Great Expectations VS Unity Catalog_
As of 4 November 2026, Unity Catalog is named by 835 companies and Great Expectations by 287; Great Expectations skews to companies under 200 people (39% vs 26%), Unity Catalog to companies over 1,000 (47% vs 33%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Great Expectations's script and mail records show on hundreds of thousands of small sites, Unity Catalog rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Great Expectations: 2–200 employees
- 39%
- Unity Catalog: 2–200 employees
- 26%
- Great Expectations: 1,000+ employees
- 33%
- Unity Catalog: 1,000+ employees
- 47%
- Postings per company, 90 days
- 1.8 · 4.8
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Great Expectations | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 8 | 3% | 17 | 2% | even |
| 2-10 employees | 18 | 6% | 28 | 3% | Great Expectations |
| 11-50 employees | 36 | 13% | 54 | 6% | Great Expectations |
| 51-200 employees | 59 | 21% | 134 | 16% | Great Expectations |
| 201-500 employees | 34 | 12% | 102 | 12% | even |
| 501-1000 employees | 36 | 13% | 107 | 13% | even |
| 1001-5000 employees | 50 | 17% | 154 | 18% | even |
| 5001-10000 employees | 16 | 6% | 61 | 7% | even |
| 10,001+ employees | 30 | 10% | 178 | 21% | Unity Catalog |
| Segment | Great Expectations | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 136 | 47% | 307 | 37% | Great Expectations |
| Business & finance services | 61 | 21% | 215 | 26% | Unity Catalog |
| Manufacturing & industry | 19 | 7% | 101 | 12% | Unity Catalog |
| Commerce & trade | 17 | 6% | 33 | 4% | even |
| Utilities & infrastructure | 12 | 4% | 26 | 3% | even |
| Public, community & associations | 9 | 3% | 22 | 3% | even |
| Media & content | 8 | 3% | 19 | 2% | even |
| Consumer services & leisure | 7 | 2% | 21 | 3% | even |
| Health care | 5 | 2% | 21 | 3% | even |
| Hospitality & travel | 5 | 2% | – | – | outside top 12 |
| Property & construction | 3 | 1% | 23 | 3% | even |
| Transport, logistics & rental | 3 | 1% | 18 | 2% | even |
| Automotive | – | – | 15 | 2% | outside top 12 |
| Segment | Great Expectations | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| United States | 192 | 67% | 495 | 59% | Great Expectations |
| United Kingdom | 20 | 7% | 52 | 6% | even |
| France | 10 | 3% | 20 | 2% | even |
| Canada | 6 | 2% | 34 | 4% | even |
| Germany | 6 | 2% | 33 | 4% | even |
| Brazil | 5 | 2% | 19 | 2% | even |
| India | 5 | 2% | 16 | 2% | even |
| Australia | 4 | 1% | 18 | 2% | even |
| Belgium | 4 | 1% | 10 | 1% | even |
| Sweden | 4 | 1% | 14 | 2% | even |
| Netherlands | 3 | 1% | 13 | 2% | even |
| Switzerland | 2 | 1% | 10 | 1% | even |
| Segment | Great Expectations | share | Unity Catalog | share | Leans |
|---|---|---|---|---|---|
| Data & AI | 389 | 62% | 2,601 | 53% | Great Expectations |
| Software engineering | 64 | 10% | 614 | 12% | Unity Catalog |
| IT operations & business systems | 23 | 4% | 348 | 7% | Unity Catalog |
| Engineering (non-software) | 22 | 3% | 13 | 0% | Great Expectations |
| Quality, safety & environment | 17 | 3% | 5 | 0% | Great Expectations |
| Product, program & project management | 10 | 2% | 138 | 3% | even |
| Legal, compliance & risk | 6 | 1% | 22 | 0% | even |
| skilled trades and field service | 5 | 1% | – | – | outside top 12 |
| Sales | 4 | 1% | 534 | 11% | Unity Catalog |
| Customer service & success | 2 | 0% | 27 | 1% | even |
| real estate and property | 2 | 0% | – | – | outside top 12 |
| Education & training | 1 | 0% | – | – | outside top 12 |
| Finance & accounting | 1 | 0% | 23 | 0% | even |
| General management & consulting | 1 | 0% | 23 | 0% | even |
| hospitality and food service | 1 | 0% | 1 | 0% | even |
| personal care and wellness | 1 | 0% | – | – | outside top 12 |
| research and science | 1 | 0% | – | – | outside top 12 |
| Human resources | – | – | 31 | 1% | outside top 12 |
| Marketing & communications | – | – | 28 | 1% | outside top 12 |
| Business development & strategy | – | – | 24 | 0% | outside top 12 |
| Design & UX | – | – | 11 | 0% | outside top 12 |
| Administration & office | – | – | 7 | 0% | outside top 12 |
| arts media and entertainment | – | – | 4 | 0% | outside top 12 |
| Travel, leisure & events | – | – | 4 | 0% | outside top 12 |
| facilities cleaning and security | – | – | 3 | 0% | outside top 12 |
| Unclassified | – | – | 3 | 0% | outside top 12 |
| procurement and purchasing | – | – | 2 | 0% | outside top 12 |
| construction and civil | – | – | 1 | 0% | outside top 12 |
| healthcare clinical | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Great Expectations →
Companies using Unity Catalog →
data governance quality mdm ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Unity Catalog is named by 835 companies in job postings and Great Expectations by 287; 66 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/great-expectations-vs-unity-catalog)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Great Expectations vs Unity Catalog: questions
Which is more used, Great Expectations or Unity Catalog?
By companies naming it in their own job postings, Unity Catalog (835) over Great Expectations (287). By website-and-DNS footprint, Unity Catalog (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Great Expectations?
39% of Great Expectations companies have 2 to 200 employees, against 26% for Unity Catalog. 33% of Great Expectations companies have over 1,000 employees, against 47% for Unity Catalog.
Do companies run both?
66 companies name both in their postings, usually Great Expectations in marketing and Unity Catalog in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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