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Compare · Professional networks

LinkedIn VS YouTube_

As of 4 November 2026, YouTube is named by 4,758 companies and LinkedIn by 12,736; LinkedIn skews to companies under 200 people (62% vs 58%), YouTube to companies over 1,000 (17% vs 15%).

As of 4 November 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: LinkedIn's script and mail records show on hundreds of thousands of small sites, YouTube rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

LinkedIn: 2–200 employees
62%
YouTube: 2–200 employees
58%
LinkedIn: 1,000+ employees
15%
YouTube: 1,000+ employees
17%
Postings per company, 90 days
2.1 · 2.2
Website or DNS footprint
38,544 · 0
12,736companies name LinkedIn
4,758companies name YouTube
2,613name both
26,364 · 10,313postings in 90 days, LinkedIn · YouTube
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentLinkedInshareYouTubeshareLeans
Self-employed5915%2756%even
2-10 employees2,07716%68714%even
11-50 employees2,95723%1,04222%even
51-200 employees2,81922%1,01021%even
201-500 employees1,51812%58612%even
501-1000 employees8527%3427%even
1001-5000 employees1,0758%45610%even
5001-10000 employees2892%1182%even
10,001+ employees5584%2425%even
By industry
SegmentLinkedInshareYouTubeshareLeans
Technology & software4,30434%80217%LinkedIn
Business & finance services3,07724%1,12824%even
Manufacturing & industry1,1089%4149%even
Consumer services & leisure8877%4359%YouTube
Public, community & associations6315%3437%YouTube
Property & construction5835%1724%even
Media & content5204%55412%YouTube
Commerce & trade4774%4199%YouTube
Health care3383%1413%even
Transport, logistics & rental2272%541%even
Hospitality & travel2032%1102%even
Utilities & infrastructure2012%––outside top 12
Automotive––1223%outside top 12
By country
SegmentLinkedInshareYouTubeshareLeans
United States6,24349%2,41951%even
Germany1,38811%49810%even
United Kingdom9137%3117%even
India5614%2165%even
France5484%1633%even
Netherlands3583%782%even
Canada3092%1423%even
Australia1791%671%even
Brazil1411%681%even
Poland1251%481%even
Italy1231%––outside top 12
Belgium1111%––outside top 12
United Arab Emirates––431%outside top 12
Spain––421%outside top 12
Postings by team (share of each tool's postings)
SegmentLinkedInshareYouTubeshareLeans
Marketing & communications15,31343%8,77665%YouTube
Sales6,85919%2672%LinkedIn
Human resources4,30512%190%LinkedIn
Business development & strategy1,4204%1031%LinkedIn
Education & training1,0413%961%LinkedIn
Design & UX6412%5414%YouTube
arts media and entertainment4291%1,61112%YouTube
Administration & office3421%570%even
Software engineering2721%1061%even
Unclassified2651%580%even
Product, program & project management1871%701%even
Customer service & success1771%490%even
Finance & accounting1771%80%even
real estate and property1500%891%even
Data & AI1490%841%even
General management & consulting1160%120%even
IT operations & business systems1130%120%even
Travel, leisure & events1020%280%even
social care and community540%370%even
healthcare clinical370%––outside top 12
Retail & store operations370%50%even
Legal, compliance & risk320%120%even
procurement and purchasing280%––outside top 12
research and science220%60%even
Quality, safety & environment210%50%even
healthcare support and caregiving200%––outside top 12
Engineering (non-software)180%100%even
logistics warehouse and transport160%20%even
construction and civil100%10%even
manufacturing and production100%140%even
personal care and wellness––520%outside top 12
skilled trades and field service––60%outside top 12
hospitality and food service––30%outside top 12
Go deeper

The companies behind each column

Companies using LinkedIn →
Companies using YouTube →
Professional networks ranked →

Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

YouTube is named by 4,758 companies in job postings and LinkedIn by 12,736; 2,613 name both. (Breaknorm, 4 November 2026, https://breaknorm.co/compare/linkedin-vs-youtube)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

LinkedIn vs YouTube: questions

Which is more used, LinkedIn or YouTube?

By companies naming it in their own job postings, LinkedIn (12,736) over YouTube (4,758). By website-and-DNS footprint, LinkedIn (38,544 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses LinkedIn?

62% of LinkedIn companies have 2 to 200 employees, against 58% for YouTube. 15% of LinkedIn companies have over 1,000 employees, against 17% for YouTube.

Do companies run both?

2,613 companies name both in their postings, usually LinkedIn in marketing and YouTube in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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