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Liquid VS XHTML_

As of 30 October 2026, XHTML is named by 177 companies and Liquid by 282; Liquid skews to companies under 200 people (59% vs 80%), XHTML to companies over 1,000 (9% vs 17%).

As of 30 October 2026 · refreshed daily · counts move as websites, DNS and career sites are re-read.

The website-and-DNS footprint is not comparable between a marketing suite and a CRM: Liquid's script and mail records show on hundreds of thousands of small sites, XHTML rarely leaves a trace outside its own apps. Compare on the job-posting numbers; use the footprint for reach.

Liquid: 2–200 employees
59%
XHTML: 2–200 employees
80%
Liquid: 1,000+ employees
17%
XHTML: 1,000+ employees
9%
Postings per company, 90 days
2.0 · 1.4
Website or DNS footprint
0 · 0
282companies name Liquid
177companies name XHTML
0name both
552 · 256postings in 90 days, Liquid · XHTML
02 — Side by side

Who chooses which

Share of each tool's companies in every segment. "Leans" marks a gap of more than two points.

By company size
SegmentLiquidshareXHTMLshareLeans
Self-employed62%11%even
2-10 employees249%137%even
11-50 employees8129%8347%XHTML
51-200 employees6222%4525%XHTML
201-500 employees3914%116%Liquid
501-1000 employees217%85%Liquid
1001-5000 employees2810%95%Liquid
5001-10000 employees83%––outside top 12
10,001+ employees135%74%even
By industry
SegmentLiquidshareXHTMLshareLeans
Technology & software12143%10559%XHTML
Business & finance services5620%4928%XHTML
Commerce & trade4014%11%Liquid
Manufacturing & industry269%42%Liquid
Media & content114%42%even
Consumer services & leisure93%53%even
Health care62%––outside top 12
Public, community & associations31%42%even
Utilities & infrastructure31%11%even
Hospitality & travel21%42%even
Transport, logistics & rental21%––outside top 12
Agriculture & forestry10%––outside top 12
By country
SegmentLiquidshareXHTMLshareLeans
United States13648%7844%Liquid
United Kingdom2810%169%even
India2710%2715%XHTML
Germany238%95%Liquid
Canada93%21%Liquid
Australia83%95%XHTML
France62%85%XHTML
Netherlands62%––outside top 12
Poland41%32%even
Switzerland31%––outside top 12
Denmark31%––outside top 12
Austria21%––outside top 12
Italy––32%outside top 12
PK––32%outside top 12
Bulgaria––21%outside top 12
EG––21%outside top 12
Postings by team (share of each tool's postings)
SegmentLiquidshareXHTMLshareLeans
Software engineering34747%56171%XHTML
Marketing & communications16622%101%Liquid
IT operations & business systems223%263%even
Engineering (non-software)203%30%Liquid
Product, program & project management152%132%even
Data & AI132%41%even
Customer service & success122%30%even
Sales91%––outside top 12
Quality, safety & environment71%81%even
social care and community41%––outside top 12
Design & UX20%304%XHTML
General management & consulting20%––outside top 12
Unclassified––71%outside top 12
Administration & office––41%outside top 12
arts media and entertainment––30%outside top 12
Cite this

Quote the sentence with the date and the link. The numbers change daily; the link always shows the current ones.

XHTML is named by 177 companies in job postings and Liquid by 282; 0 name both. (Breaknorm, 30 October 2026, https://breaknorm.co/compare/liquid-vs-xhtml)
How we know

Read from the source, not self-reported

Every number on this page can be traced to a page we crawled or a posting we read. Full methodology →

  • Job postingsRead hourly from career sites. A tool counts when the employer's own text names it as the team's system; both tools can count for one company.
  • Website and DNSScripts and embeds on the company's pages, plus SPF, DKIM, MX and CNAME records of its domain that point at the vendor.
  • SegmentsCountry, size and industry from the company profile built from its website.
  • Not a reviewNo ratings, prices or feature claims. For those, read the vendors.
FAQ

Liquid vs XHTML: questions

Which is more used, Liquid or XHTML?

By companies naming it in their own job postings, Liquid (282) over XHTML (177). By website-and-DNS footprint, XHTML (0 vs 0), because its scripts and mail records sit on many small company sites.

Who chooses Liquid?

59% of Liquid companies have 2 to 200 employees, against 80% for XHTML. 17% of Liquid companies have over 1,000 employees, against 9% for XHTML.

Do companies run both?

0 companies name both in their postings, usually Liquid in marketing and XHTML in sales, or during a migration.

Where do these numbers come from?

From the employer's own text in job postings read hourly from career sites, and from scripts found on company websites in our crawl. No vendor data, no surveys.

Companies and people

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