Start free
Compare · Professional networks

Instagram VS TikTok_

As of 4 November 2026, TikTok is named by 6,114 companies and Instagram by 8,518; Instagram skews to companies under 200 people (61% vs 59%), TikTok to companies over 1,000 (15% vs 15%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Instagram's script and mail records show on hundreds of thousands of small sites, TikTok rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Instagram: 2–200 employees
61%
TikTok: 2–200 employees
59%
Instagram: 1,000+ employees
15%
TikTok: 1,000+ employees
15%
Postings per company, 90 days
2.3 · 2.4
Website or DNS footprint
0 · 23,443
8,518companies name Instagram
6,114companies name TikTok
5,427name both
19,267 · 14,579postings in 90 days, Instagram · TikTok
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentInstagramshareTikTokshareLeans
Self-employed5567%4808%even
2-10 employees1,55718%98116%Instagram
11-50 employees1,98023%1,37422%even
51-200 employees1,69420%1,26921%even
201-500 employees94111%70812%even
501-1000 employees5516%4047%even
1001-5000 employees6928%5088%even
5001-10000 employees1812%1302%even
10,001+ employees3664%2604%even
By industry
SegmentInstagramshareTikTokshareLeans
Business & finance services1,89822%1,50525%TikTok
Technology & software1,08113%85114%even
Consumer services & leisure92311%5559%even
Commerce & trade91911%85014%TikTok
Public, community & associations7549%3175%Instagram
Media & content7499%64211%even
Manufacturing & industry6708%4938%even
Property & construction4746%2123%Instagram
Health care3274%1803%even
Hospitality & travel3064%2294%even
Automotive2022%1432%even
Transport, logistics & rental1171%701%even
By country
SegmentInstagramshareTikTokshareLeans
United States3,73144%2,73345%even
Germany1,31415%88514%even
United Kingdom4996%4197%even
India3644%––outside top 12
France3064%2244%even
Netherlands2503%1973%even
Canada2373%1442%even
Brazil1181%871%even
Australia1161%881%even
Singapore981%731%even
Italy951%621%even
Poland871%671%even
Spain––631%outside top 12
Postings by team (share of each tool's postings)
SegmentInstagramshareTikTokshareLeans
Marketing & communications16,64165%12,47466%even
arts media and entertainment1,6486%1,5868%even
Design & UX1,0484%8074%even
Sales5202%3262%even
real estate and property3811%1641%even
Administration & office3151%981%even
Retail & store operations2751%1281%even
Business development & strategy2531%1701%even
Customer service & success2161%1041%even
Unclassified1841%1371%even
personal care and wellness1781%140%even
Product, program & project management1591%1271%even
Human resources1441%860%even
Travel, leisure & events1381%670%even
social care and community1200%560%even
Software engineering1160%1091%even
Education & training1010%290%even
Data & AI1000%1641%even
hospitality and food service520%360%even
General management & consulting480%300%even
IT operations & business systems380%180%even
skilled trades and field service300%300%even
construction and civil280%70%even
Finance & accounting240%240%even
healthcare clinical240%50%even
Engineering (non-software)210%80%even
Legal, compliance & risk190%170%even
manufacturing and production190%180%even
research and science110%70%even
logistics warehouse and transport90%190%even
Go deeper

The companies behind each column

Companies using Instagram →
Companies using TikTok →
Professional networks ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

TikTok is named by 6,114 companies in job postings and Instagram by 8,518; 5,427 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/instagram-vs-tiktok)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Instagram vs TikTok: questions

Which is more used, Instagram or TikTok?

By companies naming it in their own job postings, Instagram (8,518) over TikTok (6,114). By website-and-DNS footprint, TikTok (23,443 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Instagram?

61% of Instagram companies have 2 to 200 employees, against 59% for TikTok. 15% of Instagram companies have over 1,000 employees, against 15% for TikTok.

Do companies run both?

5,427 companies name both in their postings, usually Instagram in marketing and TikTok in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

Get either list your way

The same data as a search, over MCP and the API, as bulk files, or pushed to you as it changes.

SearchCompany searchFilter on what a company actually does→SearchPeople searchDecision makers, normalized and verified→MCP and APICompanies over MCP and APICount, search and export from your agent→DatasetCompany and People datasetThe whole market in your warehouse→DataCoverage by countryCheck your market before you start→SearchLocal businessesThe same database, by category and city→

Every company on either tool,
with the person who owns it

Filter on Instagram or TikTok, and get 1,000 records free.

Start free with 1,000 records
  1. 01Sign up, no card
  2. 02Connect Claude, ChatGPT or an API key
  3. 03Ask for your market, 1,000 records free