lemlist VS Nooks_
As of 4 November 2026, Nooks is named by 158 companies and lemlist by 202; lemlist skews to companies under 200 people (80% vs 59%), Nooks to companies over 1,000 (9% vs 5%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: lemlist's script and mail records show on hundreds of thousands of small sites, Nooks rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- lemlist: 2–200 employees
- 80%
- Nooks: 2–200 employees
- 59%
- lemlist: 1,000+ employees
- 5%
- Nooks: 1,000+ employees
- 9%
- Postings per company, 90 days
- 1.5 · 1.7
- Website or DNS footprint
- 3,706 · 167
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | lemlist | share | Nooks | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 11 | 5% | – | – | outside top 12 |
| 2-10 employees | 48 | 24% | 20 | 13% | lemlist |
| 11-50 employees | 66 | 33% | 34 | 22% | lemlist |
| 51-200 employees | 48 | 24% | 39 | 25% | even |
| 201-500 employees | 13 | 6% | 36 | 23% | Nooks |
| 501-1000 employees | 6 | 3% | 14 | 9% | Nooks |
| 1001-5000 employees | 7 | 3% | 15 | 9% | Nooks |
| 10,001+ employees | 3 | 1% | – | – | outside top 12 |
| Segment | lemlist | share | Nooks | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 128 | 63% | 135 | 85% | Nooks |
| Business & finance services | 48 | 24% | 10 | 6% | lemlist |
| Manufacturing & industry | 5 | 2% | 1 | 1% | even |
| Media & content | 5 | 2% | 4 | 3% | even |
| Consumer services & leisure | 4 | 2% | 4 | 3% | even |
| Utilities & infrastructure | 4 | 2% | – | – | outside top 12 |
| Automotive | 2 | 1% | – | – | outside top 12 |
| Property & construction | 2 | 1% | – | – | outside top 12 |
| Transport, logistics & rental | 2 | 1% | 2 | 1% | even |
| Commerce & trade | 1 | 0% | – | – | outside top 12 |
| Hospitality & travel | 1 | 0% | 1 | 1% | even |
| Health care | – | – | 1 | 1% | outside top 12 |
| Segment | lemlist | share | Nooks | share | Leans |
|---|---|---|---|---|---|
| United States | 91 | 45% | 139 | 88% | Nooks |
| France | 33 | 16% | – | – | outside top 12 |
| Germany | 16 | 8% | 2 | 1% | lemlist |
| United Kingdom | 12 | 6% | 11 | 7% | even |
| India | 10 | 5% | – | – | outside top 12 |
| Netherlands | 8 | 4% | – | – | outside top 12 |
| Belgium | 5 | 2% | – | – | outside top 12 |
| Canada | 4 | 2% | 2 | 1% | even |
| Poland | 4 | 2% | – | – | outside top 12 |
| Brazil | 2 | 1% | – | – | outside top 12 |
| Spain | 2 | 1% | – | – | outside top 12 |
| United Arab Emirates | 1 | 0% | – | – | outside top 12 |
| Australia | – | – | 1 | 1% | outside top 12 |
| Finland | – | – | 1 | 1% | outside top 12 |
| Singapore | – | – | 1 | 1% | outside top 12 |
| Segment | lemlist | share | Nooks | share | Leans |
|---|---|---|---|---|---|
| Sales | 274 | 64% | 277 | 81% | Nooks |
| Marketing & communications | 62 | 14% | 15 | 4% | lemlist |
| Business development & strategy | 27 | 6% | 10 | 3% | lemlist |
| Data & AI | 8 | 2% | – | – | outside top 12 |
| Customer service & success | 6 | 1% | 11 | 3% | even |
| Product, program & project management | 4 | 1% | 1 | 0% | even |
| Software engineering | 3 | 1% | 9 | 3% | even |
| Finance & accounting | 2 | 0% | – | – | outside top 12 |
| Design & UX | 1 | 0% | 1 | 0% | even |
| Engineering (non-software) | 1 | 0% | – | – | outside top 12 |
| General management & consulting | 1 | 0% | – | – | outside top 12 |
| social care and community | 1 | 0% | – | – | outside top 12 |
| Unclassified | 1 | 0% | – | – | outside top 12 |
| IT operations & business systems | – | – | 4 | 1% | outside top 12 |
| Human resources | – | – | 3 | 1% | outside top 12 |
| real estate and property | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using lemlist →
Companies using Nooks →
Sales engagement ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
Nooks is named by 158 companies in job postings and lemlist by 202; 5 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/lemlist-vs-nooks)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
lemlist vs Nooks: questions
Which is more used, lemlist or Nooks?
By companies naming it in their own job postings, lemlist (202) over Nooks (158). By website-and-DNS footprint, lemlist (3,706 vs 167), because its scripts and mail records sit on many small company sites.
Who chooses lemlist?
80% of lemlist companies have 2 to 200 employees, against 59% for Nooks. 5% of lemlist companies have over 1,000 employees, against 9% for Nooks.
Do companies run both?
5 companies name both in their postings, usually lemlist in marketing and Nooks in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
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