Jira Service Management VS ServiceNow Service Mapping
As of 30 October 2026, ServiceNow Service Mapping is named by 111 companies and Jira Service Management by 769; Jira Service Management skews to companies under 200 people (36% vs 19%), ServiceNow Service Mapping to companies over 1,000 (66% vs 34%).
As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Jira Service Management's script and mail records show on hundreds of thousands of small sites, ServiceNow Service Mapping rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- Jira Service Management: 2–200 employees
- 36%
- ServiceNow Service Mapping: 2–200 employees
- 19%
- Jira Service Management: 1,000+ employees
- 34%
- ServiceNow Service Mapping: 1,000+ employees
- 66%
- Postings per company, 90 days
- 2.0 · 3.4
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | Jira Service Management | share | ServiceNow Service Mapping | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 3 | 0% | – | – | outside top 12 |
| 2-10 employees | 42 | 5% | 4 | 4% | even |
| 11-50 employees | 57 | 7% | 7 | 6% | even |
| 51-200 employees | 180 | 23% | 10 | 9% | Jira Service Management |
| 201-500 employees | 122 | 16% | 9 | 8% | Jira Service Management |
| 501-1000 employees | 107 | 14% | 8 | 7% | Jira Service Management |
| 1001-5000 employees | 181 | 24% | 27 | 24% | even |
| 5001-10000 employees | 30 | 4% | 10 | 9% | ServiceNow Service Mapping |
| 10,001+ employees | 47 | 6% | 36 | 32% | ServiceNow Service Mapping |
| Segment | Jira Service Management | share | ServiceNow Service Mapping | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 341 | 44% | 37 | 33% | Jira Service Management |
| Business & finance services | 161 | 21% | 25 | 23% | even |
| Manufacturing & industry | 101 | 13% | 16 | 14% | even |
| Media & content | 25 | 3% | 5 | 5% | even |
| Public, community & associations | 20 | 3% | 3 | 3% | even |
| Commerce & trade | 19 | 2% | 3 | 3% | even |
| Utilities & infrastructure | 19 | 2% | 10 | 9% | ServiceNow Service Mapping |
| Consumer services & leisure | 17 | 2% | – | – | outside top 12 |
| Property & construction | 15 | 2% | – | – | outside top 12 |
| Transport, logistics & rental | 14 | 2% | 1 | 1% | even |
| Health care | 13 | 2% | 7 | 6% | ServiceNow Service Mapping |
| Hospitality & travel | 11 | 1% | 2 | 2% | even |
| Agriculture & forestry | – | – | 1 | 1% | outside top 12 |
| Automotive | – | – | 1 | 1% | outside top 12 |
| Segment | Jira Service Management | share | ServiceNow Service Mapping | share | Leans |
|---|---|---|---|---|---|
| United States | 446 | 58% | 72 | 65% | ServiceNow Service Mapping |
| United Kingdom | 69 | 9% | 9 | 8% | even |
| Germany | 57 | 7% | 4 | 4% | Jira Service Management |
| Canada | 23 | 3% | 3 | 3% | even |
| France | 21 | 3% | 2 | 2% | even |
| Australia | 16 | 2% | 3 | 3% | even |
| Brazil | 16 | 2% | – | – | outside top 12 |
| Switzerland | 9 | 1% | – | – | outside top 12 |
| Netherlands | 9 | 1% | 4 | 4% | ServiceNow Service Mapping |
| Austria | 8 | 1% | – | – | outside top 12 |
| Spain | 8 | 1% | – | – | outside top 12 |
| India | 8 | 1% | 2 | 2% | even |
| Czechia | – | – | 2 | 2% | outside top 12 |
| Poland | – | – | 2 | 2% | outside top 12 |
| Singapore | – | – | 2 | 2% | outside top 12 |
| Belgium | – | – | 1 | 1% | outside top 12 |
| Segment | Jira Service Management | share | ServiceNow Service Mapping | share | Leans |
|---|---|---|---|---|---|
| IT operations & business systems | 1,021 | 52% | 201 | 43% | Jira Service Management |
| Customer service & success | 153 | 8% | – | – | outside top 12 |
| Software engineering | 137 | 7% | 153 | 33% | ServiceNow Service Mapping |
| Product, program & project management | 72 | 4% | 16 | 3% | even |
| Sales | 47 | 2% | – | – | outside top 12 |
| Engineering (non-software) | 39 | 2% | 5 | 1% | even |
| General management & consulting | 34 | 2% | 1 | 0% | even |
| Data & AI | 33 | 2% | 3 | 1% | even |
| Human resources | 20 | 1% | – | – | outside top 12 |
| Administration & office | 13 | 1% | 6 | 1% | even |
| Skilled trades and field service | 13 | 1% | – | – | outside top 12 |
| Marketing & communications | 6 | 0% | – | – | outside top 12 |
| Construction and civil | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using Jira Service Management →
Companies using ServiceNow Service Mapping →
itsm service desk ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
ServiceNow Service Mapping is named by 111 companies in job postings and Jira Service Management by 769; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/jira-service-management-vs-servicenow-service-mapping)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
Jira Service Management vs ServiceNow Service Mapping: questions
Which is more used, Jira Service Management or ServiceNow Service Mapping?
By companies naming it in their own job postings, Jira Service Management (769) over ServiceNow Service Mapping (111). By website-and-DNS footprint, ServiceNow Service Mapping (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses Jira Service Management?
36% of Jira Service Management companies have 2 to 200 employees, against 19% for ServiceNow Service Mapping. 34% of Jira Service Management companies have over 1,000 employees, against 66% for ServiceNow Service Mapping.
Do companies run both?
0 companies name both in their postings, usually Jira Service Management in marketing and ServiceNow Service Mapping in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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