 26% for Microsoft Purview. 33% of Great Expectations companies have over 1,000 employees, against 45% for Microsoft Purview.
Do companies run both?
28 companies name both in their postings, usually Great Expectations in marketing and Microsoft Purview in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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