Compare · Sales engagement

lemlist VS Nooks_

As of 4 November 2026, Nooks is named by 158 companies and lemlist by 202; lemlist skews to companies under 200 people (80% vs 59%), Nooks to companies over 1,000 (9% vs 5%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: lemlist's script and mail records show on hundreds of thousands of small sites, Nooks rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

lemlist: 2–200 employees
80%
Nooks: 2–200 employees
59%
lemlist: 1,000+ employees
5%
Nooks: 1,000+ employees
9%
Postings per company, 90 days
1.5 · 1.7
Website or DNS footprint
3,706 · 167
202companies name lemlist
158companies name Nooks
5name both
312 · 262postings in 90 days, lemlist · Nooks
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentlemlistshareNooksshareLeans
Self-employed115%––outside top 12
2-10 employees4824%2013%lemlist
11-50 employees6633%3422%lemlist
51-200 employees4824%3925%even
201-500 employees136%3623%Nooks
501-1000 employees63%149%Nooks
1001-5000 employees73%159%Nooks
10,001+ employees31%––outside top 12
By industry
SegmentlemlistshareNooksshareLeans
Technology & software12863%13585%Nooks
Business & finance services4824%106%lemlist
Manufacturing & industry52%11%even
Media & content52%43%even
Consumer services & leisure42%43%even
Utilities & infrastructure42%––outside top 12
Automotive21%––outside top 12
Property & construction21%––outside top 12
Transport, logistics & rental21%21%even
Commerce & trade10%––outside top 12
Hospitality & travel10%11%even
Health care––11%outside top 12
By country
SegmentlemlistshareNooksshareLeans
United States9145%13988%Nooks
France3316%––outside top 12
Germany168%21%lemlist
United Kingdom126%117%even
India105%––outside top 12
Netherlands84%––outside top 12
Belgium52%––outside top 12
Canada42%21%even
Poland42%––outside top 12
Brazil21%––outside top 12
Spain21%––outside top 12
United Arab Emirates10%––outside top 12
Australia––11%outside top 12
Finland––11%outside top 12
Singapore––11%outside top 12
Postings by team (share of each tool's postings)
SegmentlemlistshareNooksshareLeans
Sales27464%27781%Nooks
Marketing & communications6214%154%lemlist
Business development & strategy276%103%lemlist
Data & AI82%––outside top 12
Customer service & success61%113%even
Product, program & project management41%10%even
Software engineering31%93%even
Finance & accounting20%––outside top 12
Design & UX10%10%even
Engineering (non-software)10%––outside top 12
General management & consulting10%––outside top 12
social care and community10%––outside top 12
Unclassified10%––outside top 12
IT operations & business systems––41%outside top 12
Human resources––31%outside top 12
real estate and property––10%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

Nooks is named by 158 companies in job postings and lemlist by 202; 5 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/lemlist-vs-nooks)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

lemlist vs Nooks: questions

Which is more used, lemlist or Nooks?

By companies naming it in their own job postings, lemlist (202) over Nooks (158). By website-and-DNS footprint, lemlist (3,706 vs 167), because its scripts and mail records sit on many small company sites.

Who chooses lemlist?

80% of lemlist companies have 2 to 200 employees, against 59% for Nooks. 5% of lemlist companies have over 1,000 employees, against 9% for Nooks.

Do companies run both?

5 companies name both in their postings, usually lemlist in marketing and Nooks in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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with the person who owns it

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