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LinkedIn Sales Navigator VS ZoomInfo_
As of 4 November 2026, ZoomInfo is named by 1,317 companies and LinkedIn Sales Navigator by 2,177; LinkedIn Sales Navigator skews to companies under 200 people (56% vs 43%), ZoomInfo to companies over 1,000 (24% vs 16%).
As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.
The website-and-DNS footprint is not comparable between a marketing suite and a CRM: LinkedIn Sales Navigator's script and mail records show on hundreds of thousands of small sites, ZoomInfo rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.
- LinkedIn Sales Navigator: 2–200 employees
- 56%
- ZoomInfo: 2–200 employees
- 43%
- LinkedIn Sales Navigator: 1,000+ employees
- 16%
- ZoomInfo: 1,000+ employees
- 24%
- Postings per company, 90 days
- 1.8 · 2.1
- Website or DNS footprint
- 0 · 0
Who chooses which
Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.
| Segment | LinkedIn Sales Navigator | share | ZoomInfo | share | Leans |
|---|---|---|---|---|---|
| Self-employed | 64 | 3% | 29 | 2% | even |
| 2-10 employees | 235 | 11% | 75 | 6% | LinkedIn Sales Navigator |
| 11-50 employees | 422 | 19% | 157 | 12% | LinkedIn Sales Navigator |
| 51-200 employees | 561 | 26% | 333 | 25% | even |
| 201-500 employees | 348 | 16% | 241 | 18% | ZoomInfo |
| 501-1000 employees | 206 | 9% | 169 | 13% | ZoomInfo |
| 1001-5000 employees | 207 | 10% | 215 | 16% | ZoomInfo |
| 5001-10000 employees | 51 | 2% | 45 | 3% | even |
| 10,001+ employees | 83 | 4% | 53 | 4% | even |
| Segment | LinkedIn Sales Navigator | share | ZoomInfo | share | Leans |
|---|---|---|---|---|---|
| Technology & software | 1,361 | 63% | 771 | 59% | LinkedIn Sales Navigator |
| Business & finance services | 446 | 20% | 254 | 19% | even |
| Manufacturing & industry | 83 | 4% | 67 | 5% | even |
| Consumer services & leisure | 69 | 3% | 41 | 3% | even |
| Media & content | 58 | 3% | 31 | 2% | even |
| Utilities & infrastructure | 33 | 2% | 27 | 2% | even |
| Transport, logistics & rental | 32 | 1% | 33 | 3% | even |
| Property & construction | 29 | 1% | 35 | 3% | even |
| Commerce & trade | 24 | 1% | 22 | 2% | even |
| Public, community & associations | 20 | 1% | 9 | 1% | even |
| Hospitality & travel | 11 | 1% | 13 | 1% | even |
| Health care | 9 | 0% | 9 | 1% | even |
| Segment | LinkedIn Sales Navigator | share | ZoomInfo | share | Leans |
|---|---|---|---|---|---|
| United States | 1,357 | 62% | 1,051 | 80% | ZoomInfo |
| United Kingdom | 192 | 9% | 87 | 7% | LinkedIn Sales Navigator |
| Germany | 101 | 5% | 12 | 1% | LinkedIn Sales Navigator |
| India | 88 | 4% | 29 | 2% | even |
| France | 67 | 3% | 4 | 0% | LinkedIn Sales Navigator |
| Canada | 42 | 2% | 27 | 2% | even |
| Australia | 31 | 1% | 13 | 1% | even |
| Brazil | 26 | 1% | 3 | 0% | even |
| Netherlands | 23 | 1% | – | – | outside top 12 |
| Spain | 22 | 1% | 3 | 0% | even |
| Poland | 16 | 1% | – | – | outside top 12 |
| United Arab Emirates | 13 | 1% | – | – | outside top 12 |
| Sweden | – | – | 5 | 0% | outside top 12 |
| Switzerland | – | – | 3 | 0% | outside top 12 |
| Finland | – | – | 3 | 0% | outside top 12 |
| Segment | LinkedIn Sales Navigator | share | ZoomInfo | share | Leans |
|---|---|---|---|---|---|
| Sales | 4,175 | 77% | 2,584 | 72% | LinkedIn Sales Navigator |
| Business development & strategy | 443 | 8% | 231 | 6% | even |
| Marketing & communications | 201 | 4% | 260 | 7% | ZoomInfo |
| Human resources | 49 | 1% | 37 | 1% | even |
| IT operations & business systems | 42 | 1% | 58 | 2% | even |
| Customer service & success | 33 | 1% | 43 | 1% | even |
| Finance & accounting | 20 | 0% | 18 | 1% | even |
| Data & AI | 17 | 0% | 54 | 2% | even |
| Unclassified | 17 | 0% | 8 | 0% | even |
| General management & consulting | 16 | 0% | 11 | 0% | even |
| Product, program & project management | 13 | 0% | 23 | 1% | even |
| Administration & office | 10 | 0% | 3 | 0% | even |
| social care and community | 9 | 0% | – | – | outside top 12 |
| Design & UX | 7 | 0% | 2 | 0% | even |
| Retail & store operations | 7 | 0% | 4 | 0% | even |
| Education & training | 5 | 0% | 7 | 0% | even |
| Software engineering | 5 | 0% | 37 | 1% | even |
| Travel, leisure & events | 3 | 0% | 1 | 0% | even |
| procurement and purchasing | 2 | 0% | 4 | 0% | even |
| construction and civil | 1 | 0% | – | – | outside top 12 |
| Engineering (non-software) | 1 | 0% | 2 | 0% | even |
| Legal, compliance & risk | 1 | 0% | 7 | 0% | even |
| manufacturing and production | 1 | 0% | 1 | 0% | even |
| public safety and protective services | – | – | 2 | 0% | outside top 12 |
| research and science | – | – | 2 | 0% | outside top 12 |
| hospitality and food service | – | – | 1 | 0% | outside top 12 |
| real estate and property | – | – | 1 | 0% | outside top 12 |
The companies behind each column
Companies using LinkedIn Sales Navigator →
Companies using ZoomInfo →
B2B data & intent ranked →
Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.
ZoomInfo is named by 1,317 companies in job postings and LinkedIn Sales Navigator by 2,177; 794 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/linkedin-sales-navigator-vs-zoominfo)
Read from the source, not self-reported
Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →
- Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
- Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
- SegmentsCountry, size and industry from the company profile built from its website.
- Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
LinkedIn Sales Navigator vs ZoomInfo: questions
Which is more used, LinkedIn Sales Navigator or ZoomInfo?
By companies naming it in their own job postings, LinkedIn Sales Navigator (2,177) over ZoomInfo (1,317). By website-and-DNS footprint, ZoomInfo (0 vs 0), because its scripts and mail records sit on many small company sites.
Who chooses LinkedIn Sales Navigator?
56% of LinkedIn Sales Navigator companies have 2 to 200 employees, against 43% for ZoomInfo. 16% of LinkedIn Sales Navigator companies have over 1,000 employees, against 24% for ZoomInfo.
Do companies run both?
794 companies name both in their postings, usually LinkedIn Sales Navigator in marketing and ZoomInfo in sales, or during a migration.
Where do these numbers come from?
From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.
Get either list your way
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with the person who owns it
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