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JSON Schema VS Model Context Protocol_

As of 30 October 2026, Model Context Protocol is named by 3,710 companies and JSON Schema by 127; JSON Schema skews to companies under 200 people (34% vs 42%), Model Context Protocol to companies over 1,000 (31% vs 35%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: JSON Schema's script and mail records show on hundreds of thousands of small sites, Model Context Protocol rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

JSON Schema: 2–200 employees
34%
Model Context Protocol: 2–200 employees
42%
JSON Schema: 1,000+ employees
35%
Model Context Protocol: 1,000+ employees
31%
Postings per company, 90 days
1.9 · 3.2
Website or DNS footprint
0 · 0
127companies name JSON Schema
3,710companies name Model Context Protocol
32name both
245 · 11,870postings in 90 days, JSON Schema · Model Context Protocol
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentJSON SchemashareModel Context ProtocolshareLeans
Self-employed54%642%JSON Schema
2-10 employees65%2527%Model Context Protocol
11-50 employees1915%49013%even
51-200 employees1814%80022%Model Context Protocol
201-500 employees2016%54815%even
501-1000 employees1512%40811%even
1001-5000 employees1512%61216%Model Context Protocol
5001-10000 employees86%1604%even
10,001+ employees2117%37610%JSON Schema
By industry
SegmentJSON SchemashareModel Context ProtocolshareLeans
Technology & software6854%1,93152%even
Business & finance services2318%78121%Model Context Protocol
Manufacturing & industry129%2767%JSON Schema
Public, community & associations54%822%even
Media & content54%1454%even
Health care32%672%even
Utilities & infrastructure32%852%even
Automotive22%301%even
Consumer services & leisure22%852%even
Transport, logistics & rental22%501%even
Commerce & trade11%993%even
Hospitality & travel11%––outside top 12
Property & construction––481%outside top 12
By country
SegmentJSON SchemashareModel Context ProtocolshareLeans
United States9071%2,39164%JSON Schema
United Kingdom129%2858%even
Australia43%411%JSON Schema
Canada43%1063%even
Brazil32%321%even
India22%521%even
Mexico22%––outside top 12
Singapore22%––outside top 12
Austria11%––outside top 12
Germany11%2126%Model Context Protocol
Denmark11%––outside top 12
France11%1033%even
Netherlands––521%outside top 12
Sweden––421%outside top 12
Spain––331%outside top 12
Poland––321%outside top 12
Postings by team (share of each tool's postings)
SegmentJSON SchemashareModel Context ProtocolshareLeans
Software engineering12942%4,10128%JSON Schema
Data & AI8828%4,80533%Model Context Protocol
IT operations & business systems206%1,44010%Model Context Protocol
Legal, compliance & risk41%––outside top 12
Engineering (non-software)31%2051%even
Product, program & project management31%6595%Model Context Protocol
Design & UX21%1091%even
Sales21%4613%Model Context Protocol
Administration & office10%––outside top 12
arts media and entertainment10%––outside top 12
Marketing & communications10%1711%even
real estate and property10%––outside top 12
Customer service & success––1461%outside top 12
General management & consulting––761%outside top 12
Finance & accounting––630%outside top 12
Business development & strategy––620%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Model Context Protocol is named by 3,710 companies in job postings and JSON Schema by 127; 32 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/json-schema-vs-model-context-protocol)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

JSON Schema vs Model Context Protocol: questions

Which is more used, JSON Schema or Model Context Protocol?

By companies naming it in their own job postings, Model Context Protocol (3,710) over JSON Schema (127). By website-and-DNS footprint, Model Context Protocol (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses JSON Schema?

34% of JSON Schema companies have 2 to 200 employees, against 42% for Model Context Protocol. 35% of JSON Schema companies have over 1,000 employees, against 31% for Model Context Protocol.

Do companies run both?

32 companies name both in their postings, usually JSON Schema in marketing and Model Context Protocol in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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