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Fleetora · first roles in DE
Instantly VS lemlist_
As of 4 November 2026, lemlist is named by 202 companies and Instantly by 161; Instantly skews to companies under 200 people (78% vs 80%), lemlist to companies over 1,000 (5% vs 3%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Instantly's script and mail records show on hundreds of thousands of small sites, lemlist rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Instantly: 2–200 employees
- 78%
- lemlist: 2–200 employees
- 80%
- Instantly: 1,000+ employees
- 3%
- lemlist: 1,000+ employees
- 5%
- Postings per company, 90 days
- 3.8 · 1.5
- Website or DNS footprint
- 596 · 3,706
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Instantly | share | lemlist | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 16 | 10% | 11 | 5% | Instantly |
| 2-10 employees | 37 | 23% | 48 | 24% | even |
| 11-50 employees | 55 | 34% | 66 | 33% | even |
| 51-200 employees | 34 | 21% | 48 | 24% | lemlist |
| 201-500 employees | 9 | 6% | 13 | 6% | even |
| 501-1000 employees | 5 | 3% | 6 | 3% | even |
| 1001-5000 employees | 3 | 2% | 7 | 3% | even |
| 10,001+ employees | 2 | 1% | 3 | 1% | even |
| Segment | Instantly | share | lemlist | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 96 | 60% | 128 | 63% | lemlist |
| Business & finance services | 44 | 27% | 48 | 24% | Instantly |
| Media & content | 4 | 2% | 5 | 2% | even |
| Public, community & associations | 3 | 2% | – | – | outside top 12 |
| Manufacturing & industry | 3 | 2% | 5 | 2% | even |
| Property & construction | 3 | 2% | 2 | 1% | even |
| Transport, logistics & rental | 3 | 2% | 2 | 1% | even |
| Automotive | 1 | 1% | 2 | 1% | even |
| Commerce & trade | 1 | 1% | 1 | 0% | even |
| Consumer services & leisure | 1 | 1% | 4 | 2% | even |
| Health care | 1 | 1% | – | – | outside top 12 |
| Hospitality & travel | 1 | 1% | 1 | 0% | even |
| Utilities & infrastructure | – | – | 4 | 2% | outside top 12 |
| Segment | Instantly | share | lemlist | share | Leans |
|---|---|---|---|---|---|
| United States | 99 | 61% | 91 | 45% | Instantly |
| United Kingdom | 19 | 12% | 12 | 6% | Instantly |
| India | 7 | 4% | 10 | 5% | even |
| Canada | 5 | 3% | 4 | 2% | even |
| Germany | 3 | 2% | 16 | 8% | lemlist |
| PH | 3 | 2% | – | – | outside top 12 |
| Poland | 3 | 2% | 4 | 2% | even |
| Switzerland | 2 | 1% | – | – | outside top 12 |
| Spain | 2 | 1% | 2 | 1% | even |
| Netherlands | 2 | 1% | 8 | 4% | lemlist |
| New Zealand | 2 | 1% | – | – | outside top 12 |
| BD | 1 | 1% | – | – | outside top 12 |
| France | – | – | 33 | 16% | outside top 12 |
| Belgium | – | – | 5 | 2% | outside top 12 |
| Brazil | – | – | 2 | 1% | outside top 12 |
| United Arab Emirates | – | – | 1 | 0% | outside top 12 |
| Segment | Instantly | share | lemlist | share | Leans |
|---|---|---|---|---|---|
| Sales | 188 | 25% | 274 | 64% | lemlist |
| Software engineering | 170 | 23% | 3 | 1% | Instantly |
| IT operations & business systems | 97 | 13% | – | – | outside top 12 |
| Data & AI | 88 | 12% | 8 | 2% | Instantly |
| Marketing & communications | 67 | 9% | 62 | 14% | lemlist |
| Product, program & project management | 27 | 4% | 4 | 1% | Instantly |
| Business development & strategy | 16 | 2% | 27 | 6% | lemlist |
| Customer service & success | 8 | 1% | 6 | 1% | even |
| Engineering (non-software) | 6 | 1% | 1 | 0% | even |
| logistics warehouse and transport | 6 | 1% | – | – | outside top 12 |
| Finance & accounting | 5 | 1% | 2 | 0% | even |
| Legal, compliance & risk | 4 | 1% | – | – | outside top 12 |
| Unclassified | 4 | 1% | 1 | 0% | even |
| healthcare clinical | 3 | 0% | – | – | outside top 12 |
| General management & consulting | 2 | 0% | 1 | 0% | even |
| healthcare support and caregiving | 1 | 0% | – | – | outside top 12 |
| hospitality and food service | 1 | 0% | – | – | outside top 12 |
| skilled trades and field service | 1 | 0% | – | – | outside top 12 |
| social care and community | 1 | 0% | 1 | 0% | even |
| Design & UX | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Instantly →
Companies using lemlist →
Sales engagement ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
lemlist is named by 202 companies in job postings and Instantly by 161; 0 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/instantly-vs-lemlist)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Instantly vs lemlist: questions
Which is more used, Instantly or lemlist?
By companies naming it in their own job postings, lemlist (202) over Instantly (161). By website-and-DNS footprint, lemlist (3,706 vs 596), because its scripts and mail records sit on many small company sites.
Who chooses Instantly?
78% of Instantly companies have 2 to 200 employees, against 80% for lemlist. 3% of Instantly companies have over 1,000 employees, against 5% for lemlist.
Do companies run both?
0 companies name both in their postings, usually Instantly in marketing and lemlist in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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with the person who owns it
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