Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEGuru VS Microsoft Loop_
As of 4 November 2026, Microsoft Loop is named by 154 companies and Guru by 151; Guru skews to companies under 200 people (52% vs 34%), Microsoft Loop to companies over 1,000 (45% vs 22%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Guru's script and mail records show on hundreds of thousands of small sites, Microsoft Loop rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Guru: 2–200 employees
- 52%
- Microsoft Loop: 2–200 employees
- 34%
- Guru: 1,000+ employees
- 22%
- Microsoft Loop: 1,000+ employees
- 45%
- Postings per company, 90 days
- 1.9 · 2.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Guru | share | Microsoft Loop | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 4 | 3% | 5 | 3% | even |
| 2-10 employees | 11 | 7% | 7 | 5% | Guru |
| 11-50 employees | 33 | 22% | 19 | 12% | Guru |
| 51-200 employees | 35 | 23% | 26 | 17% | Guru |
| 201-500 employees | 20 | 13% | 17 | 11% | Guru |
| 501-1000 employees | 15 | 10% | 10 | 6% | Guru |
| 1001-5000 employees | 21 | 14% | 28 | 18% | Microsoft Loop |
| 5001-10000 employees | 5 | 3% | 8 | 5% | even |
| 10,001+ employees | 7 | 5% | 34 | 22% | Microsoft Loop |
| Segment | Guru | share | Microsoft Loop | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 62 | 41% | 22 | 14% | Guru |
| Manufacturing & industry | 21 | 14% | 37 | 24% | Microsoft Loop |
| Business & finance services | 20 | 13% | 28 | 18% | Microsoft Loop |
| Consumer services & leisure | 15 | 10% | 8 | 5% | Guru |
| Commerce & trade | 8 | 5% | 14 | 9% | Microsoft Loop |
| Media & content | 7 | 5% | 8 | 5% | even |
| Health care | 5 | 3% | 9 | 6% | Microsoft Loop |
| Utilities & infrastructure | 4 | 3% | 4 | 3% | even |
| Public, community & associations | 3 | 2% | 9 | 6% | Microsoft Loop |
| Automotive | 2 | 1% | 4 | 3% | even |
| Property & construction | 2 | 1% | 5 | 3% | even |
| Hospitality & travel | 1 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | – | – | 4 | 3% | outside top 12 |
| Segment | Guru | share | Microsoft Loop | share | Leans |
|---|---|---|---|---|---|
| United States | 88 | 58% | 93 | 60% | Microsoft Loop |
| United Kingdom | 19 | 13% | 15 | 10% | Guru |
| India | 15 | 10% | – | – | outside top 12 |
| Sweden | 4 | 3% | – | – | outside top 12 |
| Canada | 3 | 2% | 7 | 5% | Microsoft Loop |
| Germany | 3 | 2% | 7 | 5% | Microsoft Loop |
| PK | 2 | 1% | – | – | outside top 12 |
| United Arab Emirates | 1 | 1% | 1 | 1% | even |
| Australia | 1 | 1% | 4 | 3% | even |
| Bulgaria | 1 | 1% | – | – | outside top 12 |
| Spain | 1 | 1% | – | – | outside top 12 |
| Hungary | 1 | 1% | 1 | 1% | even |
| France | – | – | 9 | 6% | outside top 12 |
| Japan | – | – | 5 | 3% | outside top 12 |
| Brazil | – | – | 2 | 1% | outside top 12 |
| China | – | – | 1 | 1% | outside top 12 |
| HK | – | – | 1 | 1% | outside top 12 |
| Segment | Guru | share | Microsoft Loop | share | Leans |
|---|---|---|---|---|---|
| Retail & store operations | 73 | 16% | 2 | 0% | Guru |
| Business development & strategy | 69 | 15% | 3 | 1% | Guru |
| Customer service & success | 57 | 13% | 18 | 4% | Guru |
| Sales | 41 | 9% | 14 | 3% | Guru |
| IT operations & business systems | 33 | 7% | 40 | 9% | even |
| Software engineering | 24 | 5% | 91 | 21% | Microsoft Loop |
| Product, program & project management | 17 | 4% | 32 | 7% | Microsoft Loop |
| Marketing & communications | 13 | 3% | 18 | 4% | even |
| Finance & accounting | 9 | 2% | 23 | 5% | Microsoft Loop |
| logistics warehouse and transport | 9 | 2% | 3 | 1% | even |
| Quality, safety & environment | 8 | 2% | 4 | 1% | even |
| Administration & office | 7 | 2% | 4 | 1% | even |
| Data & AI | 5 | 1% | 15 | 3% | Microsoft Loop |
| Education & training | 4 | 1% | 3 | 1% | even |
| healthcare clinical | 4 | 1% | 13 | 3% | Microsoft Loop |
| healthcare support and caregiving | 4 | 1% | 6 | 1% | even |
| Human resources | 3 | 1% | 5 | 1% | even |
| construction and civil | 2 | 0% | – | – | outside top 12 |
| Design & UX | 2 | 0% | 3 | 1% | even |
| Engineering (non-software) | 2 | 0% | 42 | 10% | Microsoft Loop |
| General management & consulting | 2 | 0% | 4 | 1% | even |
| Legal, compliance & risk | 2 | 0% | – | – | outside top 12 |
| skilled trades and field service | 2 | 0% | 8 | 2% | even |
| Unclassified | 2 | 0% | 1 | 0% | even |
| arts media and entertainment | 1 | 0% | – | – | outside top 12 |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| procurement and purchasing | – | – | 1 | 0% | outside top 12 |
| research and science | – | – | 1 | 0% | outside top 12 |
| social care and community | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Guru →
Companies using Microsoft Loop →
knowledge base wiki ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Microsoft Loop is named by 154 companies in job postings and Guru by 151; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/guru-vs-microsoft-loop)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Guru vs Microsoft Loop: questions
Which is more used, Guru or Microsoft Loop?
By companies naming it in their own job postings, Microsoft Loop (154) over Guru (151). By website-and-DNS footprint, Microsoft Loop (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Guru?
52% of Guru companies have 2 to 200 employees, against 34% for Microsoft Loop. 22% of Guru companies have over 1,000 employees, against 45% for Microsoft Loop.
Do companies run both?
0 companies name both in their postings, usually Guru in marketing and Microsoft Loop in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.
Every company on either tool,
with the person who owns it
Filter on Guru or Microsoft Loop, and get 1,000 records free.