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JSON VS SOAP_

As of 4 November 2026, SOAP is named by 3,661 companies and JSON by 6,396; JSON skews to companies under 200 people (47% vs 39%), SOAP to companies over 1,000 (36% vs 28%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: JSON's script and mail records show on hundreds of thousands of small sites, SOAP rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

JSON: 2–200 employees
47%
SOAP: 2–200 employees
39%
JSON: 1,000+ employees
28%
SOAP: 1,000+ employees
36%
Postings per company, 90 days
3.1 · 2.8
Website or DNS footprint
0 · 0
6,396companies name JSON
3,661companies name SOAP
1,687name both
19,737 · 10,243postings in 90 days, JSON · SOAP
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentJSONshareSOAPshareLeans
Self-employed1332%752%even
2-10 employees4667%2366%even
11-50 employees1,12218%50114%JSON
51-200 employees1,44023%68319%JSON
201-500 employees83713%52714%even
501-1000 employees6019%3219%even
1001-5000 employees96215%63317%SOAP
5001-10000 employees2734%1925%even
10,001+ employees5629%49313%SOAP
By industry
SegmentJSONshareSOAPshareLeans
Technology & software3,05248%1,77348%even
Business & finance services1,35921%79822%even
Manufacturing & industry5599%3309%even
Commerce & trade2193%1043%even
Consumer services & leisure1883%1023%even
Media & content1773%812%even
Public, community & associations1703%832%even
Utilities & infrastructure1522%993%even
Transport, logistics & rental1252%672%even
Health care1222%882%even
Property & construction1182%491%even
Automotive771%––outside top 12
Hospitality & travel––431%outside top 12
By country
SegmentJSONshareSOAPshareLeans
United States3,53555%2,02955%even
United Kingdom3936%2086%even
India3596%1634%even
Germany3345%1795%even
Canada1823%1103%even
France1773%963%even
Australia1042%582%even
Brazil841%521%even
Netherlands841%471%even
Spain771%411%even
Italy711%391%even
Poland651%521%even
Postings by team (share of each tool's postings)
SegmentJSONshareSOAPshareLeans
Software engineering12,29844%9,45659%SOAP
IT operations & business systems2,78810%2,95719%SOAP
Data & AI2,1648%3202%JSON
Sales6932%851%even
Engineering (non-software)6442%1331%even
Product, program & project management5702%1761%even
Customer service & success4482%881%even
Quality, safety & environment2551%370%even
Finance & accounting2321%170%even
Marketing & communications1941%180%even
Unclassified1831%230%even
skilled trades and field service1400%20%even
manufacturing and production1360%––outside top 12
General management & consulting1260%750%even
logistics warehouse and transport1130%90%even
Design & UX1050%60%even
Human resources1010%260%even
research and science900%––outside top 12
Education & training870%70%even
Retail & store operations760%10%even
Legal, compliance & risk740%20%even
Administration & office680%70%even
Business development & strategy670%30%even
healthcare clinical640%4143%SOAP
arts media and entertainment550%20%even
construction and civil470%170%even
procurement and purchasing460%20%even
hospitality and food service380%50%even
healthcare support and caregiving220%30%even
social care and community100%30%even
personal care and wellness––160%outside top 12
agriculture and environment––70%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

SOAP is named by 3,661 companies in job postings and JSON by 6,396; 1,687 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/json-vs-soap)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

JSON vs SOAP: questions

Which is more used, JSON or SOAP?

By companies naming it in their own job postings, JSON (6,396) over SOAP (3,661). By website-and-DNS footprint, SOAP (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses JSON?

47% of JSON companies have 2 to 200 employees, against 39% for SOAP. 28% of JSON companies have over 1,000 employees, against 36% for SOAP.

Do companies run both?

1,687 companies name both in their postings, usually JSON in marketing and SOAP in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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