Shipvane · 4 AE roles
Marco E. · joined Cargolio
Fleetora · first roles in DEHootsuite VS Sprout Social_
As of 4 November 2026, Sprout Social is named by 562 companies and Hootsuite by 789; Hootsuite skews to companies under 200 people (58% vs 45%), Sprout Social to companies over 1,000 (28% vs 19%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Hootsuite's script and mail records show on hundreds of thousands of small sites, Sprout Social rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Hootsuite: 2–200 employees
- 58%
- Sprout Social: 2–200 employees
- 45%
- Hootsuite: 1,000+ employees
- 19%
- Sprout Social: 1,000+ employees
- 28%
- Postings per company, 90 days
- 4.5 · 3.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Hootsuite | share | Sprout Social | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 45 | 6% | 23 | 4% | even |
| 2-10 employees | 135 | 17% | 47 | 8% | Hootsuite |
| 11-50 employees | 187 | 24% | 99 | 18% | Hootsuite |
| 51-200 employees | 134 | 17% | 108 | 19% | Sprout Social |
| 201-500 employees | 83 | 11% | 72 | 13% | Sprout Social |
| 501-1000 employees | 55 | 7% | 56 | 10% | Sprout Social |
| 1001-5000 employees | 90 | 11% | 89 | 16% | Sprout Social |
| 5001-10000 employees | 24 | 3% | 29 | 5% | Sprout Social |
| 10,001+ employees | 36 | 5% | 39 | 7% | Sprout Social |
| Segment | Hootsuite | share | Sprout Social | share | Leans |
|---|---|---|---|---|---|
| Business & finance services | 265 | 34% | 159 | 28% | Hootsuite |
| Technology & software | 154 | 20% | 99 | 18% | even |
| Public, community & associations | 85 | 11% | 52 | 9% | even |
| Media & content | 65 | 8% | 46 | 8% | even |
| Consumer services & leisure | 64 | 8% | 50 | 9% | even |
| Manufacturing & industry | 49 | 6% | 40 | 7% | even |
| Commerce & trade | 32 | 4% | 46 | 8% | Sprout Social |
| Health care | 23 | 3% | 17 | 3% | even |
| Hospitality & travel | 23 | 3% | 25 | 4% | even |
| Property & construction | 16 | 2% | 13 | 2% | even |
| Transport, logistics & rental | 7 | 1% | – | – | outside top 12 |
| Automotive | 5 | 1% | 8 | 1% | even |
| Utilities & infrastructure | – | – | 4 | 1% | outside top 12 |
| Segment | Hootsuite | share | Sprout Social | share | Leans |
|---|---|---|---|---|---|
| United States | 472 | 60% | 423 | 75% | Sprout Social |
| United Kingdom | 65 | 8% | 36 | 6% | even |
| India | 43 | 5% | 11 | 2% | Hootsuite |
| Canada | 34 | 4% | 22 | 4% | even |
| Germany | 30 | 4% | 11 | 2% | even |
| France | 16 | 2% | – | – | outside top 12 |
| United Arab Emirates | 12 | 2% | 4 | 1% | even |
| Australia | 10 | 1% | 6 | 1% | even |
| NG | 8 | 1% | 3 | 1% | even |
| Spain | 6 | 1% | 5 | 1% | even |
| Italy | 6 | 1% | 3 | 1% | even |
| Belgium | 5 | 1% | 2 | 0% | even |
| Singapore | – | – | 3 | 1% | outside top 12 |
| Segment | Hootsuite | share | Sprout Social | share | Leans |
|---|---|---|---|---|---|
| Marketing & communications | 3,342 | 81% | 1,780 | 92% | Sprout Social |
| Administration & office | 94 | 2% | 4 | 0% | Hootsuite |
| real estate and property | 48 | 1% | 22 | 1% | even |
| Unclassified | 25 | 1% | 2 | 0% | even |
| Sales | 19 | 0% | 7 | 0% | even |
| Business development & strategy | 17 | 0% | 2 | 0% | even |
| Design & UX | 17 | 0% | 5 | 0% | even |
| arts media and entertainment | 11 | 0% | 10 | 1% | even |
| Product, program & project management | 8 | 0% | 7 | 0% | even |
| Education & training | 5 | 0% | 3 | 0% | even |
| social care and community | 5 | 0% | 3 | 0% | even |
| Software engineering | 4 | 0% | – | – | outside top 12 |
| Customer service & success | 3 | 0% | 2 | 0% | even |
| Finance & accounting | 3 | 0% | 2 | 0% | even |
| research and science | 3 | 0% | – | – | outside top 12 |
| IT operations & business systems | 2 | 0% | 1 | 0% | even |
| Travel, leisure & events | 2 | 0% | – | – | outside top 12 |
| Data & AI | 1 | 0% | 4 | 0% | even |
| General management & consulting | – | – | 1 | 0% | outside top 12 |
| manufacturing and production | – | – | 1 | 0% | outside top 12 |
| Retail & store operations | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Hootsuite →
Companies using Sprout Social →
social media monitoring ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Sprout Social is named by 562 companies in job postings and Hootsuite by 789; 306 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/hootsuite-vs-sprout-social)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Hootsuite vs Sprout Social: questions
Which is more used, Hootsuite or Sprout Social?
By companies naming it in their own job postings, Hootsuite (789) over Sprout Social (562). By website-and-DNS footprint, Sprout Social (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Hootsuite?
58% of Hootsuite companies have 2 to 200 employees, against 45% for Sprout Social. 19% of Hootsuite companies have over 1,000 employees, against 28% for Sprout Social.
Do companies run both?
306 companies name both in their postings, usually Hootsuite in marketing and Sprout Social in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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